23 YouTube Creator Tools to Grow Your Channel



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Achieving success on YouTube demands that creators produce engaging, high-quality content to keep viewers entertained. That recipe has helped thousands of YouTubers earn six, seven, and eight-figure incomes annually. Although many creators earn ad revenue through the YouTube Partner Program, there are many ways to make money from YouTube by uploading videos. The number of channels earning $100,000+ proves that YouTube is a viable way to earn a living. Regarding earnings and subscribers, YouTube reports the following:

  • The number of channels earning five figures per year grew more than 50 percent year-over-year (y/y).
  • The number of channels earning six figures per year grew more than 40 percent y/y.
  • The number of channels with more than one million subscribers grew by more than 75 percent y/y.

Additionally, YouTube is the second most visited website and search engine globally. Over 2 billion logged-in users visit YouTube each month, and each day people watch over a billion hours of video.

YouTube Creator Tools

Video, audio, and editing tools are required to make videos. They enable creation and production processes. I use Camtasia, which is a video editor and screen recorder. Furthermore, many free and premium video editing applications are popular among YouTubers, for example, InVideo, HitFilm Express, Filmora, Movavi, and Pinnacle Studio.

Video editing software and recording equipment are only half of the battle. To succeed on YouTube, you must also understand channel management, how to boost views and get subscribers, video SEO, analytics, marketing, branding, and monetization. Let’s review paid and free YouTube tools, apps, and products that help creators, YouTubers, marketers, bloggers, and publishers.

All-In-One Tools


TubeBuddy is a powerful browser extension (Chrome and Firefox), web, and a mobile app that provides features on top of YouTube’s website. It offers tools for channel optimization, video SEO, keyword research, tag management, analytics, productivity, bulk processing, marketing, and more. The YouTube certified app gives creators and YouTubers everything they need to develop and manage their channels.

  • Access a suite of keyword ranking and tag management tools
  • Improve your video SEO strategy, search rankings, and reach
  • Get robust analytics and insights to increase your competitive edge
  • Test titles, thumbnails, and descriptions to find what works best
  • Bulk update and edit numerous channel elements to save time
  • Translate video title, description, and tags into other languages
  • Audit your videos to avoid demonetization


VidIQ offers a suite of tools to help creators and marketers grow their channels and brand awareness. Its Chrome browser extension features video scoring, video SEO, keyword research, tag management, analytics, and more. VidIQ is a YouTube certified app.

  • Access a suite of keyword ranking and tag management tools
  • Improve your video SEO strategy, search rankings, and reach
  • Get robust analytics and insights to increase your competitive edge
  • Follow a video optimization checklist to get more views and subs
  • Discover controversial keywords to avoid demonetization
  • Understand what’s working, not working, and what issues need your attention
Analytics & Data Tools

YouTube Studio Analytics

YouTube Studio Analytics allows you to monitor the performance of your channels, videos, and content with real-time metrics and reports. There’s a ton of data available under the main headings of reach, engagement, audience, and revenue. Views stats on critical parameters such as your top videos, traffic sources, and viewer demographics.

Google Analytics

Google Analytics is a free web service that provides statistics for website management and performance. If you’re new to Google Analytics, I recommend taking Google’s official course for beginners. You can link your channel to Google Analytics to better understand your traffic sources and results.

There is some overlap between YouTube Studio Analytics and Google Analytics, but the latter is designed to measure your offsite marketing activities and external traffic sources. The two platforms combined will give you a comprehensive view of your channel’s performance.

Social Blade

Social Blade compiles data from YouTube, Twitter, Twitch, and other top platforms. It provides channel and video metrics on every YouTuber, including top lists, top videos, estimated earnings, and daily/monthly averages. It also offers statistical graphs and charts that track user progress and growth. Social Blade is an excellent competitor research tool. Its data is freely available to anyone using its website or smartphone apps.


Vidooly helps publishers, advertisers, media companies, and agencies to succeed through its best-in-class insights. It provides you effective and efficient solutions for video marketing.

YouTube SEO Tools

To consistently rank high in search results requires an understanding of video and search engine optimization techniques. Search engine optimization (SEO) is the process of influencing the online visibility of a website or web page in a search engine’s unpaid results, which is also referred to as “natural,” “organic,” and “earned” results.

Many YouTubers understand the importance of appearing on the first page of search results. Page-one click-through rates (CTRs) are higher than any other page (many people don’t navigate past page-one for search results. Do you?). Naturally, being on the first page increases a video’s visibility and discoverability.

Google Ads Keyword Planner

Keyword Planner is available through Google Ads, an online advertising service. While it was created to support ad campaign planning and research, many people use it to find keywords for their online marketing activities. Use Keyword Planner to find keywords for your videos.

Google Trends

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The site uses graphs to compare the search volume of different queries over time.

YouTube Autocomplete

YouTube autocomplete was created to make the user experience better and more efficient. It helps users to find videos faster by recommending appropriate keywords as they start typing their search queries. I use this method frequently to brainstorm ideas for videos and blogs.

As you type into YouTube’s search field, you will see suggested search terms and queries. Those suggestions indicate that users are looking for videos and information on those topics.

Keywords Everywhere

Keywords Everywhere is a browser extension that appends useful search insights to popular tools like Answer the Public, Google Search, Google Analytics, Search Console, and Moz open site explorer.

Keyword Tool

Keyword Tool uses YouTube’s autocomplete feature to generate highly relevant long-tail keywords about a particular topic. To make keyword suggestions more relevant, the Keyword Tool allows you to localize results to all the countries and languages supported by YouTube.


SEMrush is a comprehensive marketing toolkit for online marketers. Find the best keywords for video SEO, gather phrase matches and related keywords, and get long-tail keywords alongside search statistics.

YouTube Marketing Tools

Agorapulse, Hootsuite, and Sendible offer YouTube channel management. Also, they support social media marketing activities, for example, simultaneously post to multiple profiles in one click. Standard features include scheduling, publishing, sharing, analytics, monitoring, comment and team management, and cross-platform marketing.

TubeBuddy and VidIQ enable you to cross-promote and share your videos on Facebook. TubeBuddy also supports social sharing to Twitter.

Thumbnail & Design Tools

Thumbnails are crucial to capturing the attention of viewers and increasing click-through rates. You can create thumbnails yourself with free design tools and hire freelance graphic designers on sites like Fiverr. TubeBuddy and VidIQ have user-friendly thumbnail generators.


Canva enables you to create banners, presentations, social media graphics, and more with thousands of beautiful layouts. Enrich your chosen snapshot with text and design elements or create a clean-cut thumbnail design for your video.


There are hundreds of freelancers on Fiverr to help you with your graphic design and other YouTube needs. Fiverr is the world’s largest marketplace for digital services starting at just five dollars. Explore Fiverr’s top YouTube gigs.


Pixlr is a fantastic photo editor for all your editing needs. You will gain full control over your images, including layers and effects. Its web apps are excellent and provide an array of photo editing options to make your photos beautiful. Pixlr is an excellent alternative to Adobe Photoshop.


Remove.bg is a free service to remove the background of any photo. Just upload any image, and the site will automatically identify any people in it, cut around the foreground, and let you download a PNG of your subject with a transparent background.

Video Transcription Tools

3Play Media

3Play Media provides high-quality closed captioning, transcription, audio description, and translation at a cost-efficient price. It has thousands of transcriptionists who are capable of processing large volumes of content very quickly.


Trint uses the world’s best automated speech-to-text algorithms to generate accurate transcripts. It makes it easy to convert your audio and video files into text.

Collecting Donations

Many creators provide an option for their viewers to donate money to help support their channels. With PayPal.me, you can create a link and share it to receive payments. A couple of other fantastic options include Buy Me A Coffee and Ko-Fi.

For charitable giving, YouTube offers YouTube Giving, which “is designed to help strengthen the way creators and fans engage in charitable giving on YouTube.”

Other YouTuber Tools

YouTube Chrome & Browser Extensions

TubeBuddy, VidIQ, and Socialblade extensions are available in the Chrome Web Store. Those extensions are excellent and much better than single-purpose tools like Tags for YouTubers.

Mobile Apps

Channel development apps are few and hard to find on Google Play and Apple app stores. What you’ll mostly see are video creation and editing apps. Your best bet for channel management is YouTube’s YouTube Studio app. It makes it fast and easy to manage your channel and videos on the go. TubeBuddy has a robust mobile app, as well.

Facebook Apps

If you have a Facebook page, there are a couple of apps to help you promote your YouTube channel and videos. YouTube Tab app and Woobox are fantastic options.

URL Shorteners

Many YouTubers shorten links to keep their descriptions tidy. Hootsuite (ow.ly) and Bitly (bit.ly) are two free and terrific URL shorteners.


Chad Tennant

Chad is a digital marketer, consultant, and publisher. At Digital Fodder, he offers insights and strategies concerning online marketing, ecommerce, working online, YouTube, and more. At Partnercade, he helps companies grow their affiliate program revenues and partnerships. Connect or start a conversation with Chad on LinkedIn.


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