56 Best YouTube Tools to Grow Your Channel and Get Views

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YouTube Tools

Achieving success on YouTube demands that creators produce engaging, high-quality content to keep viewers entertained. That recipe has helped thousands of YouTubers to earn six, seven, and eight-figure incomes annually. The number of channels earning $100,000+ proves that YouTube is a viable way to earn a living. Regarding earnings and subscribers, YouTube reports the following:

  • The number of channels earning five figures per year grew more than 50 percent year-over-year (y/y).
  • The number of channels earning six figures per year grew more than 40 percent y/y.
  • The number of channels with more than one million subscribers grew by more than 75 percent y/y.

Video Editing Software

Video, audio, and editing tools are essential to make videos. They enable creation and production processes. I use Camtasia, which is a video editor and screen recorder, and YouTube offers a basic video editor. Additionally, there are many free and premium video editing applications that YouTubers use to create videos such as:

  • Filmora Video Editor
  • HitFilm Express
  • AVS Video Editor
  • Adobe Premiere
  • Pinnacle Studio
  • Final Cut Pro (Mac only)
  • Sony Vegas Pro

Video editing software and recording equipment are only half of the battle. You must also understand channel management, YouTube search engine optimization (SEO), analytics, marketing, branding, and monetization to succeed. Here are several tools, apps, services, and resources to help you in those areas.

Channel Management

TubeBuddy

TubeBuddy is a powerful browser extension and mobile app that provides amazing features on top of YouTube’s website. The YouTube Certified app gives creators and YouTubers everything they need to develop and manage their channels. It offers tools for channel optimization, video SEO, keyword research, tag management, analytics, productivity, bulk processing, marketing, and more to achieve success. Its features include:

  • Improve your video SEO strategy, search rankings, and reach
  • Get robust statistics and analytics to increase your competitive edge
  • Access a suite of tag management and keyword tools
  • Test titles, thumbnails, and descriptions to find what works best
  • Bulk update and edit numerous channel elements to save time
  • Translate video title, description, and tags into other languages
  • Copy and paste tags and keywords from one video to the next

VidIQ

VidIQ offers a suite of tools to help creators and marketers grow their channels and brand awareness. Its browser extension features tools for video scoring, video SEO, keyword research, tag management, analytics, and more. VidIQ is a YouTube Certified app.

  • Improve your video SEO strategy, search rankings, and reach
  • Get robust statistics and analytics to increase your competitive edge
  • Track character counts for your titles, descriptions, and tags
  • Access a suite of tag management and keyword tools
  • Copy and paste tags and keywords from one video to the next
  • Follow a video optimization checklist to get more views and subs
Channel Metrics & Analytics

YouTube Analytics

YouTube Analytics allows you to monitor the performance of your channels, videos, and content with real-time metrics and reports. There’s a ton of data available in different reports, e.g., views, traffic sources, and demographics.

Google Analytics

Google Analytics is a free web service that provides statistics for website management and performance. If you’re new to Google Analytics, I recommend taking Google’s official course for beginners. You can link your channel to Google Analytics to better understand your traffic sources and results.

There is some overlap between YouTube Analytics and Google Analytics (GA), but GA is designed to measure your offsite marketing activities and external traffic. The two platforms combined will give you a comprehensive view of your channel’s performance.

Social Blade

Social Blade compiles data from YouTube, Twitter, Twitch, Daily Motion, Mixer, and Instagram and uses the data to make statistical graphs and charts that track progress and growth. It includes information such as estimated earnings and future projections, providing both numerical data and easy-to-read graphs. Statistics are freely available to anyone using its website or smartphone apps.

Vidooly

Vidooly helps online video publishers, advertisers, media companies, and agencies to succeed in digital video across all platforms through its best-in-class insights. Its products include YouTube and Facebook analytics, audience and market insights, benchmarketing, content acquisition and strategy, and more.

YTSC

YouTube Subscriber Counter (YTSC) is a free tool for YouTube creators, YouTube fans, and companies to track real-time YouTube channel analytics.

Monetization & Funding

Google AdSense

Google AdSense is a service run by Google that allows publishers to serve automatic text, image, video, and interactive media advertisements, that are targeted at viewers. Ads are administered, sorted, and maintained by Google. Publishers generate revenue via clicks and impressions for ads.

YouTube AdSense earnings are added to your payments page before the 15th of each month and included in your payment if your total earnings exceed the revenue threshold. However, your estimated AdSense earnings will not include your YouTube earnings. Reports are available on the YouTube Studio Analytics tab to help users track their earnings.

YouTube Super Chat

Super Chat is a way for fans and creators to interact through live streams. Fans can purchase Super Chats to highlight their messages within the live chat stream. Super Chats stand out from other messages in two ways, i.e., by color highlight and position. The color of your Super Chat, the period it stays pinned, and the maximum message length are determined by the purchase amount.

YouTube Channel Memberships

Channel memberships allow viewers to join your channel through monthly recurring payments. Subscribers get members-only perks like badges, emoji, and other items of your choosing. Program eligibility starts at 50,000 subs plus other criteria.

Patreon

Patreon is a way to get paid for creating the things you already create (videos, songs, whatevs, etc.). Fans pledge a few bucks per month or item released, and the money goes to the creator. It doesn’t matter where creators create content, for example, on YouTube, Vimeo, and SoundCloud.

YouTube Earnings Calculator

The YouTube Revenue Calculator provides a glimpse into what a user could make with YouTube by estimating a commonly accepted CPM range based off of the average amount of views you input. Discover how much YouTubers are making per 1,000 to 1 million+ views.

 

Royalty-Free Music

YouTube’s audio library, accessible through the YouTube Studio, enables you to browse and download free music for your projects. Other free and premium royalty-free sites include:

SEO, Keywords, & Tags

Many YouTubers understand the importance of appearing on the first page of search results. Page-one click-through rates (CTRs) are higher than any other page (many people don’t navigate past page-one for search results. Do you?). Naturally, being on the first page increases a video’s visibility and discoverability.

To consistently rank high in search results requires an understanding of video and search engine optimization techniques. Search engine optimization (SEO) is the process of influencing the online visibility of a website or web page in a search engine’s unpaid results, which is also referred to as “natural,” “organic,” and “earned” results. Tools for YouTube SEO and keyword research include the following:

Google Ads Keyword Planner

Keyword Planner (KP) is available through Google Ads, an online advertising service. While it was created to support ad campaign planning and research, many people use it to find keywords for their online marketing activities. Use KP to find keywords for your videos.

YouTube Autocomplete

As you type into YouTube’s search field, you will see suggested search terms and queries. Those suggestions indicate that users are looking for videos and information on those topics.

YouTube autocomplete, like Google autocomplete, was created to make the user experience better and more efficient. It helps users to find videos faster by recommending appropriate keywords as they start typing in their search queries. I use this method frequently to brainstorm ideas for videos and blogs.

Keywords Everywhere

Keywords Everywhere is a browser extension for Google Chrome and Firefox that appends useful search metrics to popular tools like Ubersuggest, Soovle, Answer the Public, Keyword Shitter, Google Search, Google Analytics, Search Console, Majestic Anchor text, and Moz open site explorer.

SEMrush

SEMrush is a powerful and versatile competitive intelligence suite for online marketing. To provide related keywords, it analyzes domains that are ranked in the Google and Bing top 100 for a particular search term and provides a list of the keywords they have in common.

Keywordtool.io

Keyword Tool helps you to find search terms that people are looking for on YouTube. It uses YouTube’s autocomplete feature to generate relevant long-tail keywords about a topic. It allows you to select the country and language that you want to use for keyword generation.

 

Social Media Management

Agorapulse

Agorapulse is a social media management tool for Facebook, Twitter, Instagram, LinkedIn, and YouTube. Users can engage, publish, listen, and measure their activities. Regarding YouTube, users can manage comments and monitor brand mentions.

Hootsuite

Hootsuite is the most widely used social media management and marketing tool. Users can schedule, publish, curate, monitor, and analyze their social media activities for Facebook, Twitter, LinkedIn, Instagram, YouTube, WordPress, and more. Regarding YouTube, you can upload, edit, schedule, share, manage, measure, and analyze your videos across your social networks.

Thumbnail & Channel Art

Thumbnails are crucial to capturing the attention of viewers and increasing click-through rates. You can create thumbnails yourself with free design tools or outsource to freelance graphic designers.

Fiverr

There are hundreds of freelancers on Fiverr to help you with your graphic design and other YouTube needs. Fiverr is the world’s largest marketplace for digital services starting at just five dollars. Check out its top YouTube gigs.

Canva

Canva enables you to design presentations, social media graphics, and more with thousands of beautiful layouts. Enrich your chosen snapshot with text and design elements or create a clean-cut thumbnail design for your video.

Pixlr

Pixlr is a fantastic photo editor for all your editing needs. You gain full control over your images including layers and effects. Its web apps are powerful and provide an array of photo editing options to make your photos beautiful. Pixlr is an excellent alternative to Adobe Photoshop.

Remove.bg

Remove.bg is a free service to remove the background of any photo. Just upload any image and the site will automatically identify any people in it, cut around the foreground, and let you download a PNG of your subject with a transparent background.

Tutorials & Tips

YouTube Creator Hub, Academy, & Help

The YouTube Creator Hub has resources to help you make great videos, find your audience, and grow your channel. The Creator Academy has a vast catalog of tutorials to challenge and inspire your creativity. The lessons will give you the inside scoop on how to shoot and edit amazing videos. YouTube has a YouTube channel featuring tips and tricks. It’s an excellent place to learn about all things channel and video development. Finally, there is a help center to assist you with any issue.

Tubefilter

Tubefilter is a source for online video news, analysis, and events. Through its trade news, community events, and creator advocacy programs, it has helped to foster the growth, promotion, and legitimization of a new, independent professional entertainment industry. Of note is its post, Reverse Engineering The YouTube Algorithm, which covers YouTube’s video distribution model. I highly recommend reading that article.

Tubular 

Tubular Insights (formerly ReelSEO) is a leading resource for analysis, tips, and trends for the online video and internet marketing industries. It’s the only company that tracks all video content cross-platform, all-device, and globally. It offers expert advice and commentary to guide internet marketers and video content producers.

TubeBloggy

Tubebuddy has launched a blog covering product updates, YouTube news, expert opinions, and a whole lot more. The blog “was born in order to give us a place to be human.”

Video Transcription

3Play Media

3Play Media provides closed captioning, transcription, and audio description services to make video accessibility easy.

Trint

Trint is a text-based toolkit for transcribing, searching, editing, and sharing media content online.

Other YouTube Tools

Chrome Extensions

TubeBuddy, VidIQ, Hootsuite, and Socialblade are available in the Chrome Web Store. Those extensions are excellent and much better than single-purpose tools like Tags for YouTubers.

Mobile Apps

Channel development apps are few and hard to find on Google Play and Apple app stores. What you’ll mostly see are video creation and editing apps such as Flipagram and VivaVideo. Your best bet for channel management is YouTube’s Creator Studio app, which makes it fast and easy to manage your channel on the go. TubeBuddy also has a mobile presence.

Facebook Apps

If you have a Facebook page, there are a couple of apps to help you promote your YouTube channel and videos. YouTube Tab app and Woobox are fantastic options.

URL Shorteners

Many YouTubers shorten links to keep their descriptions tidy. Hootsuite (ow.ly) and Bitly (bit.ly) are two popular services.

Grammar, Spelling, & Punctuation

I use Grammarly to check my YouTube titles and descriptions for spelling errors. Ginger is another option.

 

Chad Tennant

Chad is an online marketer, content creator, and advisor. His primary goals are to help businesses and individuals achieve growth and financial success. Learn more at digitalfodder.com/about

 
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