7 Best WordPress Web Push Notification Plugins to Grow Your Traffic

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Search engine optimization (SEO) techniques help me to rank on the first page of search engines like Google and Bing, which increases my organic traffic. SEO is a type of pull marketing strategy. Social media marketing is another. The goal of pull marketing is to get people and customers to come to you through indirect marketing activities.

With push marketing, you go to people about your activities, products, and services. Email marketing and web push notification are push marketing strategies. Push marketing is effective when marketers get consent/permission from recipients. For example, Judy subscribes (consents) to receive emails from Ferdinand. A well-rounded marketing strategy includes both pull and push marketing tactics.

Email marketing has been around for decades, and many internet marketers use it. If email marketing is not a part of your activities, it should be. Web push notification (or push notification) services are newer and have exploded in recent years. If you don’t use push notification, you’re off the hook. Only recently did I install a push notification plugin.

What Is a Push Notification?

A push notification is a brief message that pops up on a device such as a desktop, mobile phone, or tablet. It’s an interactive, clickable message that leads to a website. A message can consist of a title, text, URL, image, and call-to-action (CTA) button. Devices, browsers, and operating systems influence how notifications appear.

Notifications are meant to alert users, and apps don’t have to be open for messages to appear. Users can send messages and announcements at any time. You’ve likely come across a push notification prompt like the one below. “Allow” will opt the user into receiving notifications and “block” will do the opposite. Visitors/subscribers can access their device settings to change notification permissions.

Web Push Notification PromptPush notifications are not the same as native and in-app notifications on mobile phones. For example, in-app notifications on WhatsApp. Native app notifications access various device features, are limited to mobile phones/tablets and support rich media such as images, video, gifs, audio, and other interactive elements (web push notifications only support images).

Push notifications are used to engage, re-engage, and retain website visitors and customers. Marketers can welcome users, customize, automate, and personalize messages, create funnels, segment subscribers, and schedule notifications. Some companies have achieved double-digit engagement rates and triple-digit sales with push notifications.

Web Push Message

Some of the features that differentiate push notification services include:

  • Dashboard and user-interface
  • Supported devices, browsers, and operating systems (OS)
  • Customization and design options
  • Segmentation capabilities, for example, device, location, and browser
  • Message personalization
  • Automation
  • Scheduling
  • Split and A/B testing
  • Analytics and reporting
  • Integrations and partners
  • Customer support
  • Pricing

CoinsPricing

Push notification pricing includes free, freemium, and paid. Free and freemium plans usually limit features and subscribers. When the number of subscribers exceeds the limit, for example, 3,000, a user must upgrade his plan to send notifications to additional subscribers. In the case of OneSignal, their service is free. They make money by selling data to advertisers and research companies. Regarding paid plans, prices are all over the map as providers continue to discover what customers are willing to pay for push notification services.

WordPress Web Push Notification Plugins

WordPress users have a wide selection of push notification plugins. I found over thirty with the search tag “push notifications.” However, only a handful have over one thousand active installations. Here are several push notification plugins that have garnered excellent reviews.

  1. OneSignal
  2. PushCrew
  3. SendPulse
  4. PushEngage
  5. PushAssist
  6. PushAlert
  7. iZooto

OneSignal WordPress Plugin

OneSignal has the most installations of any push notification plugin. They send over 2.7 billion notifications each day. Features include:

  • Browser support: Chrome, Safari, Edge, Opera, Firefox, and more.
  • OS support: Android, Linux, Mac OS, and Windows.
  • Automation: send notifications to followers every time you publish a new post. Automate messages to subscribers.
  • Segmentation: segment visitors by language, activity, and other unique attributes.
  • Customization: design options, and select where and when notifications appear.
  • Analytics: get real-time statistics on subscribers, messages, delivery rates, and clicks.
  • Scheduling: send notifications immediately or schedule them for later. Schedule notifications based on subscriber time zones. Use “intelligent delivery,” which delivers messages over 24-hours based on user behavior (at the time each user is most likely to open notifications).
  • A/B testing: yes.
  • Pricing: free. (Enterprise accounts start at $40 monthly.)

 

PushCrew WordPress Plugin

PushCrew is trusted by over 10,000 customers including Leadpages and HubSpot.

  • Browser support: Chrome, Opera, and Firefox.
  • OS support: Android and Windows.
  • Automation: create an automated series of messages that trigger by a visitor’s behavior. Automate a set of onboarding notifications immediately after a visitor subscribes.
  • Segmentation: group subscribers based on their website activities such as pages visited, products viewed, products added to cart, and more. Also, segment subs by device type, location, etc.
  • Customization: customize notifications by name, purchase history, and favorite brand.
  • Analytics: monitor and analyze performance in real-time. Track delivery, clicks, and conversion rates.
  • Scheduling: send notifications immediately or schedule them for later. Set an expiry limit for time-bound deals and offers.
  • A/B testing: no.
  • Pricing: free and paid.

 

SendPulse WordPress Plugin

SendPulse sends over 150 million notifications every month.

  • Browser support: Chrome, Opera, and Firefox.
  • OS support: Android, Linux, Mac OS, and Windows.
  • Automation: create an automation flow for new subscribers and automate messages based on RSS feeds.
  • Segmentation: segment users by the browser, browser language, location, and subscription page.
  • Customization: design options, and select where and when notifications appear. Send personalized notifications.
  • Analytics: real-time statistics available.
  • Scheduling: send notifications immediately or schedule them for later.
  • A/B testing: yes.
  • Pricing: free.

PushEngage WordPress Plugin

PushEngage serves over 9,000 websites in more than 120 countries.

  • Browser support: Chrome, Safari, and Firefox.
  • OS support: Android, Linux, Mac OS, and Windows.
  • Automation: create automatic notifications and drip campaigns to nurture customers. Automate messages for new posts and RSS feed. Trigger notifications for customer actions including cart abandonment, downloads, views, and more.
  • Segmentation: segment users by location, category, product, landing page, and pages browsed.
  • Customization: choose from six different designs, and where and when notifications pop up.
  • Analytics: message funnel, message, location, and subscriber analytics.
  • Scheduling: send notifications immediately or schedule them for later. Schedule notifications based on subscriber time zones.
  • A/B testing: yes.
  • Pricing: free and paid.

 

PushAssist WordPress Plugin

PushAssist serves over 10,000 websites in more than 130 countries.

  • Browser support: Chrome, Safari, and Opera.
  • OS support: Android, Mac OS, and Windows.
  • Automation: Automatically send notifications for new and updated posts.
  • Segmentation: send notifications by location, interest, buying activity, and more.
  • Customization: deliver personalized messages and offerings to current and prospective customers.
  • Analytics: monitor user behavior in real-time. Track views, clicks, and subscriber counts.
  • Scheduling: send notifications immediately or schedule them for later.
  • A/B testing: yes.
  • Pricing: free and paid.

 

PushAlert WordPress Plugin

PushAlert is trusted by over 3,000 companies globally.

  • Browser support: Chrome, Safari, Edge, Opera, and Firefox.
  • OS support: Android, Linux, Mac OS, and Windows.
  • Automation: create conversion funnels. Trigger notifications by website activity and engagement. Send automatic notifications whenever a new post is published. Send posts of the day in a custom newsletter notification. Automate alerts for WooCommerce.
  • Segmentation: segment by interest, location, device, browser, and operating system. Target users by keyword, URL, and the number of visits. Add custom attributes to define events and ROI. Revive content by sending older posts to new subscribers.
  • Customization: send personalized messages to users. Add CTA buttons on notifications. Choose from five opt-in themes, and select where and when notifications appear.
  • Analytics: monitor CTRs, delivery rates, devices, browsers, user location, and when subscribers are the most active. Track custom events such as a download, link click, page scroll, video play, and ad-click.
  • Scheduling: send notifications immediately or schedule them for later. Schedule notifications based on subscriber time zones.
  • A/B testing: yes.
  • Pricing: free and paid.

 

iZooto WordPress Plugin

iZooto serves over 15,000 businesses globally.

  • Browser support: Chrome, Safari, and Firefox.
  • OS support: Android, Linux, Mac OS, and Windows.
  • Automation: setup welcome notifications and drip campaigns. Send notifications according to user actions.
  • Segmentation: segment users by website activity, recency, frequency, interest, gender, location, and device.
  • Customization: choose from seven types of prompts, and select where and when notifications appear. Add up to two CTA buttons. Set expiry dates for notifications. Selectively target users based on their subscription dates.
  • Analytics: track impressions, views, clicks, and subscribers.
  • Scheduling: send notifications immediately or schedule them for later. Schedule notifications based on subscriber time zones.
  • A/B testing: no.
  • Pricing: free and paid.
Final Word

A web push notification app and strategy can grow your traffic and bring subscribers back to your site. If individuals don’t subscribe to your email list, they might opt-in to push notifications since they don’t have to provide personal information. I’m experimenting with OneSignal and quickly growing my subscriber count. Right after I publish a new post, I send notifications to lure subscribers to my content. Sometimes you must ‘push’ to get noticed.

 

Chad Tennant

Chad is an online marketer, advisor, and writer. At Digital Fodder, he covers affiliate marketing, digital marketing, working online, e-commerce, WordPress, and more. Chad’s primary goals are to help businesses and individuals achieve growth and success.

 
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