4 Top WordPress Email Subscriber Plugins Compared

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Do you want to build an email list of 25k, 50k, or 100k subscribers? I sure do as it would increase my sales and profits. For starters, I would announce product launches to more subscribers to stimulate a flurry of purchases and buzz. Also, I would drive more traffic to my site through newsletters and email campaigns.

Subscribers can have a significant impact on any business. Suppose your new product or service launches in a week, and you decide to offer presale pricing of $49 (regular $79) to your 70,000 subscribers. Here are the sales that would occur at different conversion rates. As you can see, even low conversion rates lead to excellent results.

Conversion rateSubscribersSales

Who Is a Subscriber?


A subscriber is an individual who has signed up and consented to receive information from you. He or she has done so under the assumption that information coming his/her way will be of interest and value. Also, a subscriber is a lead and potential customer of your products and services. On the other hand, someone who you add to your email list or “list” without prior consent is an unofficial subscriber. For instance, you add a LinkedIn connection to your list without her approval (doing so is not a wise approach). Adding subscribers without their permissions will diminish your brand, trust, and put your email marketing at risk. Nonconsenting subscribers may report you to your email marketing provider. Furthermore, you could be fined by regulators, depending on your country’s email and SPAM policies.

WordPress List Building Plugins

The features a plugin has will determine its capabilities and efficiency to collect email addresses. Here are several features to consider.

Form typesThe number of different forms you can implement. For example, pop-up, top bar, and slide-in would count as three.
Form customizationThe degree to which you can customize templates.
A/B testingA/B testing or split testing is comparing two versions of an opt-in form to see which performs better.
Analytics and reportingSubscriber and activity data like impressions, clicks, and conversions.
Display rules and targetingThe ability to control opt-in forms based on rules and preferences that affect visibility and frequency.
IntegrationsEmail marketing services and apps that can integrate with the plugin.
PricingThe cost of the plugin.


There are many free WordPress subscriber plugins, but most of them are watered down with basic features. If you want robust capabilities and a high degree of customization, you’ll likely have to invest in a plugin. Four plugins dominate the list building landscape including Bloom, MailMunch, Sumome, and Thrive Leads.

Bloom – Paid Plugin

Bloom gives you all the tools you need to turn visitors into loyal followers and customers. Not only is Bloom going to convert extremely well, but it’s also going to look great doing it.

MailMunch – Free and Paid

Create beautiful lead capture forms to grow your email list. Convert abandoning visitors into subscribers with exit intent and other marketing tools.

SumoMe – Free and Paid

SumoMe is a suite of free tools to grow your website’s traffic. The SumoMe tools are easy to install and work on any website.

Thrive Leads – Paid

Thrive Leads is a list building solution that’s created by a team of people who are obsessed with conversion optimization. Build your mailing list faster than ever before.

FeatureBloomMailMunchSumoMeThrive Leads
Form types64410
Form customizationMediumLowMediumHigh
A/B TestingYesYesYesYes
Display rules and targetingYesYesYesYes
Pricing modelSubscription or one-timeSubscriptionSubscriptionSubscription or one-time
Pricing*$89/year or $249 one-timeFree to $49/monthFree to $119/month$67 to $97 one-time or $30/month

*Bloom is available with the purchase of an annual or one-time membership from Elegant Themes.

Winners: Bloom & Thrive Leads

Features such as A/B testing, reporting, and display rules are standard with most premium list building plugins. Integrations are necessary to the point the plugin can connect with your current or future email marketing provider. Therefore, the main differentiators are form types, customization, and pricing.

It’s clear that Thrive Leads provides the most forms alongside a high degree of customization. Thrive enables you to create forms from scratch without knowledge of coding. Bloom provides an excellent set of forms whereas SumoMe and MailMunch are lacking. As for pricing, Thrive Leads charges the least. In fact, you can purchase a Thrive membership to gain access to a suite of plugins.

If you’re just starting to build your list and want a free solution, MailMunch and SumoMe will suffice. If you’re ready to invest in your business and are serious about building your list, I recommend Bloom and Thrive Leads. Read my comparison between Thrive Leads and Bloom, for more insights.


Chad Tennant

Chad is an online marketer, advisor, and writer. At Digital Fodder, he covers affiliate marketing, digital marketing, working online, e-commerce, WordPress, and more. Chad’s primary goals are to help businesses and individuals achieve growth and success.

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