Wish Affiliate Program Review


Last updated on February 25, 2021

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When I think about ecommerce, Amazon, Shopify, eBay, Alibaba, and Walmart come to mind. Before this post, I was unfamiliar with Wish, except for its appearance on Lakers’ uniforms. However, it’s a major mobile shopping force.

Wish is a global ecommerce platform that connects hundreds of millions of merchants and consumers worldwide. It empowers small-business owners and entrepreneurs by giving them access to millions of new consumers. Thanks to Wish, people from every continent, socio-economic status, and walk of life can connect through ecommerce.

Company Profile

  • Founded by Peter Szulczewski and Danny Zhang in 2010
  • CEO: Peter Szulczewski
  • Headquarters: San Francisco, United States
  • Stock ticker: WISH
  • Employees: 900+
  • 100m+ monthly active users
  • 500,000+ merchants
  • 150m+ items for sale
  • 2m+ products sold daily

Wish Affiliate Program

Wish has an affiliate program. Impact, a top-rated affiliate network, hosts the program. Let’s review the benefits, drawbacks, commission rate, cookie duration, and program details. Here’s a snapshot.

  • Cost per action (CPA): Cost per sale
  • Commission type: Nonrecurring
  • Commission rate: 1% on purchases
  • Cookie duration: 30 days
  • Payout threshold: $10
  • Payment options: Bank account and PayPal
  • Affiliate software/network: Impact


Program Benefits

Wish has a high affiliate acceptance rate. It accepts greater than 95 percent of affiliates who apply to join.

Wish offers a 30-day cookie. It meets the industry standard and provides a longer duration than many of its competitors, including Amazon and eBay.

The commission payment threshold is low. Impact issues payments when earnings exceed 10 USD or the local equivalent. Affiliates receive payments to their bank and PayPal accounts.

Deep linking is available, and it’s how an affiliate creates a link to a specific page on the merchant’s site. Instead of using a standard homepage affiliate link, you can link to an article or product that relates to your content to increase relevance and conversion rates. Many ecommerce merchants allow deep linking due to the number of products and sellers available. Product feeds, banners, text links, and other promotional tools are also available.

There’s a full-time affiliate marketing team. When a merchant has the staff to support publishers, it quickens processes and shows dedication.

Impact’s affiliate software is excellent. It offers superb and reliable tracking solutions. Furthermore, the user interface and activity reports are user-friendly and easy to navigate.

The Wish Wholesale affiliate program is also available on Impact. It’s a high-paying affiliate program with a 50 percent commission rate and 30-day cookie duration.

Wish is a top download. It has 500m+ installs on Google Play and is in the top 15 in shopping apps on Apple. On both platforms, the reviews are high at 4.4 and 4.7, respectively. Those data points give Wish credibility in the ecommerce space.

Program Drawbacks

Wish has no affiliate signup page. A signup page gives visibility and supports a program by outlining pertinent details. By not having one, Wish misses the mark and constricts the program’s growth. Case in point, it was by luck that I stumbled upon its offer on Impact.

The commission rate is meager. Wish pays 1 percent on purchases, which won’t excite or get most affiliates on board. Even by ecommerce standards, 1 percent is low.

Wish is a popular app, but unsatisfied customers exist. On Wikipedia, it reads, “Wish has been criticized for listing poor quality or counterfeit goods, a common concern among major e-commerce sites which feature independent sellers. Customers have complained about the lack of communication from sellers and quality.” Given the review score of “Average” on Trustpilot, sending traffic to Wish may lead to your audience having bad experiences. However, customer satisfaction is a problem that many online markets face because of the challenges to vet and manage sellers. Users should realize that Wish is acting as a broker, not a seller.


Making Money

Can you make $1,000 a month as a Wish affiliate? Although Wish is a heavily-download app, it’s unlikely that you will make that amount or a significant income. Low commission rates will constrain your earnings. Secondly, Wish only brings together buyers and sellers, so it doesn’t have much room to increase commission rates.

Where should Wish rank in your marketing activities? It should be a low priority. The ecommerce industry is exciting and growing exponentially. That’s given way to unique products and services across the board, with many merchants using affiliate programs to grow. Many of Wish’s competitors have more rewarding affiliate programs, including Shopify, Amazon, eBay, and Etsy.

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Frequently Asked Questions
What does Wish pay affiliates?

Wish pays a 1 percent commission rate for purchases.

What is the cookie duration?

The cookie is 30 days.


Chad Tennant

Chad is a digital marketer, consultant, and publisher. At Digital Fodder, he offers insights and strategies concerning online marketing, ecommerce, working online, YouTube, and more. At Partnercade, he helps companies grow their affiliate program revenues and partnerships. Connect or start a conversation with Chad on LinkedIn.


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