TubeBuddy Review: Is It the Best YouTube Creator Tool?

 

Updated

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Like you, I frequently come across many videos that have millions of views on YouTube. Some creators have a “Midas touch” or luck, which enables them to produce viral videos without much effort. However, most full-time YouTubers implement plans and strategies to succeed. For instance, many creators do keyword research to improve their search rankings and discoverability. Other users implement several tactics to increase their subscribers and likes.

Although YouTube’s Studio application is robust, many creators use third-party products and services to support planning, strategy, and channel management. One such tool is TubeBuddy, which is popular among YouTubers. Let’s review how it can help you get more views, subscribers, and revenue.

App Criteria

Many YouTube tools help creators in different areas, from thumbnail creation to keyword research to tag management. TubeBuddy’s mission is to “make you and the rest of the YouTube Community a happier and more productive bunch.” It also wants to “build tools to make it easier” to succeed on YouTube. As such, TubeBuddy should be able to support the following areas:

  • Analytics
  • Bulk updates
  • Comment management
  • Competitor research
  • Data backup
  • Demonetization prevention
  • Marketing and social media
  • SEO and keywords
  • Tags
  • Thumbnail generation
  • Tips and insights
  • Video optimization

TubeBuddy Overview

In 2015, TubeBuddy began operating, and its headquarters is in San Diego, California. It offers a suite of tools to help YouTubers, creators, marketers, and agencies grow their channels. Its free browser extension (Chrome, Firefox, and Opera) features many tools for productivity, keyword research, tags, bulk processing, analytics, and more. Its web app provides dashboards and charts for various video and channel metrics. Many features are free to access, while others are only accessible through premium plans. TubeBuddy is a YouTube certified app.

TubeBuddy is self-funded, which means it has not raised outside capital. Its main competitor is VidIQ. (Read TubeBuddy Vs. VidIQ: Which YouTube Tool Is Better?)

Analytics

To understand what’s working and not working on your channel, you need analytics to make intelligent and strategic decisions. TubeBuddy provides video and channel statistics on any user through its browser add-on and web app.

Browser Extension

TubeBuddy’s Videolytics side panel offers high-level video and channel data. The data set includes total views, comments, and ratings for any video.

The social media section highlights Facebook, Reddit, and Twitter engagement stats; for example, the number of Facebook likes. The channel section highlights total views, subs, and videos.

Channelytics is available on a channel’s homepage, and showcases live stats, including total and 30-day metrics for views, videos, and subs.

TubeBuddy Videolytics

Web Application

TubeBuddy’s web application offers some useful analytics and insights, such as a health report, retention analyzer, and usage stats.

The Health Report displays channel and performance stats, traffic sources, engagement, and audience demographics.

The Retention Analyzer shows retention rates by time and percentage for your 50 latest videos. You can filter your videos by type and length.

Usage Stats show how much time and money you have saved by using TubeBuddy.

Bulk Updates

Updating videos one at a time is time-consuming. TubeBuddy has you covered with many time-saving functions, including:

  • Bulk update, copy and delete end screens
  • Bulk update and delete cards
  • Bulk find, replace, and append metadata
  • Bulk update playlists
  • Bulk add and remove overlay images on thumbnails
Comment Management

TubeBuddy has a range of features to help creators manage their comments.

  • Canned Responses are pre-written messages that address repetitive comments. Suppose you frequently receive, “Where can I buy your online course?” or something similar. Your canned response could be, “You can buy it at yourcourse.com, and thanks for your support!”
  • The Comment Filter function enables you to manage and sort comments using various parameters.
  • Comment Spotlight identifies comments from your Patreon supporters.
  • Reply to comments directly from the YouTube notification window (Notification Commenting).
  • The Comment Word Cloud gives you a visual representation of what people are saying about your videos.
  • Export your comments to a CSV file to manage.

TubeBuddy Comment Feature

Competitor Research

At the top of the Videolytics panel, the compare button allows you to compare videos to one another. Secondly, get notifications and alerts when your competitors upload new videos. Notification options include email, app notification, and text message. Finally, the web app has a scorecard tab for comparing your channel to others. Performance data covers 30-day and lifetime totals for views, subs, and uploads. Bar and line charts are available as well.

Data Backup

TubeBuddy enables you to download all your video and channel metadata to a CSV file.

Demonetization Prevention

Demonetization concerns are ever-present on YouTube. TubeBuddy’s Demonetization Audit finds words in your title, description, or tags that might turn off advertisers. For example, the title, “How to Shoot Great Pics With Your Smartphone,” would be identified as potentially troublesome because the term “shoot” could refer to tragedy or conflict. Additionally, the Demonetization Double-Check feature quickly finds demonetized videos on your channel for you to submit them for manual reviews.

Marketing & Social Media

TubeBuddy enables you to share and track your videos across social media platforms, including Facebook, Twitter, and LinkedIn. You can also monitor the engagement of your videos on Twitter and Reddit.

SEO & Keywords

An understanding of search engine optimization (SEO) techniques can be a game-changer on YouTube. The goal of SEO is to improve your search rankings, discoverability, visibility, and relevance. There are many pre- and post-publishing factors. Here are some to consider.

Pre-publishing SEO factors:

  • Title
  • Description
  • Keywords
  • Tags
  • Hashtags
  • Length of video
  • Video and channel content categories
  • Target audience, for example, everyone, adults, or children
  • Publish date (“freshness” and relevance)
  • Video/film location
  • Video and thumbnail file names
  • Subtitles
  • Closed captioning

Post-publishing SEO factors:

  • Click-through rates from search results
  • Click-through rates from recommended and related videos
  • Total views
  • Total watch time
  • Average watch time per user
  • Like/dislike rating
  • Video subscriber conversion rates
  • Comment activity
  • Shares
  • Social media engagement
  • Playlist inclusion
  • Overall channel performance

TubeBuddy’s Search Explorer side panel showcases several data points for a search query. Suppose you search for the term “passive income.” The Keyword Score tab indicates search volume, searches per month, competition, and overall competitive score. The Keyword Stats tab specifies the most and least views for the top videos and the number of keywords in titles, descriptions, and tags. Related searches and frequently used tags are also visible.

On the Videolytics side panel, the Search Rankings tool lets you see where a video ranks for all its tags on YouTube.

The Keyword Explorer is available in the web app. It provides similar data to Search Explorer. Users also get rising related queries, what’s trending, and historical interest and map figures via Google Trends.

The Keyword Ranking Tracker is another neat feature. It enables you to track your videos (and your competitors) ranking across YouTube and Google search results. You can set performance reports to generate automatically.

The Opportunity Finder offers suggestions for channel growth based on performance and analytics.

Tag Management

TubeBuddy makes managing tags user-friendly and efficient. It gives you tag suggestions in real-time as you type. Tag Lists make it easy to access and reuse tags that you use frequently. With the Tag Sorter, you can reorder your tags quickly and easily. Lastly, view and copy tags from one video to the next via the Videolytics side panel.

TubeBuddy Tags

Thumbnail Generation

With TubeBuddy’s thumbnail editor, you can create professional-grade thumbnails using still frames from your videos. Choose a background, add text/designs, preview, and publish. Furthermore, save and reuse templates for consistency across your videos.

Tips & Insights

TubeBuddy walks the walk with a robust YouTube channel. It has hundreds of videos featuring tips, ideas, tutorials, strategies, interviews, live streams, Q&A, YouTube news, and promotions. It also has a blog with content that differs from its YouTube channel.

Video Optimization

There are three tools to help you optimize your videos. The Best Practice Audit function automatically checks to ensure you’re following YouTube’s recommendations; for example, it will check for broken links. On Videolytics side panel, the best practices section highlights eight activities to improve a video’s performance, like adding cards and end screens. Lastly, follow a default or custom upload checklist to ensure you complete critical actions, such as enabling monetization.

Other Features

TubeBuddy Features Page

Here are some other cool and valuable tools that TubeBuddy offers.

Productivity Tab

  • Create embed codes with a comprehensive list of options.
  • Learn about COPPA and identify which videos of yours are rated “Made for Kids” by YouTube.
  • Create multiple upload profiles for different types of content.
  • Add emojis to your titles, descriptions, and tags to differentiate yourself.
  • Get card and end screen templates.
  • Use a quick links menu to navigate YouTube more efficiently.
  • Easily navigate between videos when editing a list.
  • Schedule unlisted videos to be published or added to playlists.
  • Schedule videos to be hidden or removed from playlists.
  • Schedule updates and changes to your videos.
  • Use the Video Topic Planner to help with ideation.

Video SEO Tab

  • Translate titles, descriptions, and tags into other languages to increase your global viewership.
  • Add professionally transcribed captions to your videos.
  • Split and A/B test titles, thumbnails, tags, and descriptions to find what works best.

Promotion Tab

  • For a contest or giveaway, randomly select a user who has commented.
  • Promote one of your videos in the descriptions of all your other videos.

Data & Research Tab

  • Monitor YouTube for new videos, playlists, and channels that mention you or your brand. This feature is especially helpful to find people who are infringing on your work.
  • Grant specific people access to your TubeBuddy account.
  • Understand how much your channel and videos are worth to charge advertisers correctly.
  • Get a breakdown of languages spoken by your channel’s audience.

Other

  • Use TubeBuddy’s mobile app for work on the go.
  • Integrate with other platforms, including Patreon, MagicLinks, and Amazon Alexa.
  • Get over ten perks and discounts from video, audio, and graphics companies (for paid users only). For example, you’ll get one month free plus a 30 percent discount off Filmora‘s video editing software.
  • Earn up to 50 percent as a TubeBuddy affiliate.
Missing Features

TubeBuddy is an excellent all-in-one YouTube tool with a myriad of benefits. However, compared to its main rival, VidIQ, it’s missing a couple of capabilities.

VidIQ overlays like-to-dislike rating scores on all videos on a channel’s video tab. Therefore, you don’t need to click on a video to see its rating.

VidIQ’s Achievements feature monitors your accomplishments and top-performing months for subscribers, views, uploads, likes, and other metrics. It also displays forecasts for upcoming milestones.

Pricing

TubeBuddy has five plans, including Free, Pro, Star, Legend, and Enterprise. Pricing starts at $9 monthly. TubeBuddy frequently offers coupons and discounts. Case in point, users can save up to 50 percent on the pricing page, if they meet specific criteria. Login to your account and then click here for an exclusive Lifetime Pro discount (the coupon will only work if you’re logged in, and it’s available in limited quantities).

TubeBuddy Coupons Discounts

Final Word

TubeBuddy is unlike any other YouTube tool on the market, and it’s fantastic for creators of all levels, including beginners. It’s an exceptional application that should be in every YouTuber toolkit. It’s packed with a broad range of functions (60+) to support the most critical areas of channel management and video optimization. New and innovative features come often, and TubeBuddy encourages you to request new ones. Furthermore, they do a fantastic job of providing overviews, video tutorials, and tips on their website for every feature.

TubeBuddy excels in the areas of analytics, bulk processing, comment management, keyword research, tag management, and competitor insights. Videolytics and Channelytics panels offer many useful statistics and comparison metrics. The various bulk update tools save time and increase productivity. The same can be said about the suite of comment management functions, which simplify, quicken, and improve community engagement.

The keyword and tag tools are terrific and support SEO activities. Users get keyword suggestions, recommendations, and ranking insights to improve their discoverability and visibility. Tag management is complete with the ability to view, copy, sort, reorder, and translate. The competitor research tools are robust and allow users to move in lockstep or outsmart their competition.

TubeBuddy goes to the extreme with many unique and pragmatic features for metadata, scheduling, productivity, and marketing. For instance, a quick links menu enables you to navigate YouTube more efficiently. Additionally, members get perks and can connect to third-party apps to scale their YouTube businesses.

Install TubeBuddy’s free browser extension to boost your views, subscribers, performance, and revenues. You can also test VidIQ’s free browser extension alongside TubeBuddy for a direct comparison.

 

Chad Tennant

Chad is an online marketer, publisher, and consultant. At Digital Fodder, he offers insights and strategies regarding affiliate and online marketing, ecommerce, YouTube, and more. At Partnercade, he helps companies grow their affiliate programs. Connect, follow, or start a conversation with Chad on LinkedIn.

 
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