Squarespace Affiliate Program Review

 

Disclosure: This page contains affiliate links. If you click through and purchase an item, I may earn a commission. See my terms of service for details.

 

Squarespace offers a website builder, hosting, domain names, ecommerce, galleries, templates, analytics, marketing tools, and scheduling. Its customers include small businesses, photographers, and bloggers, to name a few. Its Unfold app helps users create stories for Instagram with templates, layouts, text, fonts, and filters.

Squarespace Circle members get access to tools, education, community, and perks to help them grow their web design agencies. Squarespace users who have built or are contributors to, three or more active websites on its platform are eligible to join Circle. In 2019, Squarespace acquired Acuity Scheduling to incorporate online booking and appointment management into its platform.

Company Profile

  • Founded by Anthony Casalena in 2003
  • Headquarters: New York City, New York
  • Valuation status: Unicorn
  • 1,100+ employees
  • 1M+ customers
  • The website is available in six languages

Plans & Pricing

Squarespace has monthly/annual plans, and there are no setup fees. A 14-day free trial is available and doesn’t require credit card details. Plans:

  • Personal: $12/month
  • Business: $18/month
  • Basic Commerce: $26/month
  • Advance Commerce: $40/month
Squarespace Affiliate Program

Squarespace has an affiliate program. It is hosted on Impact, a top-rated affiliate network, and anyone can join it. Let’s review the benefits, drawbacks, commission rate, cookie duration, and details of the program.

Here’s a snapshot of the program.

  • Cost per action (CPA): pay per sale
  • Commission rate: Up to $200
  • Cookie duration: 45 days
  • Payout threshold: $10
  • Payment options: Bank account and PayPal
  • Affiliate software/network: Impact
Program Benefits

Affiliates can earn fantastic commissions. Squarespace pays $100 to $200 per paid subscription. It, however, doesn’t pay for domain purchases or trial signups.

Affiliates get a 45-day cookie. One of my biggest complaints with some programs is that their cookie/conversion windows are too short. Squarespace’s 45-day referral period surpasses the industry standard of 30 days, but 60 to 90 days would be more advantageous.

The commission payout threshold is low. Impact issues payments when commissions exceed 10 USD or the local equivalent. Payouts are sent to the affiliate’s bank account.

Deep linking is available. Deep linking is the practice by which an affiliate creates a link to a specific page on the merchant’s site. For example, instead of using a generic homepage affiliate link, I can link to an article that relates to my post. Publishers can create links and direct traffic to pages of their choosing.

There’s a full-time affiliate marketing team. When a merchant has the staff to support publishers, it quickens processes and shows commitment. You can contact Squarespace’s affiliate team through Impact.

Impact’s affiliate software is top-notch. It offers excellent and reliable tracking solutions. Furthermore, the user interface and activity reports are easy to navigate.

Squarespace is a reputable company. Its website builder and software are well-known alternatives to WordPress. Affiliates can be confident that they’re sending traffic to a merchant that customers will trust, which helps to boost conversion rates.

Program Drawbacks

The affiliate landing page needs work. An affiliate landing page is supposed to be informative, but Squarespace misses the mark. They provide vague details about their program and don’t include standard information, such as the commission rate, cookie duration, and payout timelines. Squarespace leaves aspiring marketers in the dark about its program, which isn’t inspiring.

The program has a low acceptance rate. Although anyone can apply to join Squarespace’s affiliate program, the chances of being accepted are less than 50 percent. I’ve applied a couple of times and been declined, which doesn’t add up given my content relates to blogging, marketing, online business, and ecommerce. I guess the person/agency managing the program doesn’t understand that affiliate marketing is mostly a game of addition, that is, growing partnerships to generate more clicks and sales.

Squarespace has a limited product ecosystem. It offers hosting, templates, domain names, and so on. However, paid subscriptions are the only commissionable items. By contrast, WordPress.org has many related products and services that are commissionable, including themes, plugins, hosting, and WordPress support. For example, I’ve made thousands with Thrive Themes, SiteGround, Bluehost, Fiverr (WordPress freelancers), and other WordPress merchants.

Squarespace is a laggard, not a leader. Although Squarespace is well-established, it ranks behind WordPress, Weebly, Wix, and GoDaddy in website traffic and popularity (source: Alexa). Regarding ecommerce store software, it trails Shopify by a lot. It’s usually more straightforward to make money with first and second-ranked companies than with those that are back in the pack, such as Squarespace.

Customer reviews are mostly negative, which negatively affects conversion rates. Squarespace has a “poor” rating on Trustpilot. Most poor and bad reviews refer to inadequate customer support and technical glitches.

Making Money

Can you make $1,000 a month as a Squarespace affiliate? It’s unlikely that you will make that amount or a significant income. Squarespace pays high commission rates alongside a satisfactory 45-day referral period. Also, Impact is an excellent affiliate network. However, the program’s acceptance rate is low, which suggests a disinterest in scaling the program and partnerships. Also, Squarespace’s product lineup is small, which limits commission potential.

Where should Squarespace rank in your marketing activities? It shouldn’t be a low priority. The website software sector is overcrowded. Furthermore, Squarespace is behind more prominent players that offer more solutions and can produce higher conversion rates.

I don’t recommend joining Squarespace’s affiliate program because it has low-earnings potential and much better website affiliate programs are available, for example, Shopify and Weebly.

Note: Acuity Scheduling has an affiliate program on Impact as well. Similarly, I don’t recommend joining it because of its low acceptance rate and income potential. If you’re interested in promoting an online booking app, review Appointlet.

 

Chad Tennant

Chad is a digital marketer, consultant, and publisher. At Digital Fodder, he offers insights and strategies concerning online marketing, ecommerce, working online, YouTube, and more. At Partnercade, he helps companies grow their affiliate program revenues and partnerships. Connect or start a conversation with Chad on LinkedIn.

 
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