Squarespace Affiliate Program Review

Last updated on February 15, 2021

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Squarespace offers a website builder, hosting, domains, ecommerce, POS, content memberships, galleries, templates, marketing tools, and scheduling. Integrations and extensions to third-party apps are also available. Squarespace customers include small businesses, photographers, and bloggers, to name a few. Squarespace Experts is a directory of website design freelancers and agencies. The Unfold app helps users create stories for Instagram with templates, layouts, text, fonts, and filters.

Squarespace Circle members get access to tools, education, community, and perks to help them grow their web design agencies. Squarespace users who have built or are contributors to, three or more active websites on its platform are eligible to join Circle. In 2019, Squarespace acquired Acuity Scheduling to incorporate online booking and appointment management into its platform.

Company Profile

  • Founded by Anthony Casalena in 2003
  • CEO: Anthony Casalena
  • Headquarters: New York City, New York
  • 1,100+ employees
  • 1M+ customers
  • The website is available in six languages

Plans & Pricing

Squarespace has monthly/annual plans, and there are no setup fees. A 14-day free trial is available and doesn’t require credit card details. Plans:

  • Personal: $12/month
  • Business: $18/month
  • Basic Commerce: $26/month
  • Advance Commerce: $40/month

Squarespace Affiliate Program

Squarespace has an affiliate program. Impact, a top-rated affiliate network, hosts it. Let’s review the benefits, drawbacks, commission rate, cookie duration, and program details. Here’s a snapshot.

  • Cost per action (CPA): Cost per sale
  • Commission rate: Up to $200
  • Commission type: Single payment, nonrecurring
  • Cookie duration: 45 days
  • Payout threshold: $10
  • Payment options: Bank account and PayPal
  • Affiliate software/network: Impact

 

Program Benefits

Affiliates can earn fantastic commissions. Squarespace pays $100 to $200 per paid subscription. It, however, doesn’t pay for domain purchases or trial signups.

Affiliates get a 45-day cookie. One of my biggest complaints with some programs is that their cookie/conversion windows are too short. Squarespace’s 45-day referral period surpasses the industry standard of 30 days, but 60 to 90 days would be more advantageous.

The commission payment threshold is low. Impact issues payments when earnings exceed 10 USD or the local equivalent. Affiliates receive payments to their bank and PayPal accounts.

Deep linking is available, and it’s how an affiliate creates a link to a specific page on the merchant’s site. Instead of using a standard homepage affiliate link, you can link to an article or product that relates to your content to increase relevance and conversion rates.

There’s a full-time affiliate marketing team. When a merchant has the staff to support publishers, it quickens processes and shows commitment. You can contact Squarespace’s affiliate team through Impact.

Impact’s affiliate software is top-notch. It offers excellent and reliable tracking solutions. Furthermore, the user interface and activity reports are easy to navigate.

Squarespace is a reputable company. Its website builder and software are well-known alternatives to WordPress. Affiliates can be confident that they’re sending traffic to a merchant that customers will trust, helping to boost conversion rates.

Program Drawbacks

The affiliate landing page needs work. An affiliate landing page is supposed to be informative, but Squarespace misses the mark. They provide vague details about their program and don’t include standard information, such as the commission rate, cookie duration, and payment options. That combined with an incomplete FAQ, Squarespace leaves aspiring marketers in the dark about its program.

The landing page promotes one Squarespace affiliate, and that person isn’t you. There’s a glowing testimonial from one marketer about the program. That’s great for that individual and his wallet, but it doesn’t do anything for others. Bigger marketing minds would include multiple testimonials from a cross-section of individuals to connect with more people. It’s appalling but not surprising that the folks at SP don’t realize that.

Squarespace has a low affiliate acceptance rate. Although anyone can apply to join Squarespace’s affiliate program, the chances of being accepted are less than 15 percent. I’ve applied a couple of times and been declined, which doesn’t add up given my content relates to blogging, marketing, online business, and ecommerce. Obviously, the person managing the program doesn’t understand that affiliate marketing is mostly a game of addition, that is, growing partnerships to generate more clicks and sales.

Squarespace has a limited product ecosystem, making subscriptions the only commissionable items. By contrast, WordPress.org has many related products and services that are commissionable, including themes, plugins, hosting, and WordPress support. For example, I’ve made thousands with Thrive Themes, SiteGround, Bluehost, Fiverr (WordPress freelancers), and other WordPress merchants.

Squarespace is a laggard, not a leader. Although Squarespace is well-established, it ranks behind WordPress, Weebly, Wix, and GoDaddy in website traffic and popularity (source: Alexa). Regarding ecommerce store software, it trails Shopify by a lot. Unfortunately, it’s easier to make money with first and second-ranked companies than with those that are back in the pack, such as Squarespace.

Customer reviews are mostly negative, having an adverse effect on conversion rates. Squarespace has a “poor” rating on Trustpilot. Most poor and bad reviews refer to inadequate customer support and technical glitches.

 

Making Money

Can you make $1,000 a month as a Squarespace affiliate? It’s unlikely that you will make that amount or a significant income. Squarespace pays high commission rates alongside a satisfactory 45-day cookie duration. Also, Impact is an excellent affiliate network. However, the program’s acceptance rate is low, which suggests a disinterest in scaling the program and partnerships. Also, Squarespace’s product lineup is small, which limits promotional opportunities and earnings potential.

Where should Squarespace rank in your marketing activities? It shouldn’t be a low priority. The website software market is overcrowded. Furthermore, Squarespace lags behind more prominent players leading to potentially lower conversions.

I don’t recommend joining Squarespace’s affiliate program because it has low-earnings potential and much better website software affiliate programs exist, for example, Shopify and Weebly.

Note: Acuity Scheduling has an affiliate program on Impact as well. Similarly, I don’t recommend joining it because of its low acceptance rate and income potential. If you’re interested in promoting an online booking/scheduling app, review Appointlet.

Super Affiliate Marketing Course: Learn How I Built a Five-Figure Website

Frequently Asked Questions

What is the Squarespace affiliate commission rate?

Squarespace pays affiliates up to $200.

What is the cookie duration?

The cookie is 45 days.

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