10 Social Proof Plugins for WooCommerce and WordPress

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You recently created a website. It could be an online store or blog. It looks great, but something is missing. That “something” is a website element that encourages the next visitor to your site to act, for example, make a purchase, comment, or subscribe. After all, if visitors to your site see others acting, it will increase the chances of them following suit. That concept relates to social proof.

Social proof is a psychological and social phenomenon in which people rely on the feedback and actions of others to determine what is right and wrong in each situation. It is considered prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior. It is driven by the assumption that the surrounding people possess more knowledge about the current situation. Social proof works because we are continually looking for queues and to take mental shortcuts to act accordingly. Social proof has been studied for decades and relates to similar human behavioral studies such as the bandwagon effect, bystander effect, groupthink, critical mass, and crowd psychology.

Twitter_altSocial proofing methods have surfaced in various industries and professions like entertainment, marketing, sales, and social media. For instance, some individuals buy likes and followers for their social media profiles to project popularity, authority, and credibility. Displaying those attributes can increase followers and engagement. By contrast, a social media profile with only a few followers will project inferiority and irrelevance.

Social proof has found its way into website design and online marketing. There are many things we can do to social proof websites. Common social proofing methods include showcasing:

  • Recent and “live” sale pop-ups
  • Customer reviews and feedback
  • Featured customer/client testimonials
  • Number of blog comments
  • Social shares for content
  • Case studies
  • Celebrity, influencer, and expert endorsements
  • The number of people and things, for example, the number of users, downloads, subscribers, customers, etc.
  • User-generated content, for example, a blog or video review from someone who has tried/tested a product
  • Client logos
  • Media outlets that a person has written for or been covered by, for example, “as featured in”
  • Certifications
  • Trust seals, for instance, the Better Business Bureau’s “Accredited Business”

WordPress users have ample choice of free and paid customer review, testimonial, blog comment, and social share plugins to improve social proof. Also, Thrive Themes offers two powerful, premium plugins for testimonials and blog comments. Therefore, let’s explore live and recent sale notification plugins, widgets, and apps for WooCommerce and WordPress websites.

Sales Notification Plugin

Recent and live sale notifications project social proof by showing purchase activity. Purchases can be real or fake. If you use a sale notification plugin, you should consider your notification frequency settings so that notices appear authentic, for example, having pop-ups appear randomly every minute to two minutes. If pop-ups appear every few seconds, people may become skeptical and unattentive.

Social Proof Sales Plugins

Proof Factor

Proof Factor has a plugin that increases the social proof on your site. It displays recent purchases and real-time visitor counts on your WooCommerce storefront.

  • A lightweight plugin that is built to scale so it won’t slow down your site (which can hurt your Google rankings)
  • Auto import your existing and new orders to use in notifications
  • Show or hide notifications on specific pages (page-level targeting)
  • Choose how notifications are displayed on mobile or turn them off
  • Customize the message, style, and timing of notifications
  • Loop notifications until you get more traffic
  • Free and paid plans

Beeketing

Beeketing offers a suite of marketing and sales apps to turn your online store into a money-making machine. It integrates with Shopify, Weebly, and a few other e-commerce and marketing tools.

The WooCommerce Live Sales Notification plugin shows recent sales. All features are configured and managed on its server, so the plugin is lightweight and efficient while minimizing your website’s resources.

  • Add URL links to notifications to direct traffic
  • Auto-sync with your store’s sales data to generate a live sales feed of real orders
  • Create fake sales notifications to promote any item
  • Design notifications to match your store’s look and feel
  • Control display and schedule settings, for example, expiration and interval times
  • Free and paid plans

The Beeketing for WooCommerce plugin aims to optimize conversion rates, increase average order value, prevent cart abandonment, and boost online sales.

  • Showcase real and fake order notifications
  • Display a sales countdown clock on product pages to create urgency and scarcity (FOMO)
  • Show how many people have viewed and bought products
  • Show bestsellers, recently viewed, “who bought this also bought,” and recommendations based on cart product carousel sliders
  • Free and paid plans

Proof

Proof offers visitor and sales activity notifications. Proof integrates with Leadpages and many other e-commerce and marketing tools.

  • Display recent sales and opt-ins on your pages
  • Show how many visitors are browsing your site, for example, “28 people are viewing this page”
  • Get detailed profiles of visitors who enter their emails
  • Watch visitors navigate your site and see which steps they take to convert
  • Control when, how long, and how fast notifications display
  • Translate your announcements into any language
  • Over 60 integrations
  • A 14-day trial with prices starting at $24/mo

WooBought

The WooBought WooCommerce plugin shows non-intrusive notifications of recent purchases.

  • Edit notification messages with buyer and product details
  • Change background and text colors
  • Change notification position such as bottom left or right
  • Set the time between notifications
  • Support multiple languages, for example, English, Dutch, and French
  • See a live example on the options page before saving your settings
  • A lightweight and efficient plugin
  • Free and paid plans

WPfomify

WPfomify increases conversion rates on your website by displaying recent sales and signups.

  • Integrates with WooCommerce and a few other e-commerce and marketing services
  • Easily customize the look and feel to match with your site’s branding
  • Display real-time customer activity
  • Display client reviews and ratings
  • Show time-limited offers to create a sense of urgency and boost conversions
  • Track activities with Google Analytics
  • A 14-day trial with prices starting at $69 annually

 

Fomo for WooCommerce

The Fomo for WooCommerce plugin displays recent orders.

  • Display every order, some orders, or only orders from a specific period
  • Position notifications in any corner, i.e., bottom left, bottom right, top left, or top right
  • A lightweight and built to scale plugin
  • Fully customizable CSS animations and colors
  • Randomize notification delays for a more life-like experience
  • Hide notifications from specific pages
  • See users interact with your notifications in real-time
  • Customize the message, style, position, and timing to suit your branding
  • A 7-day trial with prices starting at $39/mo

ProveSource

The ProveSource WordPress plugin is a social proof platform for websites.

  • Display page visitors, recent signups, recent purchases, and product reviews
  • Control your notifications display time and speed
  • Set your notification icon, title color, text, link, and more
  • Support more than 20+ languages
  • Free and paid plans

Envato Market

On Envato Market, two sales notification plugins sell for less than $30.

 

Chad Tennant

Chad is an online marketer, content creator, and advisor. His primary goals are to help businesses and individuals achieve growth and financial success. Learn more at digitalfodder.com/about

 
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