February 3, 2022
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E-learning is a hot sector and is projected to reach $300 billion in a few years. That’s not surprising given the benefits of online learning. E-learning is efficient, convenient, and flexible, with many courses available for free or at a low price. By contrast, campuses and classrooms are expensive to operate and maintain. Those factors have some colleges eliminating on-campus programs and moving to online-only formats. For example, the University of Illinois at Urbana-Champaign phased out its on-campus MBA and now only offers it online via Coursera.
On e-learning websites, there are three types of teachers, i.e., academics, professionals, and a mix of both. Academics teach on websites such as Coursera and edX. Professionals teach on platforms like Linkedin Learning and Udemy. Professionals with robust academic backgrounds can show up anywhere, including Udacity and Pluralsight.
Skillshare is an online learning community with thousands of classes for curious people. Millions of members come together to find inspiration and take the next steps in their creative journeys. Skillshare teachers are working professionals, experts, and subject matter enthusiasts. Top teachers earn six figures plus annually. Create, build, and thrive are the three main content categories.
- Founded by Michael Karnjanaprakorn and Malcolm Ong in 2010
- CEO: Matt Cooper
- Headquarters: New York City, New York, USA
- 2,000+ free classes
- 33,000+ premium classes
- Free trial available
- Subscription pricing model
Skillshare has an affiliate program. Multiple affiliate networks including Impact and FlexOffers hosts it. Let’s review the benefits, drawbacks, commission rate, cookie duration, and program details. Here’s a snapshot.
- Cost per action (CPA): Cost per lead
- Commission rate: $7
- Commission type: Single payment, nonrecurring
- Cookie duration: 30 days
- Payout threshold: $10
- Payment options: PayPal and bank account (get free bank account details for USD, EUR, GBP, and other currencies)
- Affiliate software/network: Impact and FlexOffers
An affiliate signup page outlines the program and how it works, and Skillshare hits the mark. It highlights essential details, including the commission rate, cookie duration, payment, and an FAQ. They also provide contact information.
The commission rate is excellent. Many e-learning affiliate programs pay variable commission rates based on sales. Skillshare, however, pays a fixed commission of $7 per lead.
The commission payment threshold is low. Impact issues payments when earnings exceed 10 USD or the local equivalent. Affiliates receive payments to their bank and PayPal accounts.
Skillshare offers a 30-day referral window to get credit for new users. Thirty days is standard for e-learning companies and the affiliate marketing sector.
Deep linking is available, and it’s how an affiliate creates a link to a specific page on the merchant’s site. Instead of using a standard homepage affiliate link, you can link to a product, page, or article that relates to your content to increase relevance and conversion rates. Skillshare also provides an assortment of banners and creatives that come in different sizes and styles.
There’s a full-time affiliate marketing manager. When a merchant has the staff to support publishers, it quickens processes and shows commitment. You can contact Skillshare’s affiliate team through Impact or via email.
Affiliate marketing software is top-notch. Impact features a user-friendly and clean UI, real-time reporting, and easy navigation. You can monitor your activities, including clicks, impressions, sales, and commissions.
Skillshare also has a referral program. Every student who signs up with your referral link gets 14 free days of premium classes. In return, you get $10.
The increasing demand for online classes produces ample conversion opportunities. Online education is affordable, convenient, flexible, and efficient. Those benefits have millions of learners flocking to platforms like Skillshare to take free and premium classes. All those advantages create potentially high conversions and commissions.
Skillshare is among the leaders in e-learning. It has thousands of classes and many well-known teachers on the site. There are premium, team, and scholarship plans available alongside free trials.
Premium members get perks. Users with paid accounts get deals on software, including up to 20 percent off on Adobe, Canva, Moo, BenchTax, and more.
There’s no recurring commission plan. Although Skillshare pays an excellent per lead commission rate, a residual commission of 20 to 30 percent on subscription fees would increase the program’s appeal.
There could be a cap on earnings. Some affiliates have reported that earnings are limited to one conversion per month. For instance, if you convert five users, you may only earn $7 instead of $35. The other transactions would be reversed. Read the partnership agreement for limitations and rules.
Although Skillshare offers thousands of classes, much is left to be desired. It has three main categories, i.e., create, build, and thrive, and 16 subcategories. That pales in comparison to other e-learning platforms. Secondly, they’re very selective, uptight, and rigid regarding business and marketing courses. Those are the reasons they lack diversity compared to Udemy.
Can you make $1,000 a month as a Skillshare affiliate? It’s possible. Skillshare’s affiliate program offers favorable terms, including a $7 commission rate and a 30-day cookie. It entices users to sign-up with free trials, coupons, and perks to increase conversions. Deep linking is available, which is excellent for linking to specific courses for your audience.
Where should Skillshare rank in your marketing activities? Skillshare should be a low to mid-priority. The e-learning industry is booming, and people constantly seek to develop their skills and learn new things. Skillshare is a popular company in the space, with a satisfactory course catalog. Also, its annual membership fee is affordable at under $100. By contrast, Udemy charges $10 to $200 per course, while Coursera charges $39 to $399 for courses and subscriptions.