January 10, 2023
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Sometimes a single product is all it takes to succeed in business. That was the case for Jamie Siminoff, the founder of Ring. Jamie created the Ring video doorbell and company, which he eventually sold to Amazon for more than a billion dollars. Long before Ring offered an assortment of security products, there was only the video doorbell.
Many online retailers think they must sell many different products to achieve success. However, one fantastic, in-demand product can fulfill its sales targets. Secondly, experimenting with one product before offering more can quicken and deepen your learning. Dissecting and extracting insights from one item is much easier than reviewing multiple goods. That said, the industry and category you’re targeting should influence your product offerings.
Suppose that you want to sell clothing. Would it make sense only to list one type of shirt, shoe, or pants? No, of course not. On the other hand, selling a single consumer electronics product would be fine. You could offer color variations of your product, giving the illusion of multiple product listings.
Best Single-Product Shopify Themes
Many Shopify and ecommerce themes support any goal, and most designs can be used for various industries and products. Multipurpose themes can be used to sell a single item, but there are single-product themes that specifically target that objective. Unlike WordPress and WooCommerce, where thousands of themes are free, free themes for Shopify are rare. Of the 70+ designs on Shopify, only a handful are free. Most cost between $150 to $250.
You can find store layouts for much cheaper on Envato Market. Envato Market is the world’s largest creative marketplace for digital assets, including themes, templates, plugins, and more. You can also turn to TemplateMonster and its huge collection of ready-made solutions. It also offers many Shopify themes with prices starting from $75. Let’s explore some of the best single-product Shopify Themes.
Debutify Shopify Theme
Debutify – Free
Debutify offers a free, high-converting theme that comes with many premium add-ons. Use the visual editor to customize your store as much as possible, or use pre-configured settings. The theme has been downloaded over 170,000 times, with excellent user feedback.
Shopify Store Themes
Narrative – Free
Narrative is designed for brand and product storytelling and comes in warm, light, and cold colors. One user says, “It works perfectly for stores selling clothing or that need imagery and texts to convey a story or product.”
- Showcase the finer details of your product with customizable image blocks, quote slides, and more.
- When customers scroll the page, create a better browsing experience by surfacing your menu, logo, and cart.
- Display products, information, images, or blog posts in a sleek slideshow on your home page.
- Make the most of large, high-resolution imagery with a full-width layout.
Startup – $220
Startup is a modular theme with a perfect layout for one-page stores. It comes in four styles and has a high customer feedback score.
- Promote your products by sharing your customers’ comments and quotes.
- Make the most of large imagery with a full-width layout.
- Share your latest Instagram posts with your customers.
- Tell your story by featuring a YouTube or Vimeo video.
Launch – $220
Designed to scale startups into successful online stores, Launch is available in three styles. It’s also a great layout for a crowdfunding campaign. It’s supported by many positive customer reviews.
- Promote your brand and product by sharing testimonials and videos.
- Share your brand story and company profile.
- Track and display the progress of your crowdfunding campaign.
- Tell your story by featuring a YouTube or Vimeo video.
Maker – $250
Maker is an editorial-inspired design made for big, bold imagery and ideas. It comes in three colors and is the highest-rated single-product theme on Shopify.
- It’s great for digital creators and publishers with articles or artwork to showcase.
- Showcase brand and product imagery in large, unique image panels.
- Feature brand and product images in multiple slideshows on your home page.
- Tell your story by featuring a YouTube or Vimeo video.
TemplateMonster Shopify Themes
Apparelix – $99
Apparelix is a multipurpose Shopify theme for fashion-related ecommerce businesses. It displays apparel, accessories, and shoes at their best. You can choose from different homepage styles and product page variations to suit your vision. Design and editing are supported by an easy-to-use visual builder.
MegaSell – $79
MegaSell is a minimalist and elegant theme for a wide arrange of products. It’s a responsive theme with a drag-and-drop builder to easily customize your store’s look and feel. MegaSell Theme is a great start for anyone looking to start a multipurpose online shop or create an online marketplace.
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Envato Market Shopify Themes
Enercos – $48
Enercos is a top-rated theme to promote a single product or product line. It’s modern, responsive, and easy to customize.
Single Store – $50
Single Store is ideal for stores with small- to medium-sized inventories and for customers who want to sell a single product.
Elessi – $99
Elessi is a clean, modern, and user-friendly Shopify theme with many functions. It comes with three single-page product layouts.
Ella – $89
Ella is an all-in-one Shopify template with multiple layouts and styles that allow you to create a single- or multipage ecommerce website.
Strollik – $56
Strollik is meant to sell one product. It’s a responsive theme for your ecommerce store. It has a basic layout and light animation effects.
Elomus – $56
Elmous is a niche theme for selling drones, action cameras, baby strollers, smartwatches, scooters, beauty products, fashion, and gadgets.
Citrus – $59
Citrus one-page parallax is a beautifully designed Shopify theme for stores of any kind, such as fashion, clothing, watches, jewels, digital gadgets, furniture, and more.
Lezada – $59
Lezada is a stunning website layout that you can use to build all kinds of ecommerce sites. It’s one of the most flexible themes on the market.
Create a Theme
If you want to design and develop a unique theme, you can hire a theme designer/developer from a top freelancer marketplace, such as Fiverr and Upwork. You should have a good idea of your requirements and set aside a budget of $500 to $2,000. However, I don’t recommend this approach for beginners because it can get costly. For example, a freelancer may charge for every update or tweak to your theme.
