29 Pay Per Lead Affiliate Programs 2022 (Best PPL Offers)

September 19, 2022

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The standard way to make money in affiliate marketing is through sales commissions. For instance, I promote various business and marketing tools on my site. A click on one of my affiliate links, followed by a sale, will result in a commission for me. Successful affiliate marketers earning four and five figures a month rely on sales commissions. However, affiliate commissions can be made much easier with pay-per-lead affiliate programs.

What is a pay-per-lead program? A pay-per-lead (PPL) affiliate program is a cost-per-action (CPA) program that compensates an affiliate for getting prospects and new users. PPL is also known as a cost per lead (CPL). Pay per lead programs commonly requires a lead to:

  • Sign up for a free trial
  • Submit contact info, e.g., name, home address, email, etc.
  • Subscribe to an email newsletter
  • Create an account
  • Register for a webinar or event
  • Download or install an app
  • Request a demo, e.g., a software or product demo
  • Order a bank card, e.g., a debit or credit card
  • Book/schedule a meeting, appointment, or visit
  • Request a quote, e.g., a life insurance quote
  • Deposit or transfer funds
  • Complete a survey, poll, or form

Pay-per-lead programs are attractive because they set a low bar. Getting a person to sign up for something is more straightforward than getting that same individual to make a purchase. For example, Domestika pays $2 per new user, Swagbucks $1.75 per new registration, and ShareASale $30 per new affiliate who generates sales.

Pay-per-lead programs can be helpful during slow periods and commission droughts (slumps happen to the best of us). On the other hand, because actions or objectives are less demanding than sales, PPL programs typically pay low commission rates, for example, $0.01 per lead. Also, focusing exclusively on pay-per-lead programs isn’t likely to make you thousands monthly.

Best Pay Per Lead Affiliate Programs

Let’s review top and high-paying PPL affiliate programs for beginners and experienced affiliates. First, I won’t waste your time with an incomplete list of 10 to 15 programs or so-called treasures and unproven programs with no EPC data. Additionally, you can forget companies starting with “Click” and questionable psychic reading and casino businesses.

My list showcases high-converting and reputable merchants in profitable niches. These programs are available on established affiliate networks to ensure you get paid for getting leads and new users. Review my affiliate category for more listicles if you have a specific niche in mind, like travel affiliate programs. Now, let’s get to it.

PPL SMB Affiliate Programs

Small and medium-sized businesses (SMB) typically require a handful of tools for operations, finance, human resources, sales, and marketing, for example, accounting and email marketing software. I’m only scratching the surface here because hundreds of lucrative sales and lead programs exist in the SMB niche.

1-800Accountant

1-800Accountant is a virtual accounting firm serving start-ups, entrepreneurs, freelancers, and small businesses by providing extraordinary services at affordable prices. 1-800Accountant pays a $1 commission per lead. Learn more and join the 1-800Accountant affiliate program.

  • Commission rate: $1
  • Cookie duration: 90 days
  • Affiliate software/network: ShareASale

FreshBooks

FreshBooks offers small business accounting and management software that enables users to send invoices, track time, manage receipts and expenses, and accept credit cards. FreshBooks pays a $10 commission per lead. Learn more and join the FreshBooks affiliate program.

  • Commission rate: $10
  • Cookie duration: 120 days
  • Affiliate software/network: ShareASale

Keap

Keap offers CRM, email, text messaging, landing pages, payments, and more in one easy-to-use software with 24/7 support. Keap pays $25 per lead. Learn more and join the Keap affiliate program.

  • Commission rate: $25
  • Cookie duration: 45 days
  • Affiliate software/network: CJ Affiliate and PartnerStack

QuickBooks

QuickBooks makes account software for individuals and businesses to stay organized, get paid, and save time. QuickBooks pays a $5 commission per lead. Learn more and join the QuickBooks affiliate program.

  • Commission rate: $5
  • Cookie duration: 30 days
  • Affiliate software/network: CJ Affiliate

Sage

Sage is a market leader for integrated accounting, payroll, and payment systems software. Sage pays a £5 commission per lead. Learn more and join the Sage affiliate program.

  • Commission rate: £5
  • Cookie duration: 30 days
  • Affiliate software/network: Impact

Semrush

Semrush is a powerful and versatile SEO, advertising, social media, and content marketing platform for online marketers. It features keyword, link building, market analysis, PPC, content, and video advertising research tools. Semrush pays a $10 commission per trial. Learn more and join the Semrush affiliate program.

  • Commission rate: $10
  • Cookie duration: 120 days
  • Affiliate software/network: Impact

ShareASale

ShareASale is a leading affiliate network with the tools and technology to support advertisers and publishers. ShareASale pays commission rates of $150 for qualifying merchant leads and $30 for qualifying affiliate signups. Learn more and join the ShareASale affiliate program.

  • Commission rate: $150 per merchant and $30 per qualifying affiliate
  • Cookie duration: 60 days
  • Affiliate software/network: ShareASale

Shift4Shop (formerly 3dcart)

Shift4Shop makes it easy to build the perfect website for your business and start selling your products/services online with product and order management, marketing tools, and more. Shift4Shop pays a $5 commission per lead. Learn more and join the Shift4Shop affiliate program.

  • Commission rate: $5
  • Cookie duration: 120 days
  • Affiliate software/network: ShareASale

Top ShareASale PPL Programs

Square

Square helps millions of sellers run their businesses by providing payment, POS, invoice, scheduling, and payroll solutions. Square pays a $5 commission per lead. Learn more and join the Square affiliate program.

  • Commission rate: $5
  • Cookie duration: 45 days
  • Affiliate software/network: Impact

Tidio

Tidio is an all-in-one customer service app that improves your customer support and helps generate more sales. Its live chat widget makes your business available 24/7, while AI-powered chatbots engage your customers in real-time.

The Tidio affiliate program pays a $5 commission per lead.

  • Commission rate: $5
  • Cookie duration: 30 days
  • Affiliate software/network: CJ Affiliate

Zenefits

Zenefits offers a comprehensive and mobile HR experience to simplify human resources. Zenefits pays a $25 commission per lead. Learn more and join the Zenefits affiliate program.

  • Commission rate: $25
  • Cookie duration: 30 days
  • Affiliate software/network: Impact

 

PPL Education Affiliate Programs

The e-learning niche is growing exponentially. Here are a few companies worth reviewing, and you can explore other e-learning companies for affiliate programs.

Domestika

Domestika is a fast-growing creative community where top experts share their knowledge and skills through professionally produced online courses. Domestika pays a $2 commission per lead. Learn more and join the Domestika affiliate program.

  • Commission rate: $2
  • Cookie duration: 30 days
  • Affiliate software/network: In-house

LearnWorlds

LearnWorlds offers an online course platform for creating, selling, and promoting your online classes. Users can monetize their skills, experiences, and audience with content for continuing education, compliance training, and employee/customer onboarding. LearnWorlds pays a $20 commission per lead. Learn more and join the LearnWorlds affiliate program.

  • Commission rate: $20
  • Cookie duration: 45 days
  • Affiliate software/network: CJ Affiliate

LinkedIn Learning

LinkedIn Learning helps people develop the most in-demand business, tech, and creative skills with courses taught by industry experts. LinkedIn Learning pays an $8 commission per lead. Learn more and join the LinkedIn Learning affiliate program.

  • Commission rate: $8
  • Cookie duration: 30 days
  • Affiliate software/network: FlexOffers

Pluralsight

Pluralsight offers extensive online developer, creative, and IT courses taught by industry experts, including 6,000+ courses for businesses and individuals. Pluralsight pays a $5 commission per lead. Learn more and join the Pluralsight affiliate program.

  • Commission rate: $5
  • Cookie duration: 45 days
  • Affiliate software/network: Impact

PPL Financial Affiliate Programs

The financial industry is highly competitive, and many financial companies use affiliate programs to attract new customers. So it’s no wonder the finance niche has so many high-paying sales and lead programs for investing, insurance, credit reporting, credit cards, loans, and related products/services.

Chime

Chime offers mobile and online financial services with a mobile-first approach for people on the go. Chime pays a $10 commission per lead. Learn more and join the Chime affiliate program.

  • Commission rate: $10
  • Cookie duration: 24 hours
  • Affiliate software/network: CJ Affiliate

CIT Bank

CIT Bank is an online-only bank offering highly competitive savings products. CIT Bank pays a $100 commission per lead. Learn more and join the CIT Bank affiliate program.

  • Commission rate: $100
  • Cookie duration: 30 days
  • Affiliate software/network: CJ Affiliate

Credit Karma

Credit Karma offers financial tools and resources, including free credit scores, identity monitoring, credit card recommendations, loan advice (car, home, and personal), and more. Credit Karma pays a $3 commission per new member registration. Learn more and join the Credit Karma affiliate program.

  • Commission rate: $3
  • Cookie duration: 30 days
  • Affiliate software/network: Impact

National Debt Relief

National Debt Relief helps consumers get out of debt without loans and bankruptcy. National Debt Relief pays a $27.50 commission per lead. Learn more and join the National Debt Relief affiliate program.

  • Commission rate: $27.50
  • Cookie duration: 60 days
  • Affiliate software/network: ShareASale

Playbook

Playbook is a financial app with tax advantages and automation for growing your money. It will help you build a financial plan and take advantage of every tax benefit. Playbook pays a $2 commission per lead. Learn more and join the Playbook affiliate program.

  • Commission rate: $2
  • Cookie duration: 45 days
  • Affiliate software/network: ShareASale

YNAB

You Need A Budget (YNAB) is an award-winning personal finance software and proven method to gain total control of your money. YNAB pays a $6 commission per lead. Learn more and join the YNAB affiliate program.

  • Commission rate: $6
  • Cookie duration: 30 days
  • Affiliate software/network: Impact

 

PPL Insurance Affiliate Programs

Esurance

Esurance sells auto, home, motorcycle, and renters’ insurance direct to consumers online and by phone.Esurance pays a $10 commission per lead. Learn more and join the Esurance affiliate program.

  • Commission rate: $10
  • Cookie duration: 30 days
  • Affiliate software/network: CJ Affiliate

Hippo

Hippo offers intuitive and proactive home insurance by taking a more innovative, tech-driven approach. Hippo pays a $5 commission per lead. Learn more and join the Hippo affiliate program.

  • Commission rate: $5
  • Cookie duration: 90 days
  • Affiliate software/network: ShareASale

Hiscox

Hiscox offers professional service businesses a new way to buy small business insurance online in minutes. Hiscox pays a $25 commission per lead. Learn more and join the Hiscox affiliate program.

  • Commission rate: $25
  • Cookie duration: 7 days
  • Affiliate software/network: CJ Affiliate

PPL Dating Affiliate Programs

Dating/matchmaking is another highly competitive market. Therefore, many dating affiliate programs are available, with advertisers paying high commission rates. Using PPL programs to get new users is almost necessary, given free dating apps are plentiful.

EliteSingles

EliteSingles is an innovative matchmaking service designed for sophisticated and ambitious professionals of all ages seeking satisfying relationships. EliteSingles pays a $7 commission per lead. Learn more and join the EliteSingles affiliate program.

  • Commission rate: $7
  • Cookie duration: 45 days
  • Affiliate software/network: CJ Affiliate

Match

Match redefines how single men and women meet, flirt, date, and fall in love through online dating. Match pays a £4 commission per lead. Learn more and join the Match affiliate program.

  • Commission rate: Up to £4
  • Cookie duration: Up to 30 days
  • Affiliate software/network: CJ Affiliate

 

Other PPL Affiliate Programs

Grammarly

Grammarly offers grammar, punctuation, and spell-checking software to help students, writers, and professionals. Its software checks more than 250 grammar rules. Grammarly pays a $0.20 commission per lead. Learn more and join the Grammarly affiliate program.

  • Commission rate: $0.20
  • Cookie duration: 90 days
  • Affiliate software/network: ShareASale

1Password

1Password helps simplify your online life by automatically filling, storing, and securing passwords, personal data, and credit cards. 1Password pays a $2 commission per lead. Learn more and join the 1Password affiliate program.

  • Commission rate: $2
  • Cookie duration: 45 days
  • Affiliate software/network: CJ Affiliate

Byte

Byte provides access to straighter teeth from invisible aligners in the comfort of your own home. Byte pays a $45 commission per lead. Learn more and join the Byte affiliate program.

  • Commission rate: $45
  • Cookie duration: 30 days
  • Affiliate software/network: ShareASale

Constant Contact

Constant Contact enables individuals and business owners to create and share professional-looking emails in minutes. Constant Contact pays a $5 commission per lead. Learn more and join the Constant Contact affiliate program.

  • Commission rate: $5
  • Cookie duration: 30 days
  • Affiliate software/network: Impact and CJ Affiliate

GoDaddy

GoDaddy is one of the most extensive website/digital services platforms supporting millions of customers globally. GoDaddy pays a $2 commission per lead. Learn more and join the GoDaddy affiliate program.

  • Commission rate: $2
  • Cookie duration: 7 days
  • Affiliate software/network: CJ Affiliate

Ibotta

Ibotta is transforming the shopping experience by making it easy for consumers to earn cash on everyday purchases through its app. Ibotta pays a $2 commission per lead. Learn more and join the Ibotta affiliate program.

  • Commission rate: $2
  • Cookie duration: 30 days
  • Affiliate software/network: Impact

Minted

Minted is an online marketplace of independent artists and designers. Minted pays a $1 commission per lead. Learn more and join the Minted affiliate program.

  • Commission rate: $1
  • Cookie duration: 120 days
  • Affiliate software/network: ShareASale

SimilarWeb

SimilarWeb provides web analytics services for businesses, including website traffic volumes, referral sources, keyword analysis, demographics, and more. SimilarWeb pays a $10 commission per lead. Learn more and join the SimilarWeb affiliate program.

  • Commission rate: $10
  • Cookie duration: 60 days
  • Affiliate software/network: ShareASale

Survey Junkie

Survey Junkie is one of the oldest, most trusted survey websites. Earn cash and rewards for completing surveys. Survey Junkie pays a $1.25 commission per lead. Learn more and join the Survey Junkie affiliate program.

  • Commission rate: $1.25
  • Cookie duration: One day
  • Affiliate software/network: ShareASale

Swagbucks

Swagbucks.com is a loyalty and consumer rewards program. Members get gift cards or cash for completing online activities like searching the web, playing games, watching videos, or shopping online. Swagbucks pays a $1.75 commission per lead. Learn more and join the Swagbucks affiliate program.

  • Commission rate: $1.75
  • Cookie duration: 30 days
  • Affiliate software/network: FlexOffers

Your Next Move

Some bloggers dismiss pay-per-lead programs that pay less than $100. However, that’s a nonsensical and amateurish point of view. For instance, does it makes sense to only promote programs that pay $100+ but hardly (or never) convert or promote programs that pay less but convert regularly?

Legitimate affiliate marketers understand the nature of pay-per-lead programs. They typically pay low commission rates for easy cost-per-action activities, such as email submissions and free trial signups. Therefore, a well-rounded affiliate marketing strategy targets merchants/programs that frequently convert, regardless of how much they pay. That’s the approach I use to make five-figure commissions annually.

ShareASale undoubtedly has the most PPL offerings of the top affiliate networks. Impact and FlexOffers also provide a decent selection. Alternatively, Amazon Associates has many “bounty” offers that reward affiliates for free trial signups of its services, such as Prime Video.

Affiliate NetworkPPL Listings
ShareASale342 programs
Impact297 programs
FlexOffers101 programs
CJ Affiliate85 programs

Your next move is to review and join high-potential PPL affiliate programs in your niche. Then, select merchants and high-quality products to start generating commissions. Secondly, some pay-per-lead programs have two commission tiers for leads that become customers, enabling affiliates to earn twice. For instance, a company might pay $7 per signup and $45 if the lead becomes a paying customer.

Frequently Asked Questions

What is a pay-per-lead affiliate program?

A pay-per-lead affiliate program pays marketers for getting merchants’ new users, leads, and prospects, but not sales.

How do I promote pay-per-lead affiliate programs?

You promote PPL affiliate programs the same way you would any program, i.e., publishing high-quality and relevant content about products and services through blogs, YouTube videos, social media, email marketing, etc. Also, a call to action, like “create a free account” or “request a free quote,” can guide users to take action.

How much money can you make with PPL programs?

Affiliates can’t expect to make fortunes with PPL programs alone. However, marketers can generate significant incomes by pairing PPL programs with standard cost-per-sale (CPS) and pay-per-sale (PPS) programs.

Can you become a millionaire from affiliate marketing?

Yes, but you must attract tens of thousands of users to your website, page, profile, or channel to earn millions in commissions.

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