41 Best Pay Per Lead Affiliate Programs

 

Last updated on September 21, 2020 by Chad Tennant

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The standard way to make money as an affiliate marketer is through sales commissions. For instance, I promote various WordPress plugins on my site. A click on one of my affiliate links, followed by a sale, will result in a commission for me. Successful affiliate marketers who earn four and five-figures monthly rely on sales commissions. However, money can be made elsewhere and with more ease through pay per lead (PPL) affiliate programs.

A pay per lead affiliate program is a type of cost-per-action (CPA) program that compensates an affiliate for getting prospects. It’s also known as cost-per-lead (CPL) and pay per action (PPA). Many pay per lead programs have secondary payout tiers for leads that become customers, which is advantageous. Pay per lead programs commonly requires a lead to:

  • Submit contact info, e.g., name and email address
  • Sign up for a free trial
  • Create an account
  • Register for a webinar or event
  • Download or install an app
  • Request a demo, e.g., a software or product demo
  • Order a card, e.g., a bank or credit card
  • Book/schedule a meeting, appointment, or visit
  • Complete a quote, e.g., a life insurance quote
  • Deposit or transfer funds

A pay per lead program is attractive because the bar is set low. Getting a person to sign up for something is more straightforward than getting that same individual to make a purchase. For example, Skillshare pays $10 per new user, Grammarly pays $0.20 per browser install, and Survey Junkie pays $1.25 per new user.

Pay per lead programs are helpful during slow periods and commission droughts (slumps happen to the best of us). On the other hand, because the action event is less demanding than a sale, PPL programs typically pay low amounts, for example, $0.01 per lead. Also, focusing exclusively on pay per lead programs will not lead to making thousands monthly.

Best Pay Per Lead Affiliate Programs

Let’s review the best pay per lead affiliate programs. Most of these merchants offer 30-day cookie durations to get credit for leads. A company might not mention an affiliate program on its website but may have one. Merchants typically link to their affiliate programs in their website menus and footers, and some offer programs on multiple networks.

Pay Per Lead Education Programs

Pluralsight

Pluralsight offers extensive online developer, creative, and IT courses that are taught by industry experts. It offers 6,000+ courses to businesses and individuals. Learn about the Pluralsight affiliate program.

  • Commission rate: $5
  • Cookie duration: 45 days
  • Payout threshold: $10
  • Payment options: Bank account or PayPal
  • Affiliate software/network: Impact

Skillshare

Skillshare is an online learning community with thousands of free and paid classes in design, art, business, marketing, technology, and more. Learn about the Skillshare affiliate program.

  • Commission rate: $10
  • Cookie duration: 30 days
  • Payout threshold: $10
  • Payment options: Bank account or PayPal
  • Affiliate software/network: Impact

Treehouse

Treehouse focuses on technical education. It offers more than one thousand videos created by experts on web design, coding, business, and more. Learn about the Treehouse affiliate program.

  • Commission rate: Up to $5
  • Cookie duration: 30 days
  • Payout threshold: $10
  • Payment options: Bank account or PayPal
  • Affiliate software/network: Impact

Pay Per Lead Financial Programs

Acorns

Acorns is a micro-investing app that helps people save and invest for the future. Learn about the Acorns affiliate program.

  • Commission rate: Up to $12
  • Cookie duration: 30 days
  • Payout threshold: $10
  • Payment options: Bank account and PayPal
  • Affiliate software/network: FlexOffers and Impact

Ally Invest

Ally Invest is a leading discount broker. Customers can buy stocks, ETFs, options, and more. Learn about the Ally Invest affiliate program.

  • Commission rate: $25
  • Cookie duration: 45 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

Atom Finance

Atom Finance is a free investment research platform that puts institutional-quality tools and resources in the hands of the everyday investor. Learn about the Atom Finance affiliate program.

  • Commission rate: $5
  • Cookie duration: 30 days
  • Payout threshold: $10
  • Payment options: Bank account or PayPal
  • Affiliate software/network: Impact

BBVA Compass

BBVA offers checking and savings accounts, credit cards, wealth management, and other financial services. Learn about the BBVA affiliate program.

  • Commission rate: $85
  • Cookie duration: Session-based
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

CIT Bank

CIT Bank is an online-only bank offering highly competitive savings products. Learn about the CIT Bank affiliate program.

  • Commission rate: $100
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

Credit Karma

Credit Karma offers free credit scores, reports, tools, and insights. Learn about the Credit Karma affiliate program.

  • Commission rate: $2
  • Cookie duration: 30 days
  • Payout threshold: $10
  • Payment options: Bank account or PayPal
  • Affiliate software/network: Impact

E-file

E-file offers consumer tax preparation and e-filing services at half the cost to consumers compared to big-name tax companies. Learn about the E-file affiliate program.

  • Commission rate: $1.40
  • Cookie duration: 120 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

Experian

Experian provides online consumer credit reports, credit scores, and credit monitoring. Learn about the Experian affiliate program.

  • Commission rate: $6
  • Cookie duration: $10
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

LendingTree

LendingTree provides consumers with multiple lenders for their borrowing needs. Learn about the LendingTree affiliate program.

  • Commission rate: $25
  • Cookie duration: 14 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

MyFICO

MyFICO offers credit reports, scores, and tips to consumers. Learn about the MyFICO affiliate program.

  • Commission rate: $5
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: Bank account, check, and wire
  • Affiliate software/network: ShareASale

National Debt Relief

National Debt Relief helps consumers get out of debt without loans and bankruptcy. Learn about the National Debt Relief affiliate program.

  • Commission rate: $27.50
  • Cookie duration: 60 days
  • Payout threshold: $50
  • Payment options: Bank account, check, and wire
  • Affiliate software/network: ShareASale

Personal Capital

Personal Capital is a robo-advisor offering many financial services and free tools for investors. Learn about the Personal Capital affiliate program.

  • Commission rate: $100
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: FlexOffers

USAA

USAA membership offers exclusive benefits, products, and discounts for U.S. military members and their members. Learn about the USAA affiliate program.

  • Commission rate: $20
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

WorldRemit

WorldRemit is an online money transfer service that provides international remittance services. It offers multiple ways to send and receive money. Learn about the WorldRemit affiliate program.

  • Commission rate: $16
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: FlexOffers

Pay Per Lead Insurance Programs

Esurance

Esurance sells auto, home, motorcycle, and renters’ insurance direct to consumers online and by phone. Learn about the Esurance affiliate program.

  • Commission rate: $10
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

Hippo

Hippo offers intuitive and proactive home insurance by taking a smarter, tech-driven approach. Learn about the Hippo affiliate program.

  • Commission rate: $5
  • Cookie duration: 90 days
  • Payout threshold: $50
  • Payment options: Bank account, check, and wire
  • Affiliate software/network: ShareASale

Hiscox Small Business Insurance

Hiscox offers professional service businesses a new way to buy small business insurance online. Learn about the Hiscox affiliate program.

  • Commission rate: $25
  • Cookie duration: 7 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

Liberty Mutual Insurance

Liberty Mutual Insurance helps people preserve and protect what they earn, build, own, and cherish. Learn about the Liberty Mutual affiliate program.

  • Commission rate: Up to $10
  • Cookie duration: 120 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

The Hartford

For more than 30 years, The Hartford has been helping to protect the livelihoods of small business owners. Learn about The Hartford affiliate program.

  • Commission rate: $25
  • Cookie duration: 7 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

Pay Per Lead Small Business Programs

3dcart

3dcart helps business owners create, operate, and maintain successful online stores with relative ease and efficiency. Learn about the 3dcart affiliate program.

  • Commission rate: $2
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: Bank account, check, and wire
  • Affiliate software/network: ShareASale

Constant Contact

Constant Contact enables individuals and business owners to create and share professional-looking emails in minutes. Learn about the Constant Contact affiliate program.

  • Commission rate: $5
  • Cookie duration: 30 days
  • Payout threshold: $10
  • Payment options: Bank account or PayPal
  • Affiliate software/network: Impact and CJ Affiliate

FreshBooks

FreshBooks provides small business accounting software. Users can send invoices, track time, manage receipts, file expenses, and accept credit cards. Learn about the FreshBooks affiliate program.

  • Commission rate: $5
  • Cookie duration: 120 days
  • Payout threshold: $50
  • Payment options: Bank account, check, and wire
  • Affiliate software/network: ShareASale

Keap

Keap (formerly Infusionsoft) provides CRM, sales, and marketing automation software to help businesses close more deals. Learn about the Keap affiliate program.

  • Commission rate: Up to $25
  • Cookie duration: 45 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

Krisp

Krisp recognizes and removes background noise in calls in real-time, leaving only a clean human voice. Learn about the Krisp affiliate program.

  • Commission rate: $0.50
  • Cookie duration: 90 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

QuickBooks

QuickBooks makes account software for individuals and businesses. Stay organized, get paid, and save time. Learn more about the QuickBooks affiliate program.

  • Commission rate: $5
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

Zenefits

Zenefits offers a comprehensive and mobile HR experience to simplify human resources. Learn about the Zenefits affiliate program.

  • Commission rate: $25
  • Cookie duration: 30 days
  • Payout threshold: $10
  • Payment options: Bank account or PayPal
  • Affiliate software/network: Impact

Other Pay Per Lead Affiliate Programs

1Password

1Password helps simplify your online life by automatically filling, storing, securing passwords, personal data, and credit cards. Learn about the 1Password affiliate program.

  • Commission rate: $2
  • Cookie duration: 45 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

Byte

Byte provides access to straighter teeth from invisible aligners in the comfort of your own home. Learn about the Byte affiliate program.

  • Commission rate: $45
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: Bank account, check, and wire
  • Affiliate software/network: ShareASale

Canva

Canva is a graphic-design tool that helps people create images, logos, thumbnails, posters, and more. Learn about the Canva affiliate program.

  • Commission rate: 50%
  • Cookie duration: 30 days
  • Payout threshold: $10
  • Payment options: Bank account or PayPal
  • Affiliate software/network: Impact

Daily Steals

Daily Steals offers discounts and deals on cellphones, designer fashions, home goods, electronics, and everything in between. Learn about the Daily Steals affiliate program.

  • Commission rate: $1.50
  • Cookie duration: One day
  • Payout threshold: $50
  • Payment options: Bank account, check, and wire
  • Affiliate software/network: ShareASale

Ginger

Ginger makes sure everything you write is mistake-free. It corrects all types of grammatical mistakes, including punctuation, sentence structure, and style. Learn about the Ginger affiliate program.

  • Commission rate: $0.20
  • Cookie duration: 90 days
  • Payout threshold: $50
  • Payment options: Bank account, check, and wire
  • Affiliate software/network: ShareASale

Grammarly

Grammarly offers grammar, punctuation, and spell-checking software to help students, writers, and professionals. Its software checks more than 250 grammar rules. Learn about the Grammarly affiliate program.

  • Commission rate: $0.20
  • Cookie duration: 90 days
  • Payout threshold: $50
  • Payment options: Bank account, check, and wire
  • Affiliate software/network: ShareASale

Ibotta

Ibotta is transforming the shopping experience by making it easy for consumers to earn cash on everyday purchases through its app. Learn about the Ibotta affiliate program.

  • Commission rate: $2
  • Cookie duration: 30 days
  • Payout threshold: $10
  • Payment options: Bank account or PayPal
  • Affiliate software/network: Impact

Minted

Minted is an online marketplace of independent artists and designers. Learn about the Minted affiliate program.

  • Commission rate: $1
  • Cookie duration: 120 days
  • Payout threshold: $50
  • Payment options: Bank account, check, and wire
  • Affiliate software/network: ShareASale

Survey Junkie

Survey Junkie is one of the oldest, most trusted survey websites. Earn cash and rewards for completing surveys. Learn about the Survey Junkie affiliate program.

  • Commission rate: $1.25
  • Cookie duration: One day
  • Payout threshold: $50
  • Payment options: Bank account, check, and wire
  • Affiliate software/network: ShareASale

Wayfair Registry

Wayfair Registry inspires couples to dream of everything home, from newlywed staples like fine china to furniture and more. Learn about the Wayfair affiliate program.

  • Commission rate: $5
  • Cookie duration: 7 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate

ZipRecruiter

ZipRecruiter is a leading online employment marketplace. Learn about the ZipRecruiter affiliate program.

  • Commission rate: Up to $15
  • Cookie duration: 30 days
  • Payout threshold: $10
  • Payment options: Bank account or PayPal
  • Affiliate software/network: Impact
 

Chad Tennant

Chad is a digital marketer, consultant, and publisher. At Digital Fodder, he offers insights and strategies concerning online marketing, ecommerce, working online, YouTube, and more. At Partnercade, he helps companies grow their affiliate program revenues and partnerships. Connect or start a conversation with Chad on LinkedIn.

 
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