Best Pay Per Lead Affiliate Programs

 

Last updated on January 18, 2021

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The standard way to make money in affiliate marketing is through sales commissions. For instance, I promote various business and marketing tools on my site. A click on one of my affiliate links, followed by a sale, will result in a commission for me. Successful affiliate marketers who earn four and five-figures monthly rely on sales commissions. However, affiliate commissions can be made a much easier way with pay per lead affiliate programs.

A pay per lead (PPL) affiliate program is a cost per action (CPA) program that compensates an affiliate for getting prospects and new users. PPL is also known as a cost per lead (CPL). Pay per lead programs commonly requires a lead to:

  • Submit contact info, e.g., name and email address
  • Sign up for a free trial
  • Create an account
  • Register for a webinar or event
  • Download or install an app
  • Request a demo, e.g., a software or product demo
  • Order a card, e.g., a bank or credit card
  • Book/schedule a meeting, appointment, or visit
  • Complete a quote, e.g., a life insurance quote
  • Deposit or transfer funds

Pay per lead programs is attractive because they set a low bar. Getting a person to sign up for something is more straightforward than getting that same individual to make a purchase. For example, Morning Brew pays $3.50 per free signup, whereas Atom Finance pays $5 per new investor.

Pay per lead programs can be helpful during slow periods and commission droughts (slumps happen to the best of us). On the other hand, because actions or objectives are less demanding than sales, PPL programs typically pay low commission rates, for example, $0.01 per lead. Also, focusing exclusively on pay per lead programs isn’t likely to make you thousands monthly.

 

Best Pay Per Lead Affiliate Programs

Let’s review some top and high-paying PPL affiliate programs. I won’t waste your time with an incomplete list of 10 to 15 programs like some bloggers. I’ve also omitted so-called treasures and unproven programs with no earnings per click (EPC) data. Oh, and you can forget questionable psychic reading and casino companies alongside scammy ClickFunnels (I want you to make money, not lose money).

My list showcases a list of high-converting and reputable merchants in profitable niches. These programs are available on established affiliate networks to ensure you get paid for getting leads and new users. If you have a specific niche in mind, like travel affiliate programs, review my affiliate category for more listicles. Let’s get to it.

PPL Education Affiliate Programs

The education and e-learning niche is growing exponentially. For instance, one estimate points to a $135 billion North American market by 2026. Here are three companies worth reviewing, and you can explore other e-learning companies for affiliate programs.

1. LinkedIn Learning

LinkedIn Learning helps people develop the most in-demand business, tech, and creative skills with courses taught by industry experts. Learn more and join the LinkedIn Learning affiliate program.

  • Commission rate: $8
  • Cookie duration: 30 days
  • Affiliate software/network: FlexOffers

2. Pluralsight

Pluralsight offers extensive online developer, creative, and IT courses that are taught by industry experts. It offers 6,000+ courses to businesses and individuals. Learn more and join the Pluralsight affiliate program.

  • Commission rate: $5
  • Cookie duration: 45 days
  • Affiliate software/network: Impact

3. Skillshare

Skillshare is an online learning community with thousands of free and paid classes in design, art, business, marketing, technology, and more. Learn more and join the Skillshare affiliate program.

  • Commission rate: $7
  • Cookie duration: 30 days
  • Affiliate software/network: Impact

PPL Financial Affiliate Programs

The financial industry is highly competitive, and many financial companies use affiliate programs to attract new customers. It’s no wonder the financial niche has so many high-paying sales and lead programs for investing, insurance, credit reporting, credit cards, loans, and related products/services.

4. Acorns

Acorns is a micro-investing app that helps people save and invest for the future. Learn more and join the Acorns affiliate program.

  • Commission rate: Up to $12
  • Cookie duration: 30 days
  • Affiliate software/network: FlexOffers and Impact

5. CIT Bank

CIT Bank is an online-only bank offering highly competitive savings products. Learn more and join the CIT Bank affiliate program.

  • Commission rate: $100
  • Cookie duration: 30 days
  • Affiliate software/network: CJ Affiliate

6. National Debt Relief

National Debt Relief helps consumers get out of debt without loans and bankruptcy. Learn more and join the National Debt Relief affiliate program.

  • Commission rate: $27.50
  • Cookie duration: 60 days
  • Affiliate software/network: ShareASale

7. Personal Capital

Personal Capital is a robo-advisor offering many financial services and free tools for investors. Learn more and join the Personal Capital affiliate program.

  • Commission rate: $100
  • Cookie duration: 30 days
  • Affiliate software/network: FlexOffers

8. YNAB

You Need A Budget (YNAB) is an award-winning personal finance software and proven method to gain total control of your money. Learn more and join the YNAB affiliate program.

  • Commission rate: $6
  • Cookie duration: 30 days
  • Affiliate software/network: Impact

 

PPL Insurance Affiliate Programs

9. Esurance

Esurance sells auto, home, motorcycle, and renters’ insurance direct to consumers online and by phone. Learn more and join the Esurance affiliate program.

  • Commission rate: $10
  • Cookie duration: 30 days
  • Affiliate software/network: CJ Affiliate

10. Hippo

Hippo offers intuitive and proactive home insurance by taking a smarter, tech-driven approach. Learn more and join the Hippo affiliate program.

  • Commission rate: $5
  • Cookie duration: 90 days
  • Affiliate software/network: ShareASale

PPL SMB Affiliate Programs

Small and medium-sized businesses (SMB) typically require a handful of tools for operations, human resources, sales, and marketing, for example, accounting and email marketing software. I’m only scratching the surface here because hundreds of lucrative sales and lead programs exist in the SMB niche.

Constant Contact Affiliate Program

11. Constant Contact

Constant Contact enables individuals and business owners to create and share professional-looking emails in minutes. Learn more and join the Constant Contact affiliate program.

  • Commission rate: $5
  • Cookie duration: 30 days
  • Affiliate software/network: Impact and CJ Affiliate

12. FreshBooks

FreshBooks provides small business accounting software. Users can send invoices, track time, manage receipts, file expenses, and accept credit cards. Learn more and join the FreshBooks affiliate program.

  • Commission rate: $5
  • Cookie duration: 120 days
  • Affiliate software/network: ShareASale

13. Krisp

Krisp recognizes and removes background noise in calls in real-time, leaving only a clean human voice. Learn more and join the Krisp affiliate program.

  • Commission rate: $0.50
  • Cookie duration: 90 days
  • Affiliate software/network: CJ Affiliate

14. QuickBooks

QuickBooks makes account software for individuals and businesses. Stay organized, get paid, and save time. Learn more and join the QuickBooks affiliate program.

  • Commission rate: $5
  • Cookie duration: 30 days
  • Affiliate software/network: CJ Affiliate

15. Yelp for Business

Yelp‘s mission is to connect millions of people to great, local businesses. It nurtures communities of reviewers to capture the true spirit of their neighborhoods. Learn more and join the Yelp affiliate program.

  • Commission rate: $60
  • Cookie duration: 7 days
  • Affiliate software/network: CJ Affiliate

16. Zenefits

Zenefits offers a comprehensive and mobile HR experience to simplify human resources. Learn more and join the Zenefits affiliate program.

  • Commission rate: $25
  • Cookie duration: 30 days
  • Affiliate software/network: Impact

PPL Dating Affiliate Programs

Dating/matchmaking is another highly competitive market. Therefore, many dating affiliate programs are available, with advertisers paying high commission rates. Using PPL programs to get new users is almost necessary, given there are countless free dating apps.

17. EliteSingles

EliteSingles is an innovative matchmaking service designed for sophisticated and ambitious professionals of all ages seeking satisfying relationships. Learn more and join the EliteSingles affiliate program.

  • Commission rate: $7
  • Cookie duration: 45 days
  • Affiliate software/network: CJ Affiliate

18. Match

Match redefines how single men and women meet, flirt, date, and fall in love through online dating. Learn more and join the Match affiliate program.

  • Commission rate: Up to £4
  • Cookie duration: Up to 30 days
  • Affiliate software/network: CJ Affiliate

 

Other PPL Affiliate Programs

I don’t want to limit your selection or leave you in the dark. Here are more profitable pay per lead programs that caught my attention.

19. 1Password

1Password helps simplify your online life by automatically filling, storing, securing passwords, personal data, and credit cards. Learn more and join the 1Password affiliate program.

  • Commission rate: $2
  • Cookie duration: 45 days
  • Affiliate software/network: CJ Affiliate

20. Byte

Byte provides access to straighter teeth from invisible aligners in the comfort of your own home. Learn more and join the Byte affiliate program.

  • Commission rate: $45
  • Cookie duration: 30 days
  • Affiliate software/network: ShareASale

21. Ginger

Ginger makes sure everything you write is mistake-free. It corrects all types of grammatical mistakes, including punctuation, sentence structure, and style. Learn more and join the Ginger affiliate program.

  • Commission rate: $0.20
  • Cookie duration: 90 days
  • Affiliate software/network: ShareASale

22. Grammarly

Grammarly offers grammar, punctuation, and spell-checking software to help students, writers, and professionals. Its software checks more than 250 grammar rules. Learn more and join the Grammarly affiliate program.

  • Commission rate: $0.20
  • Cookie duration: 90 days
  • Affiliate software/network: ShareASale

23. Ibotta

Ibotta is transforming the shopping experience by making it easy for consumers to earn cash on everyday purchases through its app. Learn more and join the Ibotta affiliate program.

  • Commission rate: $2
  • Cookie duration: 30 days
  • Affiliate software/network: Impact

24. Minted

Minted is an online marketplace of independent artists and designers. Learn more and join the Minted affiliate program.

  • Commission rate: $1
  • Cookie duration: 120 days
  • Affiliate software/network: ShareASale

Morning Brew Affiliate Program

25. Morning Brew

Morning Brew is a free daily newsletter that informs its readers of business and tech news in a way that is enjoyable, quick, and fun. Learn more and join the Morning Brew affiliate program.

  • Commission rate: $3.50
  • Cookie duration: 30 days
  • Affiliate software/network: Impact

26. Survey Junkie

Survey Junkie is one of the oldest, most trusted survey websites. Earn cash and rewards for completing surveys. Learn more and join the Survey Junkie affiliate program.

  • Commission rate: $1.25
  • Cookie duration: One day
  • Affiliate software/network: ShareASale

Your Next Move

Some bloggers dismiss pay per lead programs that pay less than $100 to $200. However, that’s a nonsensical and amateurish point of view. For instance, does it makes sense to only promote programs that pay $100+ but hardly or never covert or promote programs that pay less but convert regularly?

Legitimate affiliate marketers understand the nature of pay per lead programs. They typically pay low commission rates for easy cost per action activities, including email submissions and free trial sign-ups. Therefore, a well-rounded affiliate marketing strategy targets programs that frequently convert, regardless of how much they pay. I use that approach to make five figures annually.

ShareASale undoubtedly has the most PPL offerings of the top affiliate networks. Impact and CJ Affiliate also provide a wide selection. Amazon Associates has many “bounty” offers that pay for free trials of its services like Prime Video.

Your next move is to review and join PPL affiliate programs in your niche. Select merchants and high-quality goods to start generating commissions. Some pay per lead programs have two commission tiers for leads that become customers, enabling affiliates to earn twice. For instance, a company might pay $7 per free signup and $45 if the lead becomes a paying customer.

 

Chad Tennant

Chad is a digital marketer, consultant, and publisher. At Digital Fodder, he offers insights and strategies concerning online marketing, ecommerce, working online, YouTube, and more. At Partnercade, he helps companies grow their affiliate program revenues and partnerships. Connect or start a conversation with Chad on LinkedIn.

 
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