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The standard way to make money as an affiliate marketer is through sales commissions. For instance, I promote various WordPress plugins on my site. A click on one of my affiliate links followed by a sale will result in a commission for me. Successful affiliate marketers who earn four and five-figures monthly rely on sales commissions. However, money can be made elsewhere and with more ease through pay per lead (PPL) affiliate programs.
A pay per lead affiliate program is a type of cost-per-action (CPA) program that compensates an affiliate for getting prospects. It’s also known as cost-per-lead (CPL) and pay per action (PPA). Many pay per lead programs have secondary payout tiers for leads that become customers, which is advantageous. Pay per lead programs commonly requires a lead to:
- Sign up for a free trial
- Create an account
- Register for a webinar or event
- Download or install software
- Request a demo, e.g., software or product demo
- Request a card, e.g., order a free bank card
- Book/schedule a meeting, appointment, or visit
- Submit contact info, e.g., email address or phone number
- Complete a quote, for example, a life insurance quote
A pay per lead program is attractive because the bar is set low. Getting a person to sign up for something is easier than getting that same individual to make a purchase. For example, Morning Brew pays $3.50 per sign up, Skillshare pays $10 per new user, and Constant Contact pays $5 per new free trial. Secondly, pay per lead programs are helpful during slow periods and commission droughts (slumps happen to the best of us). On the other hand, because the action event is less demanding than a sale, PPL programs typically pay low amounts, for example, $0.01 per lead. Also, focusing exclusively on pay per lead programs will not lead to making thousands monthly.
The Best Pay Per Lead Affiliate Programs
Let’s review the best pay per lead affiliate programs. Most of these merchants offer 30-day cookie durations to get credit for leads. A company might not mention an affiliate program on its website but may have one. Merchants typically link to their affiliate programs in their website menus and footers, and some offer programs on multiple networks.
Ecommerce Affiliate Programs
- 3dcart – $2 commission rate per lead
3dcart helps business owners create, operate, and maintain successful online stores with relative ease and efficiency. Learn about the 3dcart affiliate program on ShareASale.
- Amazon Bounty Programs – Up to $15
Amazon Bounty Programs pay fixed advertising fees (bounties) for trials of services and programs, for example, Amazon Prime. Learn about the Amazon Associates program.
- Amazon Business UK – £25
Amazon Business serves business customers globally and provides the selection, convenience, and fast delivery that customers expect. Learn about the Amazon Business affiliate program on CJ Affiliate.
Marketing Affiliate Programs
- Constant Contact – $5 per lead
Constant Contact enables individuals and business owners to create and share professional-looking emails in minutes. Learn about the Constant Contact affiliate program.
Education Affiliate Programs
- LinkedIn Learning – $8 commission rate per lead
LinkedIn Learning offers video courses taught by industry experts in software, creative, and business sectors. Learn about the LinkedIn Learning affiliate program on FlexOffers.
- Pluralsight – $5
Pluralsight offers extensive online developer, creative, and IT courses that are taught by industry experts. It offers 6,000+ courses to businesses and individuals. Learn about the Pluralsight affiliate program.
- Skillshare – $10
Skillshare is an online learning community with thousands of free and paid classes in design, art, business, marketing, technology, and more. Learn about the Skillshare affiliate program.
- Treehouse – $3
Treehouse focuses on technical education. It offers more than one thousand videos created by experts on web design, coding, business, and more. Learn about the Treehouse affiliate program.
Financial Affiliate Programs
- Acorns – $8 commission rate per lead
Acorns is a micro-investing app that helps people save and invest for the future. Learn about the Acorns affiliate program on FlexOffers.
- Ally Invest – Up to $50
Ally Invest is a leading discount broker. Customers can buy stocks, ETFs, options, and more. Learn about the Ally Invest affiliate program on FlexOffers.
- BBVA Compass – $85
BBVA offers checking and savings accounts, credit cards, wealth management, and other financial services. Learn about the BBVA affiliate program on CJ Affiliate.
- CIT Bank – $100
CIT Bank is an online-only bank offering highly competitive savings products. Learn about the CIT Bank affiliate program on CJ Affiliate.
- Credit Karma – $3
Credit Karma offers free credit scores, reports, tools, and insights. Learn about the Credit Karma affiliate program on Impact.
- Digit – $10
Digit focuses on making financial health, saving, and reducing debt effortless for everyone. Learn about the Digit affiliate program on FlexOffers.
- E-file – $1.40
E-file offers consumer tax preparation and e-filing services at half the cost to consumers compared to big-name tax companies. Learn about the E-file affiliate program on CJ Affiliate.
- Experian – $4
Experian provides online consumer credit reports, credit scores, and credit monitoring. Learn about the Experian affiliate program on CJ Affiliate.
- LendingTree – Up to $70
LendingTree provides consumers with multiple lenders for their borrowing needs. Learn about the LendingTree affiliate program on CJ Affiliate.
- MyFICO – $5
MyFICO offers credit reports, scores, and tips to consumers. Learn about the MyFICO affiliate program on ShareASale.
- National Debt Relief – $27.50
National Debt Relief helps consumers get out of debt without loans and bankruptcy. Learn about the National Debt Relief affiliate program on ShareASale.
- Personal Capital – $100
Personal Capital is a robo-advisor offering many financial services and free tools for investors. Learn about the Personal Capital affiliate program on FlexOffers.
- Upgrade – $60
Upgrade consumers can access affordable personal loans with low, fixed rates that never change. Learn about the Upgrade affiliate program on FlexOffers.
- USAA – $25
USAA membership offers exclusive benefits, products, and discounts for U.S. military members and their members. Learn about the USAA affiliate program on CJ Affiliate.
Insurance Affiliate Programs
- Embrace Pet Insurance – $36 commission rate per lead
Embrace Pet Insurance offers pet health insurance for dogs and cats in the United States. Learn about the Embrace Pet Insurance affiliate program.
- Esurance – $10
Esurance sells auto, home, motorcycle, and renters insurance direct to consumers online and by phone. Learn about the Esurance affiliate program on CJ Affiliate.
- Hippo – $5
Hippo offers intuitive and proactive home insurance by taking a smarter, tech-driven approach. Learn about the Hippo affiliate program on ShareASale.
- Hiscox – $25
Hiscox offers professional service businesses a new way to buy small business insurance online. Learn about the Hiscox affiliate program.
- Liberty Mutual Insurance – Up to $10
Liberty Mutual Insurance helps people preserve and protect what they earn, build, own, and cherish. Learn about the Liberty Mutual affiliate program on CJ Affiliate.
- The Hartford – $11
Get business, home, and car insurance from The Hartford. Learn about The Hartford affiliate program on CJ Affiliate.
SMB Affiliate Programs
- FreshBooks – $5 commission rate per lead
FreshBooks provides small business accounting software. Users can send invoices, track time, manage receipts, file expenses, and accept credit cards. Learn about the FreshBooks affiliate program on ShareASale.
- Patriot Software – $20
Patriot Software makes accounting and payroll software for small businesses. Track your money and pay your employees with ease. Learn about the Patriot Software affiliate program on ShareASale.
- Paychex – $25
Paychex offers a variety of payroll and human resource products and services for businesses of all sizes. Learn about the Paychex affiliate program on CJ Affiliate.
- Pitney Bowes – $50
Pitney Bowes helps clients succeed by simplifying the complexities of commerce and enabling billions of transactions around the world. Learn about the Pitney Bowes affiliate program on CJ Affiliate.
- QuickBooks – $5
QuickBooks makes account software for individuals and businesses. Stay organized, get paid, and save time. Learn more about the QuickBooks affiliate program on CJ Affiliate.
- Salesmate – $0.25
Salesmate has everything you need to organize your sales process, build life-long customer relationships, and win more deals. Learn about the Salesmate affiliate program on ShareASale.
- Zenefits – $25
Zenefits offers a comprehensive and mobile HR experience to simplify human resources. Learn about the Zenefits affiliate program on Impact.
Dating Affiliate Programs
- Christian Mingle – $2 commission rate per lead
Christian Mingle is the leading Christian dating site for single men and women looking for a God-centered relationship. Learn about the Christian Mingle affiliate program.
- DatingDirect – £2.50
DatingDirect is a fun and friendly place to meet new people and explore relationships. Learn about the DatingDirect affiliate program.
- EliteSingles – $7
EliteSingles is an innovative matchmaking service designed for sophisticated and ambitious professionals of all ages. Learn about the EliteSingles affiliate program on CJ Affiliate.
- Jdate – $2
Jdate is the premier Jewish dating site and largest community for Jewish singles looking to make great connections with Jews near them. Learn about the Jdate affiliate program.
- Match – $2
Match redefines the way single men and single women meet, flirt, date, and fall in love through online dating. Learn about the Match affiliate program.
- SilverSingles – $7
SilverSingles is a dating platform exclusively for singles over 50. Meet the young at heart who share the same desires. Learn about the SilverSingles affiliate program on CJ Affiliate.
Travel Affiliate Programs
- AirHelp – €35+/- commission rate per lead
AirHelp helps travelers to get compensation for delayed/canceled flights and trip-related problems. Since 2013, it has helped over 13 million stranded air passengers get justice. Learn about the AirHelp affiliate program.
- Welcome Pickups – €5
- Momondo – Up to $0.76
Momondo is a travel search engine and comparison site for flights, hotels, and car rentals. It reaches travelers in 35 markets worldwide. Learn about the Momondo affiliate program.
Other Affiliate Programs
- Morning Brew – $3.50 commission rate per lead
Morning Brew is a free daily email that delivers news from Wall Street to Silicon Valley in bite-size chunks. Learn about the Morning Brew affiliate program on Impact.
- 1Password – $2
1Password helps simplify your online life by automatically filling, storing, securing passwords, personal data, and credit cards. Learn about the 1Password affiliate program on CJ Affiliate.
- Bigstockstock – $16
Bigstock offers images and videos for everyone including over 55 million stock photos, videos, and vectors. Learn about the Bigstock affiliate program on FlexOffers.
- CableMover – $6.50
SmartMove provides easy-to-use tools and resources to connect people with the best Internet, TV, and Smart Home technologies. Learn about the CableMover affiliate program on ShareASale.
- Canva – 50%
Canva is a graphic-design tool that helps people create images, logos, thumbnails, posters, and more. Learn about the Canva affiliate program.
- Cronometer – $0.10
Cronometer enables you to track your fitness, nutrition, and health data to live a better life. Learn about the Cronometer affiliate program on ShareASale.
- Direct Energy – $40
Direct Energy is one of the largest retail providers of electricity, natural gas, and home services in North America. Learn about the Direct Energy affiliate program on FlexOffers.
- DMCA – $0.25
DMCA provides website owners with a secure system to protect against content theft and copyright infringement. Learn about the DMCA affiliate program on ShareASale.
- Edmunds – $5
Edmunds.com empowers automotive consumers by providing unbiased information to make informed purchase and ownership decisions. Learn about the Edmunds affiliate program.
- Ginger – $0.20
Ginger makes sure everything you write is mistake-free. It corrects all types of grammatical mistakes including punctuation, sentence structure, and style. Learn about the Ginger affiliate program on ShareASale.
- Grammarly – $0.20
Grammarly offers grammar, punctuation, and spell-checking software to help students, writers, and professionals. Its software checks more than 250 grammar rules. Learn about the Grammarly affiliate program on ShareASale.
- Goodyear Tire – $6
Goodyear is one of the world’s leading tire companies. Learn about the Goodyear Tire affiliate program on CJ Affiliate.
- International Sports Sciences Association – $10
ISSA is a distance education institution and certifying agency for fitness education and professional development. Learn about the ISSA affiliate program on CJ Affiliate.
- Julep – $7
Julep sells nail, makeup, skincare, and body product and subscription boxes. Learn about the Julep affiliate program on ShareASale.
- Keeper – $10
Keeper is the leading password management solution for both businesses and consumers with millions of customers worldwide. Learn about the Keeper affiliate program.
- LeafFilter – $17
LeafFilter Gutter Protection seeks to provide the best gutter cover solution. Learn about the LeafFilter affiliate program.
- Minted – $1
Minted is an online marketplace of independent artists and designers. Learn about the Minted affiliate program on ShareASale.
- SpareRoom – Up to $4
SpareRoom helps people find flatmates and rooms to rent. Learn about the SpareRoom affiliate program.
- Survey Junkie – $1.25
Survey Junkie is one of the oldest, most trusted survey websites. Earn cash and rewards for completing surveys. Learn about the Survey Junkie affiliate program on ShareASale.
- TaskRabbit – $2
TaskRabbit is a task management network that makes life easier for people overwhelmed by their to-do lists. Learn about the TaskRabbit affiliate program on CJ Affiliate.
- Warby Parker – $0.50
Warby Parker is an online retailer of prescription glasses and sunglasses. Learn about the Warby Parker affiliate program on ShareASale.
- Wayfair Registry – $5
Wayfair Registry inspires couples to dream of everything home, from newlywed staples like fine china to furniture and more. Learn about the Wayfair affiliate program on CJ Affiliate.
- Zipcar – Up to $30
Zipcar is a car-sharing network with more than one million members and thousands of vehicles in North America. Learn about the Zipcar affiliate program.
- ZipRecruiter – Up to $100
ZipRecruiter is a leading online employment marketplace. Learn about the ZipRecruiter affiliate program on Impact.