Referral marketing is the method of promoting products or services to new customers through referrals. Referrers are often incentivized to promote a company’s product.
Many new startups are vying for customer mindshare in the financial technology (fintech) space. Many of these challenger banks and money transfer providers seek to supplant legacy banks and corporations that have been around for decades.
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Given the size and appeal of the financial industry, many creators and marketers want to profit from it. Many creators use YouTube and blogs to monetize their traffic and content. They might also self-publish personal finance books and online courses.