Netflix Affiliate Program and Alternatives

 

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Netflix continues to disrupt film, television, media, and entertainment industries. It has even made Hollywood heavyweights and billionaires like Steven Spielberg squeal. While it’s come into its own this decade, Netflix launched in 1998 as the world’s first online DVD rental store. Its unique business model destroyed the likes of Blockbuster, a former movie rental powerhouse, and many others. Moreover, its growing content library, original programming, and international expansion have expedited cord-cutting globally.

According to a Nielsen study, “cord-cutters in the US has grown by 48 percent over the past eight years. Apparently, 16 million homes no longer have traditional cable or satellite TV subscriptions, which means 14 percent of all households with TVs in the US exclusively watch over-the-air programming.” Over-the-air (OTA) is a synonym for wireless.

Media companies are gunning for Netflix. In an ongoing battle for people’s attention and money, Netflix has ushered in a wave of competitors, for example, Hulu and Amazon Prime Video. Also, companies and divisions such as Disney, HBO, CBS, and many others will or plan to offer streaming services.

Netflix stock continues to flourish. A one-dollar investment in the early 2000s would be worth thousands today for astronomical return on investment. Secondly, Netflix is a FANG company. FANG is an acronym for four high-performing technology stocks that includes Facebook, Amazon, Netflix, and Google (now Alphabet, Inc.). Since 2017, the FANG list has been expanded to include Apple (FAANG).

Netflix Affiliate Program

Netflix doesn’t have an affiliate program. It used to embrace affiliate marketing as a growth strategy, and it paid a generous commission per lead. Netflix has since phased out its program as it has grown through other means, including word-of-mouth and pay-per-click (PPC) advertising.

The termination of its affiliate program was terrible for publishers since conversion rates, commissions, and earnings per click were likely robust. Having said that, affiliates have many alternatives to Netflix. Affiliates in this space can also promote items from these categories:

  • Television
  • Movies
  • Music
  • Consumer electronics
  • Radio
  • Entertainment

Over-the-air, streaming video, and media merchants typically compensate publishers in two ways. Affiliates may generate one-time or recurring sales commissions for getting users to subscribe. Also, advertisers may pay per lead via free trial and account sign-ups.

Best Television & Media Affiliate Programs

Let’s review the best Netflix affiliate program alternatives. A company might not mention an affiliate program on its website but may have one. Merchants typically link to their affiliate programs in their website menus and footers, and some offer programs on multiple networks.

Amazon

Prime Video, also referred to as Amazon Prime Video, is an internet video-on-demand (VOD) service that is developed, owned, and operated by Amazon. Viewers enjoy exclusive Amazon Originals as well as popular movies and TV shows. Learn about the Amazon Prime Video affiliate program.

  • Cost per action (CPA): Pay per lead
  • Commission rate: $3
  • Cookie duration: 24 hours
  • Payout threshold: $10
  • Payment options: Bank account
  • Affiliate software/network: Amazon Associates
Apple TV+

Apple’s affiliate program provides a unique way for you to link to millions of songs and albums, as well as books, audiobooks, movies, and TV shows. Learn about the Apple affiliate program.

  • Cost per action (CPA): Pay per sale
  • Commission rate: 300%
  • Cookie duration: 30 days
  • Payout threshold: $30
  • Payment options: Bank account
  • Affiliate software/network: Partnerize
AMC Networks

AMC Networks owns and operates several of the most popular and award-winning brands in television and film including AMC, BBC America, IFC, SundanceTV, WE, and more. Learn about the AMC Networks affiliate program (to promote Shudder and SundanceNow subscriptions).

  • Cost per action (CPA): Pay per lead
  • Commission rate: $1
  • Cookie duration: 45 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate
AT&T TV

AT&T TV is a family of streaming multichannel television services offered in the United States by AT&T. Learn about the AT&T TV affiliate program.

  • Cost per action (CPA): Pay per sale
  • Commission rate: $50
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate
CBS All Access

CBS All Access is a video streaming subscription service owned and operated by CBS Interactive. It offers original content and more. Learn about the CBS All Access affiliate program.

  • Cost per action (CPA): Pay per sale
  • Commission rate: $9
  • Cookie duration: 10 days
  • Payout threshold: $10
  • Payment options: Bank account and PayPal
  • Affiliate software/network: Impact
CuriosityStream

CuriosityStream is the world’s first streaming service dedicated to curating and delivering the best documentaries from around the globe. Learn about the CuriosityStream affiliate program.

  • Cost per action (CPA): Pay per sale
  • Commission rate: Up to $40
  • Cookie duration: 45 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate
DAZN

DAZN (pronounced ”da zone”) is a live sports streaming service. Whether you watch live at home, on the go, or on-demand, DAZN lets you experience sport the way you always wanted. Learn about the Dazn affiliate program.

  • Cost per action (CPA): Pay per sale and lead
  • Commission rate: Up to $24
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: PayPal
  • Affiliate software/network: FlexOffers
Dish Network

Dish Network provides entertainment and technology to millions of customers with its satellite DISH TV and streaming Sling TV services. Learn about the Dish Network affiliate program.

  • Cost per action (CPA): Pay per sale
  • Commission rate: $100
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate
ESPN+

ESPN+ is a video streaming subscription service available in the United States. Subscribers can stream live sports, ESPN originals, exclusive studio programming, and more. Learn about the ESPN+ affiliate program.

  • Cost per action (CPA): Pay per sale
  • Commission rate: based on volumes
  • Cookie duration: 21 days
  • Payout threshold: $10
  • Payment options: Bank account and PayPal
  • Affiliate software/network: Impact
Hulu

Hulu subscribers enjoy the season’s hottest shows, hit movies, and original programming all in one place with unlimited streaming. Learn about the Hulu affiliate program.

  • Cost per action (CPA): Pay per sale and lead
  • Commission rate: Up to $9.60
  • Cookie duration: 14 days
  • Payout threshold: $50
  • Payment options: PayPal
  • Affiliate software/network: FlexOffers
FuboTV

FuboTV is an American internet television service that focuses primarily on live sports, including NFL, MLB, NBA, MLS, and international soccer games. Learn about the FuboTV affiliate program.

  • Cost per action (CPA): Pay per sale
  • Commission rate: Up to $35
  • Cookie duration: 30 days
  • Payout threshold: $10
  • Payment options: Bank account and PayPal
  • Affiliate software/network: Impact
Philo

Philo is an internet television company offering more than 40 channels of live and on-demand TV, as well as channel apps. Learn about the Philo affiliate program.

  • Cost per action (CPA): Pay per lead
  • Commission rate: $10
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate
Roku

Roku provides online media players to stream hundreds of hit movies, TV shows, and more. Learn about the Roku affiliate program.

  • Cost per action (CPA): Pay per sale
  • Commission rate: 5%
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: PayPal
  • Affiliate software/network: FlexOffers
Showtime

Showtime allows anyone with a high-speed internet connection in the U.S. to watch original series, hit movies, and more. Learn about the Showtime affiliate program.

  • Cost per action (CPA): Pay per sale
  • Commission rate: $7
  • Cookie duration: 10 days
  • Payout threshold: $10
  • Payment options: Bank account and PayPal
  • Affiliate software/network: Impact
Sling TV

Sling TV customers can stream ESPN, HGTV, AMC, and more than a dozen other stations. Sling International carries more than 180 channels in 15 languages. Learn about the Sling affiliate program.

  • Cost per action (CPA): Pay per sale and lead
  • Commission rate: Up to $20
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate
Starz

Starz is a global media and entertainment company that produces and distributes streaming content to audiences worldwide. Learn about the Starz affiliate program.

  • Cost per action (CPA): Pay per lead
  • Commission rate: $5
  • Cookie duration: 30 days
  • Payout threshold: $50
  • Payment options: Bank account
  • Affiliate software/network: CJ Affiliate
 

Chad Tennant

Chad is a digital marketer, consultant, and publisher. At Digital Fodder, he offers insights and strategies concerning online marketing, ecommerce, working online, YouTube, and more. At Partnercade, he helps companies grow their affiliate program revenues and partnerships. Connect or start a conversation with Chad on LinkedIn.

 
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