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Mailchimp launched in 2001 as an email marketing service and has since become an all-in-one marketing platform. It offers email marketing, CRM, landing pages, opt-in forms, social posting, file hosting, and ad capabilities. Furthermore, it provides transactional email through Mandrill, which is ideal for sending data-driven emails, including targeted e-commerce and personalized one-to-one messages.
By all accounts, Mailchimp is a successful SaaS company. It has millions of active customers and generates hundreds of millions in sales. A lot of growth has come from its freemium model, which enables users to access basic features, for example, the ability to maintain 2,000 contacts and send up to 10,000 emails monthly. Future developments will likely include more e-commerce tools after its acquisition of LemonStand, a former Shopify competitor.
For all that Mailchimp is, it has a spotty record regarding how it handles business relationships and current events. In the Mailchimp-Shopify spat, Mailchimp’s response was bizarre. They said, “We made this decision because Shopify released updated terms that would negatively impact our business and put our users at risk.” Mailchimp is not that much different than many companies that partner with Shopify. If Shopify’s partners were at risk, others alongside Mailchimp would bail, which isn’t happening. More likely, Mailchimp’s increasing foray into e-commerce led to them compromising its Shopify app. As Shopify states, “Over the past 18 months, Shopify has had growing concerns about Mailchimp’s app because of the poor merchant experience and their refusal to respect our Partner Program Agreement. Our terms require app partners to share all important data back to the merchant using Shopify’s API to help them run their businesses.”
Mailchimp is a follower, not a leader. How can you predict what controversial move Mailchimp will make next? Watch what the big players do. After Facebook, Google, and Twitter banned cryptocurrency-related ads, Mailchimp followed. Ironically, Facebook now has a cryptocurrency of its own. Mailchimp banned Alex Jones only after Apple, Spotify, Facebook, YouTube, Pinterest, and LinkedIn did. (Why Mailchimp felt the need to call out Jones in anyone’s guess.) In its latest move, the chimps have jumped on the misinformation bandwagon to ban anti-vaccination info. What’s more, it followed Facebook and Amazon. Consistently taking reactionary positions puts Mailchimp in a negative light and demonstrates a lack of leadership.
Mailchimp Affiliate Program
Affiliate marketing is a performance-based marketing activity. An affiliate promotes a product/service online and receives compensation for achieving a specific objective or action. A merchant or advertiser specifies the goal, which is usually a valid sale or lead. For example, a merchant will pay the affiliate a 30 percent sales commission or $3 per new account created.
That Mailchimp doesn’t have an affiliate marketing program is no big deal, and it loses out. Many top email marketing providers have programs, including Sendinblue, Constant Contact, MailerLite, and 10 to 20 others. Most of these company value publishers and the contributions they make to increase brand awareness and sales.
Let’s explore alternatives to Mailchimp for you to promote. Many of these programs are available on the top affiliate networks. Merchants typically link to their affiliate programs in their website menus and footers, and some offer programs on multiple networks.
Email Marketing Affiliate Programs
- ActiveCampaign – 30%
ActiveCampaign is an integrated email marketing and automated CRM platform. Learn about the ActiveCampaign affiliate program.
- AWeber – 30%
AWeber‘s email marketing services are used by small businesses, bloggers, and entrepreneurs. Learn about the AWeber affiliate program.
- Benchmark – 25%
Benchmark offers powerful and simple email marketing software. Learn about the Benchmark affiliate program.
- Campaign Monitor – $5
Campaign Monitor makes it radically easy to create, send, and measure the impact of your email marketing campaigns. Learn about the Campaign Monitor affiliate program on Commission Junction (CJ).
- Constant Contact – $105
Constant Contact enables individuals and business owners to create and share professional-looking emails in minutes. Constant Contact also pays $5 per lead. Learn about the Constant Contact affiliate program.
- ConvertKit – 30%
ConvertKit offers automation and email marketing tools to grow your blog and business. Learn about the ConvertKit affiliate program.
- EngageBay – 40%
EngageBay is a simple, affordable, all-in-one marketing automation platform built for small businesses and startups. Learn about the EngageBay affiliate program.
- GetResponse – 33%/$135
GetResponse enables users to send email newsletters, campaigns, online surveys, and follow-up autoresponders. Webinar, e-commerce, and CRM services are available too. Learn about the GetResponse affiliate program.
- HubSpot – Up to $1,000
HubSpot offers marketing, sales, customer service, and CRM software for small to medium-sized businesses. Also, it offers free business and marketing tools, training, and courses. Learn about the HubSpot affiliate program.
- MailerLite – 30%
MailerLite provides affordable email marketing software for bloggers, marketers, entrepreneurs, and small business owners. Learn about the MailerLite affiliate program.
- Mailigen – $2
Mailigen is a new generation of email marketing software. Learn about the Mailigen affiliate program.
- Moonmail – 25%
Create, design, and analyze your email marketing campaigns in minutes with Moonmail. Learn about the Moonmail affiliate program.
- Moosend – 30%
Moosend is an email marketing and automation tool that helps brands create and nurture client relationships. Learn about the Moosend affiliate program.
- Sendlane – 30%
Sendlane is an email marketing service built from the ground up by digital marketers for digital marketers. Learn about the Sendlane affiliate program.
- Sendinblue – €100
Sendinblue empowers businesses to build and grow relationships through digital marketing channels including email campaigns, transactional emails, and SMS messages. Sendinblue also pays €5 per lead. Learn about the SendinBlue affiliate program.