IKEA Affiliate Program & Best Alternatives in 2023

September 22, 2023

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IKEA is a Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, home accessories, and décor. It’s one of the largest furniture retailers globally.

IKEA has “a passion for life at home.” Its culture is built upon enthusiasm, togetherness, and efficiency. The company employs optimists who continually look for new and better ways to do things. Their vision is to create a better everyday life for their customers, suppliers, and employees.

IKEA focuses on offering “a wide range of well-designed, functional home furnishing products at low prices, that as many people as possible will be able to afford them.” Many locations have restaurants and food markets.

Company Profile

  • Founded by Ingvar Kamprad in 1943
  • CEO: Jesper Brodin
  • Headquarters: Delft, Netherlands
  • Employees: 80,000+ (LinkedIn)
  • Locations: 400+
  • Largest markets: Germany, the United States, France, the United Kingdom, and China. (Statista)

IKEA Affiliate Program

IKEA has two affiliate programs. One appears to be run in-house for the Spanish market, and the other is on  Tradedoubler for the German-speaking market. Here’s a snapshot.

  • Cost per action (CPA): Cost per sale
  • Commission type: Nonrecurring
  • Commission rate: 7%
  • Cookie duration: 30 days
  • Affiliate software/network: Tradedoubler

Note: These programs target Spanish and German markets only. IKEA doesn’t have affiliate programs for the United States, Canada, the United Kingdom, or any English-speaking market. Later, I’ll explore other furniture affiliate programs for North American publishers.

 

Program Benefits

IKEA offers a 30-day cookie. It meets the industry standard and lasts longer than many competitors, including eBay, Walmart, and Amazon.

Deep linking is available, and it’s how an affiliate creates a link to a specific page on the merchant’s site. Instead of using a standard homepage affiliate link, you can link to an article or product related to your content to increase relevance and conversion rates. Many e-commerce merchants allow deep linking due to the number of products available. Product feeds, banners, text links, and other promotional tools are available.

There’s a full-time affiliate marketing team. When a merchant has the staff to support publishers, it quickens processes and shows dedication.

IKEA is an established business with a powerful global brand. Millions of people love shopping there, and it’s a weekend activity. It’s been years since I visited an IKEA store, but I recall pleasant shopping experiences.

Program Drawbacks

IKEA has no affiliate signup page. A signup page gives visibility and supports a program by outlining pertinent details. IKEA misses the mark and constricts the program’s growth by not having one. Case in point, I spent 30 minutes trying to determine if IKEA had a program or not.

The commission rate is low. A 7% payout is not exciting and subpar compared with other furniture affiliate programs. For instance, affiliates must sell €10,000 to make €700. Although affordable pricing is excellent for customers, it’s terrible for earnings.

IKEA can’t stay out of the news. Despite its positive corporate image and global fan club, lawsuits and bad press have plagued IKEA recently, including child deaths, suspect timber suppliers, and horsemeat in meatballs. Negative press inhibits sales and affiliate commissions.

Start Earning

Can you make $1,000 a month as an IKEA affiliate? Although IKEA is a top retailer, it’s unlikely that you will make that amount or a significant income. A low commission rate will hamper your earnings. Secondly, Germany’s population is a quarter of America’s, yielding fewer buyers and sales opportunities.

Where should IKEA rank in your marketing activities? It should be a low priority. IKEA’s e-commerce operations are inefficient and need improving, which doesn’t support favorable affiliate marketing results.

 

Best Furniture Affiliate Programs

IKEA doesn’t have an affiliate program for the United States or other major English-speaking markets, but affiliates have many robust alternatives. Various furniture affiliate programs exist on ShareASale, Impact, CJ Affiliate, and FlexOffers. Amazon sells IKEA products, and Walmart, Target, eBay, and Etsy also sell furniture and have affiliate programs.

A common thread among furniture merchants is commission rates in the single digits. However, these companies sell high-ticket items for high average order values (AOVs) and commission payments. For example, a $1,000 sale at a 6% commission rate yields a $60 payment. Let’s review alternatives to IKEA for your audience.

Apt2B

Apt2B is an online retailer of stylish and affordable furniture and home décor for the modern, urban lifestyle. Learn more and join the Apt2B affiliate program.

  • Commission rate: 2%
  • Cookie duration: 45 days
  • Affiliate software/network: Impact

Ashley Furniture

Ashley Homestore is passionate about being the most affordable furniture for consumers’ homes. It designs and delivers stylish furnishings for every size, space, and taste. Learn more and join the Ashley Homestore affiliate program.

  • Commission rate: 5%
  • Cookie duration: 30 days
  • Affiliate software/network: FlexOffers

Bed Bath and Beyond

Bed Bath and Beyond (formerly Overstock) sells a broad range of products, including furniture, home décor, bedding, bath, housewares, jewelry, watches, apparel, and more at clearance and discount prices. Learn more and join the Bed Bath and Beyond affiliate program.

  • Commission rate: Up to 10%
  • Cookie duration: 14 days
  • Affiliate software/network: CJ Affiliate

Branch

Branch sells premium office furniture directly to consumers to save them time and money. Learn more and join the Branch Furniture affiliate program.

  • Commission rate: 5%
  • Cookie duration: 45 days
  • Affiliate software/network: ShareASale and CJ Affiliate

CB2

CB2 is a brand of modern furniture and home décor products owned by Crate & Barrel. It sells various products, including sofas, chairs, tables, desks, beds, dressers, lighting fixtures, rugs, and accessories. FlexOffers, VigLink Sorvn, and Skimlinks run CB2 affiliate programs.

  • Commission rate: 1% to 2%
  • Cookie duration: 7 days
  • Affiliate software/network: FlexOffers, Sorvn, and Skimlinks

Frontgate

Frontgate offers a broad range of functional, high-quality products for the home and garden. Learn more and join the Frontgate affiliate program.

  • Commission rate: 5%
  • Cookie duration: 30 days
  • Affiliate software/network: CJ Affiliate

 

KitchenAid

KitchenAid is a dependable and quality household name for countertop appliances and kitchenware, from mixers to cookware and from coffee makers to blenders. Learn more and join the KitchenAid affiliate program.

  • Commission rate: 5%
  • Cookie duration: 7 days
  • Affiliate software/network: CJ Affiliate

Raymour & Flanigan

Raymour & Flanigan offers the ultimate furniture shopping experience and products for every space in a home. Learn more and join the Raymour & Flanigan affiliate program.

  • Commission rate: 5%
  • Cookie duration: 30 days
  • Affiliate software/network: Impact

Slumberland Furniture

Slumberland Furniture is a family-owned company with strong roots in the community and a long history of giving to those in need. Learn more and join the Slumberland Furniture affiliate program.

  • Commission rate: Up to 8%
  • Cookie duration: 30 days
  • Affiliate software/network: CJ Affiliate

Smart Furniture

Smart Furniture is a leading online retailer specializing in residential and office furniture. It offers 180+ brands, including Herman Miller, Steelcase, Stressless, Knoll, Gus, Vitra, Blue Dot, and BDI. Learn more and join the Smart Furniture affiliate program.

  • Commission rate: 5%
  • Cookie duration: 45 days
  • Affiliate software/network: ShareASale

Staples

Staples sells office supplies and furniture, including paper, pens, pencils, markers, folders, binders, printers, computers, and other electronic devices. Learn more and join the Staples affiliate program.

  • Commission rate: Up to 5%
  • Cookie duration: One day
  • Affiliate software/network: CJ Affiliate

Urban Outfitters

Urban Outfitters fosters a culture of creativity through its curated assortment of female, male, and home products. Learn more and join the Urban Outfitters affiliate program.

  • Commission rate: 2%
  • Cookie duration: One day
  • Affiliate software/network: Rakuten Advertising

Wayfair Professional

Wayfair Professional provides access to millions of products from thousands of suppliers, including furniture, lighting, appliances, home decor, and more. Learn more and join the Wayfair Professional affiliate program.

  • Commission rate: 5%
  • Cookie duration: 14 days
  • Affiliate software/network: CJ Affiliate
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