Ikea Affiliate Program and Alternatives

 

Last updated on July 14, 2021

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Ikea is a Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, home accessories, and décor. It’s one of the largest furniture retailers globally.

Ikea has “a passion for life at home.” Its culture is built upon enthusiasm, togetherness, and efficiency. The company employs optimists who are continually looking for new and better ways to do things. Their vision is to create a better everyday life for their customers, suppliers, and employees.

Ikea focuses on offering “a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them.” Many locations have restaurants and food markets.

  • Founded by Ingvar Kamprad in 1943
  • CEO: Jesper Brodin
  • Headquarters: Delft, Netherlands
  • Employees: 80,000+ (LinkedIn)
  • Locations: 400+
  • Largest markets: Germany, United States, France, United Kingdom, and China. (Statista)

Ikea Affiliate Program

Ikea has an affiliate program. It’s on the Tradedoubler affiliate network. Let’s review the benefits, drawbacks, commission rate, cookie duration, and program details. Here’s a snapshot.

  • Cost per action (CPA): Cost per sale
  • Commission type: Nonrecurring
  • Commission rate: 7%
  • Cookie duration: 30 days
  • Affiliate software/network: Tradedoubler

Note: This program targets the German market only. Ikea doesn’t have an affiliate program for other countries, including the United States, Canada, or the United Kingdom. Later, I’ll explore furniture affiliate program alternatives for North American publishers.

Program Benefits

Ikea offers a 30-day cookie. It meets the industry standard and provides a longer duration than many of its competitors, including eBay, Walmart, and Amazon.

Deep linking is available, and it’s how an affiliate creates a link to a specific page on the merchant’s site. Instead of using a standard homepage affiliate link, you can link to an article or product related to your content to increase relevance and conversion rates. Many ecommerce merchants allow deep linking due to the number of products available. Product feeds, banners, text links, and other promotional tools are also available.

There’s a full-time affiliate marketing team. When a merchant has the staff to support publishers, it quickens processes and shows dedication.

Ikea is an established business with a powerful global brand. Millions of people love shopping there, and it’s a weekend activity in itself. It’s been years since I visited an Ikea store, but I recall pleasant shopping experiences.

Program Drawbacks

Ikea has no affiliate signup page. A signup page gives visibility and supports a program by outlining pertinent details. By not having one, Ikea misses the mark and constricts the program’s growth. Case in point, I spent 30 minutes trying to determine if Ikea had a program or not.

The commission rate is low. A 7 percent payout is not exciting and subpar compared with other furniture affiliate programs. For instance, affiliates must sell €10,000 to make €700. Although affordable pricing is excellent for customers, it’s terrible for earnings.

Ikea can’t stay out of the news. Despite its positive corporate image and global fan club, lawsuits and bad press have plagued Ikea in recent years, including child deaths, suspect timber suppliers, and horsemeat in meatballs. Negative press inhibits sales and affiliate commissions.

Making Money

Can you make $1,000 a month as an Ikea affiliate? Although Ikea is a top retailer, it’s unlikely that you will make that amount or a significant income. A low commission rate will hamper your earnings. Secondly, Germany’s population is a quarter of America’s, yielding fewer buyers and sales opportunities.

Where should Ikea rank in your marketing activities? It should be a low priority. Ikea’s ecommerce operations are inefficient and need improving, which doesn’t support favorable affiliate marketing results.

 

Best Furniture Affiliate Programs

Ikea doesn’t have an affiliate program for the United States and other major markets, but affiliates have many robust alternatives. You’ll find the best furniture affiliate programs on ShareASale, Impact, CJ Affiliate, and FlexOffers. Amazon, Walmart, Target, eBay, and Etsy sell furniture and have affiliate programs as well.

A common thread among furniture merchants is commission rates in the single digits. However, these companies sell high-ticket items for high average order values (AOVs) and commission payments. For example, a $1,000 sale at a 6 percent commission rate yields a $60 payment. Let’s review alternatives to Ikea for your audience.

1. Apt2B

Apt2B is an online retailer of stylish and affordable furniture and home décor for the modern, urban lifestyle. Learn more and join the Apt2B affiliate program.

  • Commission rate: 4%
  • Cookie duration: 45 days
  • Affiliate software/network: CJ Affiliate

2. Ashley Furniture

Ashley Homestore is passionate about being the most affordable furniture for consumers’ homes. It designs and delivers stylish furnishings for every size, space, and taste. Learn more and join the Ashley Homestore affiliate program.

  • Commission rate: 5%
  • Cookie duration: 30 days
  • Affiliate software/network: FlexOffers

3. Branch

Branch sells premium office furniture direct-to-consumers to save them time and money. Learn more and join the Branch Furniture affiliate program.

  • Commission rate: 5%
  • Cookie duration: 45 days
  • Affiliate software/network: ShareASale

4. Frontgate

Frontgate offers a broad range of functional, high-quality products for the home and garden. Learn more and join the Frontgate affiliate program.

  • Commission rate: 5%
  • Cookie duration: 30 days
  • Affiliate software/network: CJ Affiliate

 

5. Industry West

Industry West curates modern, artisan-crafted furniture and décor, with an emphasis on high-design. Learn more and join the Industry West affiliate program.

  • Commission rate: 6%
  • Cookie duration: 30 days
  • Affiliate software/network: Impact

6. KitchenAid

From mixers to cookware and coffee makers to toasters, KitchenAid is a dependable and quality household name for countertop appliances and kitchenware. Learn more and join the KitchenAid affiliate program.

  • Commission rate: 5%
  • Cookie duration: 7 days
  • Affiliate software/network: CJ Affiliate

7. Overstock

Overstock sells a broad range of products, including furniture, home décor, bedding, bath, housewares, jewelry, watches, apparel, and more at clearance and discount prices. Learn more and join the Overstock affiliate program.

  • Commission rate: Up to 10%
  • Cookie duration: 14 days
  • Affiliate software/network: CJ Affiliate

8. Raymour & Flanigan

Raymour & Flanigan offers the ultimate furniture shopping experience and products for every space in a home. Learn more and join the Raymour & Flanigan affiliate program.

  • Commission rate: 5%
  • Cookie duration: 30 days
  • Affiliate software/network: Impact

9. Slumberland Furniture

Slumberland Furniture is a family-owned company with strong roots in the community and a long history of giving to those in need. Learn more and join the Slumberland Furniture affiliate program.

  • Commission rate: 8%
  • Cookie duration: 30 days
  • Affiliate software/network: CJ Affiliate

10. Smart Furniture

Smart Furniture is a leading online furniture retailer, specializing in both residential and office furniture. It offers 180+ brands, including Herman Miller, Steelcase, Stressless, Knoll, Gus, Vitra, Blue Dot, and BDI. Learn more and join the Smart Furniture affiliate program.

  • Commission rate: 5%
  • Cookie duration: 45 days
  • Affiliate software/network: ShareASale

11. Urban Outfitters

Urban Outfitters fosters a culture of creativity through its curated assortment of female, male, and home products. Learn more and join the Urban Outfitters affiliate program.

  • Commission rate: 2%
  • Cookie duration: One day
  • Affiliate software/network: Rakuten Advertising
 

Chad Tennant

Chad is a digital marketer, consultant, and publisher. At Digital Fodder, he offers insights and strategies concerning online marketing, ecommerce, working online, YouTube, and more. At Partnercade, he helps companies grow their affiliate program revenues and partnerships. Connect or start a conversation with Chad on LinkedIn.

 
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