Disclosure: This page contains affiliate links. If you click through and purchase an item, I may earn a commission. See my terms of service for details.
HubSpot develops marketing, sales, customer service, and CRM software for businesses of all sizes. Its marketing product includes software and tools for website development, content management, video hosting, lead generation, landing pages, email marketing, social media, SEO, advertising, and on-site engagement. Its sales product includes tools for automation, predictive lead scoring, prospect tracking, meeting scheduling, pipeline and document management. The customer service product includes ticketing, knowledge base, feedback, conversational bots, live chat, canned snippets, and service level agreement applications. Lastly, HubSpot’s free CRM software enables you to organize, track, and nurture your relationships with leads and customers. All products feature robust analytics and reporting.
HubSpot promotes inbound marketing strategies, which are methods to attract leads and customers through company-created content, for example, blogging. It publishes an annual report, State of Inbound, that covers inbound marketing, sales strategy, and operations. The report is one of many insightful resources that HubSpot offers for free. It also has free guides, ebooks, blogs, webinars, and case studies. The HubSpot Academy features online courses, lessons, and certifications on various topics such as inbound marketing and sales, online marketing, SEO, graphic design, business writing, and sales management training. Free tools and generators include a website grader, marketing plan, invoice, and buyer persona templates.
- Founded by Brian Halligan and Dharmesh Shah in 2006
- Headquarters: Cambridge, Massachusetts, USA
- HubSpot’s website is available in six languages
- 48,000+ customers in more than 100 countries
- The “Inbound” business event attracts 20,000+ people annually
- Pricing ranges from free to $3,600 monthly
HubSpot Affiliate Program
HubSpot’s affiliate program is hosted on a private network. Let’s review the pros and cons of the program.
HubSpot is an established player in the marketing and sales SaaS marketplace. Its inbound marketing approach and insightful content help it to stand out in a crowded market. Affiliates can be confident that they’re sending traffic to a reputable, market leader with many big-name clients, fans, and advocates, for example, Shopify and Leadpages use HubSpot.
The affiliate landing page is excellent. HubSpot highlights pertinent details on its affiliate program/signup page. The application process consists of standard questions, and HubSpot will review and approve or decline your application within days.
Affiliates can earn hundreds to thousands. Publishers can make $250 to $1,000 per sale depending on the product. That qualifies HubSpot for my high paying affiliate programs list. HubSpot’s affiliate commission structure:
- Starter/basic plan: $250
- Professional/CMS plan: $500
- Enterprise plan: $1,000
The payout threshold is one sale. Technically the minimum payout is $50. However, its minimum commission is $250, so you’ll automatically qualify for each payout.
Affiliates get ample time to convert. One of my biggest complaints with some programs is their referral periods/cookie windows are too short. HubSpot has a generous 90-day cookie window that is three times the industry standard of 30 days.
There are many items to promote. You can market all four software products. Additionally, you can link to free courses, training lessons, blog posts, resources, and tools. Links to these items are available in the affiliate portal on the Share Links tab. Secondly, HubSpot offers a wide range of creative assets and banners.
HubSpot prepares publishers for success. It has an overview/lesson page, onboarding videos, and a starter kit for new affiliates. It walks you through ways to promote HubSpot products and how to navigate the affiliate portal.
The program has an affiliate marketing manager. I like to see that a merchant/advertiser has assigned someone to support publishers. I’ve contacted the affiliate manager a couple of times, and my questions were resolved quickly. Furthermore, the team welcomes feedback and ideas to improve the program.
Commission rates range from low to high. Suppose you convert a sale for the Professional Growth Suite plan. HubSpot will charge the customer $1,200 monthly and bill annually for a total of $14,400. You’ll receive a commission of $500 or roughly 3.5 percent of the sale ($500/$14,400). Now, suppose you sell the Sales Hub Starter plan. The customer will pay $50 a month, and you’ll receive $250 or roughly 42% of the sale ($250/$600). Separately, it would be beneficial if this was a recurring commission program, which is common among marketing SaaS companies.
Deep linking isn’t available. Deep linking is the practice by which an affiliate creates a link to a specific page on the merchant’s site. For example, instead of using a generic homepage affiliate link, I deep link to an article that relates to my post. Affiliates cannot create unique links but are given many premade options.
HubSpot uses a dreadful affiliate tracking solution. Ambassador is arguably one of the worst affiliate tracking applications on the market (and it always has been). Its software is dated, inconsistent, and features an awful dashboard/UI. Furthermore, customer support and follow up are nonexistent. I no longer support programs that use Ambassador because I have zero confidence in the company’s leadership, software tracking, and platform. I’m amazed that a company of HubSpot’s stature would choose Ambassador to host its program.
The program has a few limitations including:
- HubSpot doesn’t track commissions that start or end on any other domain other than .com
- To receive a commission, the customer cannot be in an active sales process at the time of clicking on your affiliate link (makes sense).
- The customer needs to be an active customer for 60 days, plus the number of days at the end of that month. For example, a customer who makes a purchase on March 15th must still be a customer on May 31st.
- It doesn’t pay commissions on HubSpot for Startups or HubSpot for Entrepreneurs plans since they’re heavily discounted.
HubSpot is doing well for itself. It has an excellent brand, top-rated products, and many customer success stories. The stock (NYSE: HUBS) is performing well and continues to trend upwards. Its adherence to inbound marketing as a company growth strategy is proven and resonates with thousands of individuals and business owners.
HubSpot’s affiliate program gets a satisfactory grade. The commission structure is promising, and the conversion period is favorable. Publishers get an arsenal of products and links to promote including free CRM software, marketing tools, and educational resources. On the flip side, the affiliate tracking software is terrible and deep linking isn’t available, which are deal breakers for me.