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HubSpot develops marketing, sales, customer service, and CRM software for businesses of all sizes. The marketing product includes software and tools for website development, content management, video hosting, lead generation, landing pages, email marketing, social media, SEO, advertising, and on-site engagement. The sales product includes tools for automation, predictive lead scoring, prospect tracking, meeting scheduling, pipeline and document management. The customer service product includes ticketing, knowledge base, feedback, conversational bots, live chat, canned snippets, and service level agreement applications. Lastly, HubSpot’s free CRM software enables you to organize, track, and nurture your relationships with leads and customers. All products feature robust analytics and reporting.
HubSpot promotes inbound marketing strategies, which are methods to attract leads and customers through company-created content, for example, blogging. They publish an annual report, State of Inbound, that covers inbound marketing, sales strategy, and operations. The report is one of many insightful resources that HubSpot offers for free. They also have free guides, ebooks, blogs, webinars, and case studies. The HubSpot Academy features online courses, lessons, and certifications on various topics such as inbound marketing and sales, online marketing, SEO, graphic design, business writing, and sales management training. Free tools and generators include a website grader, marketing plan, invoice, and buyer persona templates.
- Founded by Brian Halligan and Dharmesh Shah in 2006
- Headquarters: Cambridge, Massachusetts, USA
- HubSpot’s website is available in six languages
- 48,000+ customers in more than 100 countries
- The “Inbound” business event attracts 20,000+ people annually
- 150+ HubSpot user groups
- Pricing ranges from free to $3,600 monthly
HubSpot Affiliate Program
HubSpot embraces alliances and welcomes partnerships with sales, agency, integration, and startup professionals. Their affiliate program rounds out their partnership opportunities. Let’s review the pros and cons of the program.
HubSpot is an established player in the marketing and sales SaaS marketplace. Their inbound marketing approach and insightful content help them to stand out in a crowded market. Affiliates can be confident that they’re sending traffic to a reputable, market leader with many big-name clients, fans, and advocates, for example, Leadpages and Shopify use HubSpot.
The affiliate landing page is excellent. HubSpot highlights pertinent details on their affiliate program/signup page. The application process consists of standard questions, and HubSpot will review and approve or decline your application within days.
Affiliates can earn hundreds to thousands. Publishers can make $250 to $1,000 per sale depending on the product. That qualifies HubSpot for my high paying affiliate programs list. HubSpot’s affiliate commission structure:
- Starter/basic plan: $250
- Professional/CMS plan: $500
- Enterprise plan: $1,000
Affiliates get ample time to convert. One of my biggest complaints with some programs is their referral periods/cookie windows are too short. HubSpot has a generous 90-day cookie window that is three times the industry standard of 30 days.
There are many items to promote. You can market all four software products. Additionally, you can link to free courses, training lessons, blog posts, resources, and tools. Links to these items are available in the affiliate portal on the Share Links tab. Secondly, HubSpot offers a wide range of creative assets and banners.
The affiliate portal is user-friendly. HubSpot uses affiliate tracking software from Ambassador. Ambassador is a popular solution that is also used by Instapage, Ecwid, and Strikingly. Although you can’t create custom reports, activity data and stats are available, for instance, clicks, referrals, and commissions for the past 30 days.
HubSpot prepares publishers for success. They have an overview/lesson page, onboarding videos, and a starter kit for new affiliates. They walk you through ways to promote their products and how to navigate the affiliate portal.
Affiliate support is quick, efficient, and friendly. I’ve contacted the affiliate manager a couple of times, and my questions were resolved quickly. Furthermore, they welcome feedback and ideas to improve the program.
Commission rates range from low to high. Suppose you convert a sale for the Professional Growth Suite plan. HubSpot will charge the customer $1,200 monthly and bill annually for a total of $14,400. You’ll receive a commission of $500 or roughly 3.5 percent of the sale ($500/$14,400). Now, suppose you sell the Sales Hub Starter plan. The customer will pay $50 a month, and you’ll receive $250 or roughly 42% of the sale ($250/$600). Separately, it would be beneficial if this was a recurring commission program, which is common among marketing SaaS companies.
Deep linking is not available. Deep linking is the practice by which an affiliate creates a link to a specific page on the merchant’s site. For example, instead of using a generic homepage affiliate link, I deep link to an article that relates to my post. HubSpot provides many pre-generated page-specific links, but it would be beneficial to have the ability to create my own. For example, I might want to deep link to a case study.
Marketing/Sales SaaS Affiliate Programs
If HubSpot’s program isn’t to your liking or your application gets declined, you can capitalize on the burgeoning marketing/sales software market through other programs. Merchants typically list their affiliate programs in menus found at the top or bottom of pages.
Marketing/sales SaaS companies typically have partnership programs for consultants, agencies, and developers but not affiliates, for example, Infusionsoft, Marketo, and Zoho don’t have affiliate programs. However, Freshworks and Ontraport are in HubSpot’s orbit and do offer affiliate programs. Many companies that compete indirectly with HubSpot have affiliate programs, for example:
- Leadpages, landing page software
- WordPress, website and CMS software
- Pipedrive, CRM/sales software
- Hootsuite, social media and ad management software
- Acuity, online appointment scheduling software
- MailerLite, Constant Contact, GetResponse, Benchmark, and many others for email marketing
HubSpot is doing very well for itself. They have an excellent brand, top-rated products, and many customer success stories. Their stock (NYSE: HUBS) is performing well and continues to trend upwards. Their adherence to inbound marketing as a company growth strategy is proven and resonates with thousands of individuals and business owners.
HubSpot’s affiliate program is outstanding. The commission structure is promising, and the conversion period is favorable. Publishers get an arsenal of products and links to promote including free CRM software, marketing tools, and educational resources.