HubSpot Affiliate Program: Overview, Commission Rate, Pros, and Cons

Disclosure: This page contains affiliate links. If you click through and purchase an item, I may earn a commission. See my terms of service for details.

 

HubSpot develops marketing, sales, customer service, and CRM software for businesses of all sizes. Its marketing product includes software and tools for website development, content management, video hosting, lead generation, landing pages, email marketing, social media, SEO, advertising, and on-site engagement. Its sales product includes tools for automation, predictive lead scoring, prospect tracking, meeting scheduling, pipeline and document management. The customer service product includes ticketing, knowledge base, feedback, conversational bots, live chat, canned snippets, and service level agreement applications. Lastly, HubSpot’s free CRM software enables you to organize, track, and nurture your relationships with leads and customers. All products feature robust analytics and reporting.

HubSpot promotes inbound marketing strategies, which are methods to attract leads and customers through company-created content, for example, blogs. It publishes an annual report, State of Inbound, that covers inbound marketing, sales strategy, and operations. The report is one of many insightful resources that HubSpot offers for free. It also has free guides, ebooks, blogs, webinars, and case studies. The HubSpot Academy features online courses, lessons, and certifications on various topics such as inbound marketing and sales, online marketing, SEO, graphic design, business writing, and sales management training. Free tools and generators include a website grader, marketing plan, invoice, and buyer persona templates.

HubSpot Logo

  • Founded by Brian Halligan and Dharmesh Shah in 2006
  • Headquarters: Cambridge, Massachusetts, USA
  • Its website is available in six languages
  • 60,000+ customers in more than 100 countries
  • The “Inbound” business event attracts 20,000+ people annually
  • Pricing ranges from free to $3,600 monthly
HubSpot Affiliate Program

The HubSpot affiliate program is hosted on a private network, and anyone can join it. Let’s review the pros, cons, commission rate, cookie length, payout threshold, and other pertinent details.

Program Benefits

HubSpot is an established player in the marketing and sales SaaS marketplace. Its inbound marketing approach and insightful content help it to stand out in a crowded market. Affiliates can be confident that they’re sending traffic to a reputable, market leader with many big-name clients, fans, and advocates, for example, Shopify and Leadpages use HubSpot.

The affiliate landing page is excellent. HubSpot highlights pertinent details on its affiliate program/signup page. The application process consists of a few questions, and they will review and approve or decline your application within days.

Affiliates can earn hundreds to thousands. Publishers can make $250 to $1,000 per sale depending on the product. HubSpot’s affiliate commission structure:

  • Starter/basic plan: $250
  • Professional/CMS plan: $500
  • Enterprise plan: $1,000

The payout threshold is one sale. Technically the minimum payout is $50. However, its minimum commission is $250, so you’ll automatically qualify for each payout.

Affiliates get ample time to convert. One of my biggest complaints with some programs is their referral periods/cookie windows are too short. HubSpot has a generous 90-day cookie window that is three times the industry standard of 30 days.

HubSpot Affiliate Banner ExampleThere are many items to promote. You can market all four software products. Additionally, you can link to free courses, training lessons, blog posts, resources, and tools. Links to these items are available in the affiliate portal on the Share Links tab. Secondly, HubSpot offers a wide range of creative assets and banners.

HubSpot prepares publishers for success. It has an overview/lesson page, onboarding videos, and a starter kit for new affiliates. It walks you through ways to promote its products and how to navigate the affiliate portal.

There’s an affiliate marketing manager. I like to see that a merchant/advertiser has assigned someone to support publishers. In some programs that I participate in, it’s difficult to reach the affiliate manager or get a response promptly. I’ve contacted the affiliate manager a couple of times, and my questions were resolved quickly. Furthermore, its team welcomes feedback and ideas to improve their program.

Program Drawbacks

Commission rates range from low to high. Suppose you convert a sale for the Professional Growth Suite plan. HubSpot will charge the customer $1,200 monthly and bill annually for a total of $14,400. You’ll receive a commission of $500 or roughly 3.5 percent of the sale ($500/$14,400). Now, suppose you sell the Sales Hub Starter plan. The customer will pay $50 a month, and you’ll receive $250 or 500 percent of the sale. Separately, it would be beneficial if it paid recurring commissions, which is common among marketing SaaS companies.

Deep linking isn’t available. Deep linking is the practice by which an affiliate creates a link to a specific page on the merchant’s site. For example, instead of using a generic homepage affiliate link, I deep link to an article that relates to my post. Affiliates cannot create unique links but are given many premade options.

HubSpot uses a subpar affiliate tracking solution. Ambassador is a lower-tier affiliate software application. Its software is dated, inconsistent, and features an unfriendly user interface. Furthermore, customer support and follow up are nonexistent.

The program has a few limitations including:

  1. HubSpot doesn’t track commissions that start or end on any other domain other than .com
  2. To receive a commission, the customer cannot be in an active sales process at the time of clicking on your affiliate link (makes sense).
  3. The customer needs to be an active customer for 60 days, plus the number of days at the end of that month. For example, a customer who makes a purchase on March 15th must still be a customer on May 31st.
  4. It doesn’t pay commissions on HubSpot for Startups or HubSpot for Entrepreneurs plans since they’re heavily discounted.

 

Making Money

Can you make $1,000 a month with HubSpot? You can and more. HubSpot is doing well for itself. It has an excellent brand, top-rated products, and many customer success stories. The stock (NYSE: HUBS) is performing well and continues to trend upwards. Its affiliate commission structure is promising, and the conversion period is favorable. Publishers get an arsenal of products and links to promote including free CRM software, marketing tools, and educational resources.

Where should HubSpot rank in your marketing activities? It should be a mid to high priority. If you target the B2B and SME markets, HubSpot is an excellent software company to promote.

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Chad Tennant

Chad is an online marketer, content creator, and advisor. His primary goals are to help businesses and individuals achieve growth and financial success. Learn more at digitalfodder.com/about

 
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