HubSpot Affiliate Program Review

 

Last updated on March 12, 2021

Disclosure: This page contains affiliate links. If you click through and purchase an item, we may earn a commission. See our terms of service for details.

 

HubSpot develops marketing, sales, customer service, CMS, and CRM software for businesses of all sizes. Its marketing product includes software and tools for website development, content management, video hosting, lead generation, landing pages, email marketing, social media, SEO, advertising, and on-site engagement. Its sales product includes tools for automation, predictive lead scoring, prospect tracking, appointment scheduling, and pipeline and document management. Lastly, HubSpot’s free CRM software enables you to organize, track, and nurture your relationships with leads and customers. All products feature robust analytics and reporting.

HubSpot promotes inbound marketing strategies, which are methods to attract leads and customers through company-created content, for example, blogs and YouTube videos. It publishes an annual report called the State of Inbound, which covers inbound marketing, sales strategy, and operations. The report is one of many insightful resources that HubSpot offers for free.

The HubSpot Academy features online courses, lessons, and certifications on various topics, such as inbound marketing and sales, online marketing, SEO, graphic design, business writing, and sales management training. Free tools and generators include a website grader, marketing plan, invoice, and buyer persona templates.

Company Profile

  • Founded by Brian Halligan and Dharmesh Shah in 2006
  • CEO: Brian Halligan
  • Headquarters: Cambridge, Massachusetts, USA
  • Stock ticker: HUBS
  • The website is available in six languages
  • 95,000+ customers in more than 120 countries
  • The “Inbound” business event attracts 25,000+ people annually
  • Pricing ranges from free to $3,600 monthly

HubSpot Affiliate Program

HubSpot has an affiliate program. It’s hosted with Ambassador affiliate marketing software. Let’s review the benefits, drawbacks, commission rate, cookie duration, and program details. Here’s a snapshot.

  • Cost per action (CPA): Cost per sale
  • Commission rate: Up to $1,000
  • Commission type: Single payment, nonrecurring
  • Cookie duration: 90 days
  • Payout threshold: One sale
  • Payment options: PayPal
  • Affiliate software/network: Ambassador

 

Program Benefits

The affiliate landing page is excellent. An affiliate landing page is supposed to be informative, and HubSpot hits the mark. It highlights critical details on its affiliate signup page, and the application process consists of a few questions.

Publishers can make $250 to $1,000 per sale, depending on the product. HubSpot’s affiliate commission structure is as follows:

  • Starter/basic plan: $250
  • Professional/CMS plan: $500
  • Enterprise plan: $1,000

The payout threshold is one sale. Technically the minimum payout is $50. However, HubSpot’s minimum commission is $250, so a sale would automatically qualify you for each payout.

Affiliates get ample time to convert traffic. One of my biggest complaints with some programs is their referral periods/cookie windows are too short. HubSpot has a generous 90-day cookie duration, which is three times the industry standard of 30 days.

There are multiple items to promote, and you can earn on all five software products. Additionally, you can link to free courses, training lessons, blog posts, resources, and tools. Links to these items are available in the affiliate portal. Secondly, HubSpot offers a wide range of creative assets and banners.

HubSpot prepares publishers for success. It has an overview/lesson page, onboarding videos, and a starter kit for new affiliates. You’ll learn how to promote its products and use the affiliate portal.

There’s a full-time affiliate marketing manager. When a merchant has the staff to support publishers, it quickens processes and shows commitment. I’ve contacted the affiliate manager a couple of times, and follow up was quick. Furthermore, the team welcomes feedback and ideas to improve the program.

HubSpot is an established player in the marketing and sales SaaS marketplace. Its inbound marketing approach and insightful content help it to stand out in a crowded market. Affiliates can be confident that they’re sending traffic to a reputable market leader with many big-name clients and fans, for example, Shopify and Leadpages use HubSpot.

Program Drawbacks

Commission rates range from low to high. Suppose you convert a sale for the Professional Growth Suite plan. HubSpot will charge the customer $1,200 monthly and bill annually for a total of $14,400. You’ll receive a commission of $500 or roughly 3.5 percent of the sale ($500/$14,400). Now, suppose you sell the Sales Hub Starter plan. The customer will pay $50 a month, and you’ll receive $250 or 500 percent of the sale. Separately, it would be beneficial if HubSpot paid recurring commissions, which is common among marketing software companies.

Deep linking isn’t available, but it’s how an affiliate creates a link to a specific page on the merchant’s site. Instead of using a standard homepage affiliate link, you can link to an article or product that relates to your content to increase relevance and conversion rates. Not enabling deep linking is a lost opportunity. Affiliates cannot create unique links, but premade options are available.

HubSpot uses a subpar affiliate marketing solution. Ambassador is a lower-tier affiliate marketing app that features a dated and unfriendly user interface. Furthermore, its customer support and follow up are nonexistent.

The program has a few limitations, including:

  1. They’re unable to track commissions that start or end on any other domain other than  dot com
  2. To receive a commission, the customer cannot be in an active sales process at the time of clicking on your affiliate link, and they need to be an active customer for 60 days, plus the number of days at the end of that month. For example, a customer who makes a purchase on March 15th must still be a customer on May 31st
  3. They don’t pay commissions on HubSpot for Startups or HubSpot for Entrepreneurs purchases since they’re heavily discounted

 

Making Money

Can you make $1,000 a month as a HubSpot affiliate? You can and more. HubSpot’s affiliate commission structure is promising, and the cookie duration is favorable. Publishers get an arsenal of products and links to promote, including free CRM and email marketing software, marketing tools, and educational resources.

Where should HubSpot rank in your marketing activities? It should be a mid to high priority. HubSpot has an excellent brand, top-rated products, and many customer success stories. If you target the B2B or SMB markets, HubSpot is an excellent company to promote.

I recommend joining HubSpot’s affiliate program because of its favorable program terms, high commission rates, and market leadership.

Super Affiliate Marketing Course: Learn How I Built a Five-Figure Website

 

Chad Tennant

Chad is a digital marketer, consultant, and publisher. At Digital Fodder, he offers insights and strategies concerning online marketing, ecommerce, working online, YouTube, and more. At Partnercade, he helps companies grow their affiliate program revenues and partnerships. Connect or start a conversation with Chad on LinkedIn.

 
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