HubSpot Affiliate Program Review

 

Last updated on July 24, 2021

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HubSpot offers marketing, sales, customer service, CMS, operations, and CRM software for businesses of all sizes. Its marketing product includes software and tools for website development, content management, video hosting, lead generation, landing pages, email marketing, social media, SEO, advertising, and on-site engagement. Its sales app includes tools for automation, predictive lead scoring, prospect tracking, appointment scheduling, and pipeline and document management. Its other apps include a range of features worth exploring, and all products come with robust analytics and reporting.

The HubSpot Academy features online courses, lessons, and certifications on various topics, such as inbound marketing and sales, online marketing, SEO, graphic design, business writing, and sales management training. Free tools and generators include a website grader, marketing plan, invoice, and buyer persona templates.

HubSpot promotes inbound marketing strategies, which are methods to attract leads and customers through company-generated content, for example, blog posts and YouTube videos. It publishes an annual report called the State of Inbound, which covers inbound marketing, sales strategy, and operations. The report is one of many insightful free resources that HubSpot offers.

Company Profile

  • Founded by Brian Halligan and Dharmesh Shah in 2006
  • CEO: Brian Halligan
  • Headquarters: Cambridge, Massachusetts, USA
  • Stock ticker: HUBS
  • The website is available in six languages
  • 113,000+ customers in more than 120 countries
  • The “Inbound” business event attracts 25,000+ people annually
  • Pricing ranges from free to $4,000 monthly

HubSpot Affiliate Program

HubSpot has an affiliate program. It’s hosted on the Impact affiliate network. Let’s review the benefits, drawbacks, commission rate, cookie duration, and program details. Here’s a snapshot.

  • Cost per action (CPA): Cost per sale
  • Commission rate: 15% or 100%
  • Commission type: Recurring and one-time options
  • Cookie duration: 90 days
  • Payout threshold: $10
  • Payment options: Bank account and PayPal
  • Affiliate software/network: Impact

 

Program Benefits

The affiliate landing page is excellent. An affiliate landing page is supposed to be informative, and HubSpot hits the mark. It highlights critical details on its affiliate signup page.

HubSpot has a high program acceptance rate. It accepts more than 95 percent of affiliates who apply to join.

Publishers can make excellent commissions, depending on the product and plan. HubSpot offers two commission plans, i.e., 15% recurring up to 12 months or 100% on the first month’s payment.

The commission payment threshold is low. Impact issues payments when earnings exceed 10 USD or the local equivalent. Affiliates receive payments to their bank and PayPal accounts.

Deep linking is available, and it’s how an affiliate creates a link to a specific page on the merchant’s site. Instead of using a standard homepage affiliate link, you can link to an article or product that relates to your content to increase relevance and conversion rates. Affiliates can deep-link to HubSpot’s wide assortment of products, blogs, guides, courses, and resources.

Affiliates get ample time to convert traffic. One of my biggest complaints with some programs is their referral periods/cookie windows are too short. HubSpot has a generous 90-day cookie duration, which is three times the industry standard of 30 days.

There’s a full-time affiliate marketing manager. When a merchant has the staff to support publishers, it quickens processes and shows commitment. I’ve contacted the affiliate manager a couple of times, and the follow-up was quick. Furthermore, the team welcomes feedback and ideas to improve the program.

Impact’s affiliate software is top-notch. It offers excellent and reliable tracking solutions. Moreover, the user interface and activity reports are easy to navigate.

HubSpot is an established player in the marketing and sales SaaS marketplace. Its inbound marketing approach and insightful content help it to stand out in a crowded market. Affiliates can be confident that they’re sending traffic to a reputable market leader with many big-name clients.

Program Drawbacks

The recurring commission rate is satisfactory. Many SaaS companies pay between 20 to 50 percent recurring commission rates. HubSpot’s 15 percent commission rate isn’t as exciting or competitive, except when it involves a big sale.

Creative assets and banners are unavailable. Since HubSpot does so many things right, you would think high-converting ad banners would be a part of the mix. However, that’s not the case. Only a few default text links are available. Hopefully, HubSpot adds a few imaginative banners to use on websites.

 

Making Money

Can you make $1,000 a month as a HubSpot affiliate? You can and more. HubSpot’s affiliate commission rate is satisfactory, and the cookie duration is favorable. Publishers get an arsenal of products and resources to promote, including free CRM and email marketing software, marketing tools, and educational content.

Where should HubSpot rank in your marketing activities? It should be a mid to high priority. HubSpot has an excellent brand, top-rated products, and many customer success stories. If you target the B2B or SMB markets, HubSpot is an excellent company to promote.

I recommend joining HubSpot’s affiliate program because of its favorable program terms and market leadership.

Super Affiliate Marketing Course: Learn How I Built a Five-Figure Website

 

Chad Tennant

Chad is a digital marketer, consultant, and publisher. At Digital Fodder, he offers insights and strategies concerning online marketing, ecommerce, working online, YouTube, and more. At Partnercade, he helps companies grow their affiliate program revenues and partnerships. Connect or start a conversation with Chad on LinkedIn.

 
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