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Facebook Groups provide a space to communicate about shared interests with certain people. Create a group for anything and customize the group’s privacy settings, depending on who you want to be able to join and see the group.
Facebook Groups are critical to Facebook’s long-term success. Facebook has a five-year goal to amass 1 billion meaningful group members. (There are already 1 billion group members, but “meaningful” groups are communities that become a vital part of a user’s experience.) For many years, Facebook didn’t improve groups or support admins consistently. However, to align with its growth targets, it rolls out new features and improvements regularly. It will also remove ideas that don’t gain traction; for example, group stories were terminated. Updates and enhancements are announced at developer conferences and on Facebook Newsroom.
In 2014, I created my first group, Free Online Courses, which grew to 40,000+ members (my good buddy Ali Mirza now owns the group). The group helped me to expand my online reach, connect with like-minded people, and generate passive income. I liked my group so much that I acquired two more. At one point, I was managing 120,000+ members.
Facebook Groups Monetization
Many Facebook group owners monetize their groups, which is legal. You can earn money from a Facebook group as an admin, moderator, and member. For example, charge a membership fee to profit from your group. Secondly, you don’t need to own a group to make money. However, owning a group has many benefits, including the ability to control settings, activities, and announcements. By contrast, when a user posts in a group he doesn’t own, his efforts could be wasteful. For instance, some group admins monitor and approve/decline every post. In those groups, users are subject to delays and declines.
How to Make Money with Facebook Groups
Sell Products (Ecommerce)
Admins can create “buy and sell” groups by choosing it as a group type. Buy and sell groups come with different features compared to regular groups. For example, a post will display sales and price details, and it may appear in Facebook’s marketplace.
A buy and sell group paired with the right niche could yield profits for you and your members. Suppose you’re interested in purchasing, selling, and trading Hollywood movie memorabilia. You could create a buy and sell group for that objective or join a group to sell your products.
For Facebook users with ecommerce Facebook pages, a group can be used to cross-promote and build a community. Also, page owners can use their pages to manage groups. Not only will this help grow their pages, but they can use chatbots like ManyChat to automate their marketing and ecommerce activities for additional sales. If you want to sell products from a Facebook page, Shopify is an excellent solution.
Promote Products & Services
Social media marketing is an excellent way for individuals and businesses to reach prospects and customers. People use social media websites and networks to promote their companies, brands, products, services, and crowdfunding campaigns. Facebook groups are one more promotional channel to market yourself for revenue and income purposes. I promoted my blog and YouTube channel regularly, which led to ad revenue, affiliate commissions, and ecommerce sales.
Promote Affiliate Products & Services
One of the most practical ways to make money with a Facebook group is through affiliate and referral marketing. Affiliate marketing is a performance-based advertising model. An affiliate (publisher) promotes a product/service online and receives compensation for achieving a specific objective or action. A merchant (advertiser) specifies the goal, which is usually a valid sale. For example, a merchant will pay an affiliate a 30 percent sales commission. A merchant may use one or multiple advertising pricing models, for instance, cost-per-action/acquisition (CPA), cost per sale (CPS), cost per lead (CPL), or pay per lead (PPL). Learn how to promote affiliate links on Facebook.
My group targeted free access to online courses, so I promoted free classes and trial affiliate programs from Coursera and Pluralsight. I occasionally promoted unrelated goods that could help my members, such as Fiverr, which is one of the largest online freelancer marketplaces.
Where some affiliates go wrong is by promoting items that have minimal or no relation to the group’s objective. For instance, it doesn’t make sense to promote flight deals in a group about app development.
Grow Marketing & Sales Funnels
Many admins and marketers direct members to their websites and lead generation landing pages. A landing page is a standalone web page for marketing and advertising campaigns. There are many free and paid landing page software providers, for instance, Thrive Themes (WordPress) and Leadpages.
A typical landing page strategy encourages a visitor to submit his or her email address for a gift or “exclusive” content such as a checklist, video, webinar, report, or e-book. You could also promote contests and giveaways. Additionally, landing pages are used to generate leads by capturing a prospect’s contact details, including the name, email address, phone number, company name, budget, and other data.
Group members that convert into subscribers/leads enter your marketing and sales funnel. A sales funnel seeks to convert a prospect into a buyer through a series of stages. For example, I created this landing page for free through MailerLite, a top-rated email marketing service. New subscribers will receive four emails over several weeks. These emails are sent automatically through an autoresponse sequence. My emails discuss who I am, what I offer, and the products/services I use. The goal of my autoresponse sequence is to generate affiliate commissions.
Get Customers, Clients, & Partners
Engaging and contacting members can help to fill your sales pipeline. How might prospecting work? Suppose Joe and Thomas belong to the same WordPress group. Joe posts a question about SEO plugins. He wants to know what SEO plugin he should use and why. Thomas, an SEO consultant, comments on the post and recommends a couple of plugins. Also, he sends Joe a private message. In the private message, James introduces himself, his services, and provides a link to his post about the best SEO plugins.
Facebook groups are excellent for developing relationships with like-minded people, and many people use groups to find business and marketing partners. I developed several relationships with marketers that lead to joint ventures.
Note: If you send a message to someone who you’re not connected with on Facebook, your message will be filtered and appear as a message request. It will not go straight to the user’s inbox. Therefore, you should tell the person that you’ve sent him or her a private message in the comment thread. You might also contact the person through a different channel like LinkedIn.
Charge Membership & Subscription Fees
My groups were free to join, but many content creators and marketers run private groups for paying customers. A private group could offer exclusive content, live video, events, and webinars, Q&A sessions, and direct access to the admin/owner. You could charge monthly fees of $0.99 to $9.99 and offer a discount for annual payments. Various software applications enable users to collect recurring fees. Separately, Facebook is piloting group subscription features for admins.
Monetize How-To Content
Facebook’s help center provides mostly general information about groups and their platform. As a result, content creators can make money by creating insightful how-to content about groups, pages, profiles, and other aspects.
This post is about Facebook groups, and hopefully, it will generate money for me in one way or another. I have a video on YouTube about monetizing Facebook groups, which generates advertising revenue. I previously offered an online course, which made close to eight hundred dollars.
Earn Advertising & Sponsorship Revenue
Admins of sizeable groups, 10,000+ members, can solicit advertising and sponsorship revenues. I would pin posts to the top of my group and generate advertising income from instructors and marketers with posts like this:
Advertise in This Group
– Online course
– Blog or YouTube video
– Opt-in or landing page
– $25 for one week
– $40 for two weeks
– $60 for one month
Your advertisement will appear as a featured announcement/pinned post.
Private message me to arrange. Your campaign is subject to approval.
No matter the group, members will see posts about the latest and greatest money-making opportunities. Ninety to ninety-five percent of these posts direct members to scams and get-rich-quick schemes. However, 5 to 10 percent of these business ideas are legit and may lead to generating income. If nothing else, they might be worth exploring to see what’s out there or to get your ideation juices flowing.
Earn Money as a Group Admin
Groups need managing, and time is money. Combine these two realities to earn money as a Facebook community/group manager. To gain work, you would inquire with group admins. I recommend contacting admins who manage large, active groups, for instance, 25,000+ members. Also, you could list your services on freelance marketplaces like Fiverr and Upwork. Alternatively, get a non-paying admin or moderator role to gain privileges and influence like the right to post content or affiliate links daily. Admins and moderators have different controls, so you should understand them before becoming a community manager.
Sell Your Group
Although Facebook bans the sale of groups, its TOS is ambiguous. (Even if it were crystal clear, users would still buy and sell groups without Facebook’s permission.) Do your research, and if you proceed, keep the details between you and the buyer/seller private. Also, it makes sense to avoid discussing matters on Facebook platforms like Messenger.
Building a large group can take years, in which case, you might consider buying a group. Conversely, you might want to sell your group. You would start by contacting users to see if they’re interested in selling/buying. Use Escrow.com to complete your transaction.
How to Buy a Facebook Group Step by Step
How much is a Facebook group worth? To come up with a price, assign a cost to a member and multiply that value by the number of members. In my experience, members are typically worth a penny or less. For instance, let’s say a group member is worth $0.01. One cent multiplied by 40,000 members yields a price of $400. Another pricing method is to conduct price experiments by asking around. You might offer different amounts until you understand what a buyer or seller is willing to accept. Lastly, consider how long it will take to recoup your expense. If you pay $100, your goal should be to earn that amount back within three to twelve months.
It’s unlikely that donations from members will earn you enough to retire early. However, ask users for contributions and use a link from PayPal or TransferWise to facilitate money collection. Also, promote your crowdfunding campaigns to raise money.
Transparency is critical in online marketing and ecommerce. It helps to create a fair marketplace and educate consumers. The United States Federal Trade Commission (FTC) has guidelines about affiliate marketing, ecommerce, disclosures, hashtags, and social media posts. For example, it recommends adding “#Ad” to posts containing affiliate links.
Be mindful of your activities on Facebook and include relevant details, disclosures, and disclaimers in posts. In my group description, I had informed members that posts containing “#Ad” represented the use of affiliate links. The more above board you are, the more users will trust you. Also, you’ll avoid hassles and legal liabilities from Facebook and others.