Last updated on September 24, 2020
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Facebook has had its ups and downs over the past few years. However, it remains a social media and communications software juggernaut that billions of people use. As a result of its dominance, it earns billions in advertising revenue. Facebook reports the following statistics (click here for the latest figures).
- More than 2.1 billion people use Facebook, Instagram, WhatsApp, or Messenger every day on average
- More than 2.7 billion people use at least one Facebook service each month
- Two of three Facebook users across all countries surveyed say they visit the page of a local business at least once a week
- 80 million businesses use Facebook Pages of which 6 million advertise on Facebook
The only other company that can boast those kinds of user statistics is Alphabet with its Google, Android, and YouTube platforms.
Facebook Pages & Groups
Two of Facebook’s most valuable features standout to many users, that is, Facebook Pages and Facebook Groups. Facebook Pages serve businesses, brands, communities, and public figures, but anyone can create a page. Facebook Groups provide a space to communicate shared interests and ideas. Users can create groups about anything and customize their privacy settings for visibility and membership inclusion.
Facebook Pages provide many advantages. Keep your fans up to date, promote and boost posts, serve customers, post job offers, build a community, and promote events. Furthermore, use call-to-actions to connect users with your products and services. Call-to-action buttons include:
- Shop (ecommerce)
- Book (appointment scheduling)
- Download (app installs)
- Learn (provide more information)
- Contact (get in touch)
Facebook Page Monetization
Facebook pages and groups offer many opportunities to earn money and profits. While there is some overlap concerning monetization, revenue activities will differ because of how each application behaves. For instance, you can connect your page to many third-party tools, whereas groups are limited. You could use Shopify, an ecommerce app, to sell on your page, but in groups, you can’t. Instead, you could create a buy and sell ecommerce group to support merchandise sales.
In this post, let’s cover how to earn money from Facebook Pages. Click here for how to make money with Facebook Groups.
How to Monetize Facebook Pages
Facebook is both a social media and ecommerce platform. A Facebook shop allows you to display and sell products to people on Facebook. To add a shop to your page, follow these steps. You can only add products to your Facebook shop from a computer, and they must be physical products. Adding products to your shop takes seconds, and Facebook will review and process additions within 24 hours. Additionally, you can market your products to your local community by listing them on Marketplace, Facebook’s ecommerce hub.
Enhance your Facebook shop with Shopify. Shopify is the best software to create and grow an online store. It gives you everything you need to sell online, on social media, and in person. Also, it has online courses, free tools, and hundreds of blog posts/resources to help you succeed. All Shopify plans integrate with Facebook, and the Shopify Lite plan specifically targets Facebook Pages. It allows you to sell on Facebook, chat with customers on Messenger, add products to any website or blog, and accept credit card payments for only $9 per month.
A Facebook shop supports the sales of physical goods only. However, a page can easily be used to market and direct users to your services and websites. For example, posting details about deals, discounts, and upcoming sales events. Secondly, call-to-action buttons encourage users to book appointments, learn more, install apps, and contact you. If the organic reach of your posts doesn’t meet your goals, you can pay to advertise on Facebook. Leadpages and Hootsuite have excellent advertising tools to increase your return on investment.
Grow Marketing & Sales Funnels
Many marketers and salespeople use their pages to grow their Messenger, marketing, and sales. Those funnels are used to promote and sell goods. For instance, when a user joins my email list, he’ll get four emails over several weeks. These emails are sent automatically through an autoresponse sequence. My emails discuss who I am, what I offer, and the products I use. The goal of my autoresponse sequence is to generate affiliate commissions.
You can grow your funnels by directing users to your website or landing page. A landing page is a standalone web page for marketing and advertising campaigns. There are many free and paid landing page software providers, for instance, Thrive Themes (WordPress) and Leadpages.
A typical landing page strategy encourages a visitor to submit his or her email address for a gift or “exclusive” content, such as a checklist, video, webinar, report, or e-book. You could also promote contests and giveaways. Additionally, landing pages are used to generate leads by capturing a prospect’s contact details, including a name, email address, phone number, company name, budget, and other data.
Grow Affiliate & Referral Programs
Merchants use affiliate and referral programs to increase their marketing reach and sales (more about affiliate marketing in the next method). Promote your program on your page and through a chatbot, such as ManyChat, to scale your program.
Market Affiliate Products & Services
Promoting goods is what I do as an affiliate marketer. It’s one method I used to monetize my Facebook groups. Affiliate marketing is a performance-based marketing activity. An affiliate promotes a product/service online and receives compensation for achieving a specific objective or action. A merchant or advertiser specifies the goal, which is usually a valid sale. For example, a merchant will pay the affiliate a 30 percent sales commission. Learn how to promote affiliate links on Facebook.
Whatever niche or category you focus on, affiliate programs likely exist. There are thousands of affiliate programs and 30+ standard product categories on the top affiliate networks. Case in point, suppose you own a travel and lifestyle page. You could promote an array of tourism and travel affiliate programs.
Earn Sponsorship & Advertising Revenue
You’ve probably heard that some Instagrammers get paid thousands for a single post. The same applies to Facebook. Brands Collabs Manager is a Facebook tool that helps creators and influencers find paid partnerships. Connect with advertisers looking to promote their goods to your followers, then collaborate on campaigns to produce win-win outcomes.
Earn Money with Video Ad Breaks
Facebook was slow to realize the potential of earning advertising revenue from videos. Nonetheless, it does offer creators the opportunity to earn money with ad breaks on videos. Ad breaks are short ads that run on videos. Ads are automatically placed at natural breaks in your content (you can also manually choose breaks). Ad breaks can only be included in videos that are at least three minutes long, and you can turn off ads for individual videos. You can exclude advertisers and categories that you don’t want to appear next to your content. Lastly, choose to have your content reviewed early to start earning from the moment you hit publish.
Like YouTube, Facebook has eligibility criteria to participate, including a minimum of 10,000 followers for a page. (Video publishing must occur from a page, not a profile.) In the previous 60 days, you must have had 30,000 one-minute views on videos that are at least three minutes long.
Make Money as a Page Admin
Managing a high-traffic page is no easy feat, which is why some page owners assign duties to one or more admins. If the page owner also has a Facebook group, that’s extra work. If you want to help manage pages or groups, market your services on freelancer websites, including Fiverr and Upwork.
Earn Income as a Social Media Expert
Facebook pages are multifaceted digital properties. From graphic design to advertising strategy needs, many page owners hire social media experts to assist them. List your services on freelancer sites, and contact admins about your offerings.
Monetize Facebook Pages How-To Content
Facebook’s step-by-step instructional articles tend to be dull and uninspired. For those reasons, creators are able to monetize how-to content with blogs, YouTube video tutorials, and online courses to help others grow and manage their pages. For instance, Skillshare has Facebook classes on marketing, advertising, and selling.
Sell Your Page
Selling a page is against Facebook’s TOS and policies. However, people do it anyways while understanding the risks, including account termination. Users do get tired, bored, or want to move on from page ownership. Also, they may want to sell their pages instead of giving them up without reward. Selling a page is tricky, but you can get insights on how to do so by reading my post about how to buy/sell a Facebook group.
Transparency is critical in online marketing and ecommerce. It helps to create a fair marketplace and educate consumers. The United States Federal Trade Commission (FTC) has guidelines about affiliate marketing, ecommerce, disclosures, hashtags, and social media posts. For example, it recommends adding “#Ad” to posts containing affiliate links.
Be mindful of your activities on Facebook and include relevant details, disclosures, and disclaimers in posts. In my group description, I had informed members that posts containing “#Ad” represented the use of affiliate links. The more above board you are, the more users will trust you. Also, you’ll avoid hassles and legal liabilities from Facebook and others.