October 27, 2023
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Meta (formerly Facebook) is a social media and communications software juggernaut that billions use daily. As a result of its dominance, it earns billions in advertising revenue. One of its crucial advertising funnels and properties is Facebook pages. In this post, let’s review how to monetize a Facebook page.
Facebook Pages allow businesses, individuals, communities, and public figures to develop their brands, grow their audiences, and start conversations with customers and people interested in learning more. Facebook Pages provide many features, such as keeping your fans up to date, advertising and boosting posts, serving customers, posting job offers, building a community, promoting events, and selling goods. Reporting and analytics help to track the performance of a page.
Setting up a Facebook page is free and takes three steps. First, enter a page name and description. Next, add a profile and cover image. Lastly, add a call to action to encourage and influence people’s behavior, such as booking appointments. Call-to-action buttons include:
- Book (schedule appointments or make reservations)
- Contact (get in touch or provide support)
- Shop (sell goods and services)
- Download (install an app or play a game)
- Learn (watch a video or visit your site for more info)
How to Monetize a Facebook Page
Facebook pages offer many opportunities to earn money and profits. It’s only a matter of your creativity and how many revenue streams you want to manage. At the very least, advertising your page on Facebook is how millions of businesses generate leads and sales. Case in point, two out of three Facebook users across all countries say they visit a local business page at least once a week, and 80 million businesses use Facebook Pages, of which 6 million advertise on Facebook.
How much money can you make with a Facebook Page? Your Facebook Page’s earning potential depends on various factors, including impressions, reach, traffic, engagement, prices of the products and services you sell or promote, and conversion rates. Facebook Page owners who perform well in those metrics can make thousands monthly.
A Facebook shop lets you display and sell products to people on Facebook. To add a shop to your page, follow these steps. You can only add products to your Facebook shop from a computer; they must be physical products. Adding products to your shop takes seconds, and Facebook will review and process additions within 24 hours. Additionally, you can market your products to your local community by listing them on Marketplace, Facebook’s ecommerce hub.
Enhance your Facebook shop with Shopify. Shopify is the best software to create and grow an online store. It gives you everything you need to sell online, on social media, and in person. Also, it has online courses, free tools, and hundreds of blog posts/resources to help you succeed.
Shopify connects with Facebook, and the Shopify Lite plan specifically targets Facebook Pages. It allows you to sell on Facebook, chat on Messenger, add products to any website or blog, and accept credit card payments for a few dollars monthly.
A Facebook shop supports the sales of physical goods only. However, you can easily use a page to market and direct users to your services and websites—for example, posting details about deals, discounts, and upcoming sales events. Secondly, call-to-action buttons encourage users to book appointments, learn more, install apps, and contact you. If the organic reach of your posts doesn’t meet your goals, you can pay to advertise on Facebook.
Grow Marketing and Sales Funnels
Many marketers and salespeople use their pages to grow their Messenger, marketing, and sales funnels, which are used to promote and sell goods. For instance, when a user joins my email list, he’ll get multiple emails over several weeks. Those emails are sent automatically through an autoresponse sequence. My emails discuss who I am, what I offer, and the products I use. The goal of my autoresponse sequence is to generate affiliate commissions.
You can grow your funnels by directing users to your website or landing page. A landing page is a standalone web page for marketing and advertising campaigns. There are many free and paid landing page software providers, for instance, Thrive Themes (WordPress), GetResponse, and MailerLite.
A typical landing page strategy encourages visitors to submit their email addresses for gifts or “exclusive” content, such as a checklist, video, webinar, report, or e-book. You could also promote contests and giveaways. Additionally, landing pages generate leads by capturing a prospect’s contact details, including a name, email address, phone number, company name, budget, and other data.
Grow Affiliate and Referral Programs
Merchants use affiliate and referral programs to increase their marketing reach and sales (more about affiliate marketing in the following method). Promote your program on your page and through a chatbot like ManyChat to recruit marketing partners and scale your program.
Promote Affiliate Products and Services
Promoting goods is what I do as an affiliate marketer. It’s one method I used to monetize my Facebook groups. Affiliate marketing is a performance-based marketing activity. An affiliate promotes a product/service online and receives compensation for achieving a specific objective or action. A merchant or advertiser specifies the goal, usually a valid sale. For example, a merchant will pay the affiliate a 30 percent sales commission. Learn how to promote affiliate links on Facebook.
Whatever niche or category you focus on, affiliate programs likely exist. There are thousands of affiliate programs and 30+ standard product categories on the top affiliate networks, including Impact and ShareASale. For example, suppose you manage a travel and lifestyle Facebook page. You could join multiple travel affiliate programs to promote special offers and deals.
Earn Sponsorship and Advertising Revenue
You’ve probably heard that some Instagrammers get paid thousands for a single post. The same applies to Facebook.
Brands Collabs Manager is a Facebook tool that helps creators and influencers find paid partnerships. Connect with advertisers looking to promote their goods to your followers, then collaborate on campaigns to produce win-win outcomes.
Earn Money With Video In-Stream Ads
Facebook was slow to realize the potential of earning advertising revenue from videos. Nonetheless, it offers creators the opportunity to make money with in-stream ads.
With in-stream ads on Facebook, you can earn money by inserting ads into qualifying videos. According to Facebook,
In-stream ads can play before, during, or after your on-demand videos, whether you pre-record content or publish a recording of a previous live stream. When you choose auto-placements, Facebook’s auction system selects which ads appear in each video and dynamically serves them to each viewer. The number of ads a viewer sees will depend on how many ads the viewer has seen that day and the length of the video content.
Like YouTube, Facebook has eligibility criteria to participate. To use in-stream ads, your Page and content must comply with Facebook’s Partner Monetization Policies; you must be at least 18 years old and live in a country eligible for in-stream ads. Check your page’s eligibility.
Make Money as a Page Admin
Managing a high-traffic page is no easy feat, so some page owners assign duties to one or more admins. If the page owner also has a Facebook group, that’s extra work. If you want to help manage pages or groups, market your services on freelancer websites, including Fiverr and Upwork.
Earn Income as a Social Media Manager
Facebook pages are multifaceted digital properties. From graphic design to advertising strategy needs, many page owners hire social media experts and agencies to assist them. List your services on freelancer sites and contact admins about your services.
Monetize Facebook Pages How-To Content
Facebook’s step-by-step instructional articles tend to be dull and uninspired. For those reasons, creators can monetize how-to content with blogs, YouTube video tutorials, and online courses to help others grow and manage their pages. For instance, Skillshare has marketing, advertising, and selling classes on Facebook.
Sell Your Page
Selling a page is against Facebook’s TOS and policies. However, people do it while understanding the risks, including account termination.
Users get tired or bored or want to move on from page ownership. Also, they may want to sell their pages instead of giving them up without reward. Selling a page is tricky, but you can get insights on how to do so by reading my post about how to buy/sell a Facebook group.
Transparency is critical in online marketing and ecommerce. It helps to create a fair marketplace and educate consumers. The United States Federal Trade Commission (FTC) has guidelines about affiliate marketing, ecommerce, disclosures, hashtags, and social media posts. For example, it recommends adding “#Ad” to posts containing affiliate links.
Be mindful of your activities on Facebook and include relevant details, disclosures, and disclaimers in posts. The more above board you are, the more users will trust you. Also, you’ll avoid hassles and legalities from Facebook and others.