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Fiverr is the largest online marketplace for freelancers with services starting at five dollars. Freelance services fall into various categories including business, marketing, programming, design, writing, translation, video, music, and more. Additionally, there are over 150 service subcategories such as logo design, illustration, sales copy, product photography, voiceover, celebrity impersonators, and WordPress. Fiverr Pro is a batch of top quality, verified, and hand-picked professionals who are “trusted by the world’s biggest brands.” Pro freelancers undergo extensive application processes, and only 1 percent of applicants are approved. Through the years, I’ve hired freelancers on Fiverr for many tasks like book cover design and explainer video creation.
Fiverr is more than a freelancer market. Fiverr Elevate offers short classes and exclusive discounts for businesses at every stage. AND CO provides business software for creating proposals, contracting, invoicing, expense and time tracking, and reporting. Fiverr Learn features a small catalog of online courses starting at $19. ClearVoice helps companies create great content by bringing the process of content production together with a talented pool of creators.
- Founded by Shai Wininger and Micha Kaufman in 2010
- Headquarters: Tel Aviv, Israel
- Fiverr is active in more than 190 countries
- “Gigs” start at five dollars, but freelancers can charge thousands for services
- Many freelancers on Fiverr report making six-figures
Fiverr Affiliate Program
Fiverr has two affiliate programs that anyone can join. One is self-hosted with affiliate tracking software from Cellxpert, and the other is hosted on the Commission Junction (CJ) affiliate network. Cellxpert’s software interface is clunky and confusing, so I don’t recommend joining Fiverr’s self-hosted program. Alternatively, the CJ program is promising and the one I’ll be reviewing in this post. Let’s review the pros, cons, commission rate, cookie length, payout threshold, and other pertinent details.
Fiverr is a market leader. It doesn’t have many competitors, and only Upwork stands out among them (Upwork doesn’t have an affiliate program). Given Fiverr’s dominance, unique value propositions, and expanding services; it’s a fantastic company to promote.
Customers can find every service imaginable. Most services on Fiverr belong to conventional categories such as design, business, marketing, and so on. However, the “fun & lifestyle” category is where you’ll find interesting and unique services from impersonators, pranksters, gamers, and relationship experts. For instance, there are Jesus impersonators and someone who will “save your marriage with a potent psychic love spell.” There are many gag services that would make excellent gifts.
The commission rates are satisfactory. Fiverr pays fixed commissions of $15 to $150 for first-time buyers. How much you will earn depends on the subcategory, for example:
- Fiverr PRO Services – $150
- Whiteboard and explainer videos – $50
- WordPress – $40
- Business copywriting – $30
- Articles and blog posts – $25
- All other subcategories – $15
The more you sell, the more you can earn. Fiverr pays one-time bonuses for selling 50, 100, and 250 services. You can earn $100, $300, and $1,000 respectively. The performance incentive is appealing for high traffic affiliates.
Affiliates get a 30-day cookie. One of my biggest complaints with some programs is that their cookie/conversion windows are too short. Fiverr provides a standard referral period to get credit for sales.
The payout threshold is low. Affiliate networks typically have a commission threshold of $50. Once you meet that amount, you’ll receive your approved commissions during the next payment cycle.
Deep linking is available. Deep linking is the practice by which an affiliate creates a link to a specific page on the merchant’s site. Case in point, instead of using a generic homepage affiliate link, I deep link to an article that relates to my post. Deep linking is very beneficial given the amount and uniqueness of services available on Fiverr.
Commission Junction (CJ) has a couple of deep linking tools. I use the deep link generator, which is a bookmarklet application. To use it, you would:
- Visit Fiverr.com and locate the service or page you want to promote
- Click the bookmarklet on your browser’s toolbar
- Copy and paste the link
There’s an affiliate marketing manager. I like to see that a merchant/advertiser has assigned someone to support publishers. In some programs that I participate in, it’s difficult to reach the affiliate manager or get a response promptly. Fiverr has someone on standby.
Affiliate commissions only apply to first-time buyers. Most programs reward publishers for every sale, which is why affiliate marketing is an attractive way to make money online. For instance, if the same individual clicks on my affiliate link to an e-learning website and purchases a course today and another a month from now, I’ll be eligible for commissions on both sales. Fiverr’s restrictive first-time buyer clause is very unappealing and creates mostly a win-lose proposition.
Fiverr Pro commissions are capped. Some Fiverr Pro services cost as much as $8,500. However, the most you can earn is $150 per sale. A hybrid structure of fixed and percentage-based commissions would be more enticing, for example, the greater of $150 or 10 percent of sales.
Advertising banners are dreary and uninspired. Fiverr’s banners have never been fantastic or alluring. Its latest attempt fails with a portfolio of miserable looking people styled in white, grey, black, and green colors. The slogan, “In doers we trust,” doesn’t seem particularly meaningful either. I would like to see banners that are more upbeat and colorful to reflect the diversity of people and services on their site. As for slogans, I would split test “Experts are a click away” and “Freelancers can do it all.”
Fiverr’s affiliate landing page doesn’t address both programs. The landing page covers Fiverr’s self-hosted program, which differs from its CJ program. That can cause confusion. Secondly, there are inconsistencies in the wording, for example, “Receive commission for every first-time buyer!” doesn’t align with “Get paid for every conversion with no referral limit and a lifetime attribution.”
Can you make $1,000 a month with Fiverr? You can and more. Fiverr is a market leader with an excellent and rewarding affiliate program. There are thousands of unique services to promote, which is fantastic. It pays satisfactory commission rates, and Commission Junction is a good affiliate network. Furthermore, performance incentives are available for high-volume affiliates. The only drawback is the first-time buyer stipulation, which can constrain earnings.
Where should Fiverr rank in your marketing activities? It should be a low to mid priority.
Related Affiliate Programs
- 99Designs Affiliate Program
- Amazon Associates
- eBay Partner Network
- HomeAdvisor Affiliate Program
- TaskRabbit Affiliate Program (CJ)