Disclosure: This page contains affiliate links. If you click through and purchase an item, I may earn a commission. See my terms of service for details.
Fiverr is the largest online marketplace for freelancers with services starting at five dollars. Freelancers offer services in various categories including business, marketing, programming, design, writing, translation, video, music, and more. Additionally, there are over 150 service subcategories including logo design, illustration, sales copy, product photography, voiceover, celebrity impersonators, and more. Fiverr Pro is Fiverr’s batch of top quality, verified, and hand-picked professionals who are “trusted by the world’s biggest brands.” Pro freelancers undergo an extensive application process, and only 1 percent of applicants are approved. Through the years, I’ve hired freelancers on Fiverr for many tasks such as book cover designs and explainer videos.
Fiverr is more than a freelancer market. Fiverr Elevate offers short classes and exclusive discounts for businesses at every stage. AND CO provides business software for creating proposals, contracting, invoicing, expense and time tracking, and reporting. Fiverr Learn features creative and marketing online courses starting at $19.
- Founded by Shai Wininger and Micha Kaufman in 2010
- Headquarters: Tel Aviv, Israel
- Fiverr is active in more than 190 countries
- “Gigs” start at five dollars, but freelancers can charge thousands for services
- Many freelancers on Fiverr report making six-figures
Fiverr Affiliate Program
Fiverr has two affiliate programs. One is self-hosted with affiliate tracking software from Cellxpert, and the other is hosted on the Commission Junction (CJ) affiliate network. Cellxpert’s software interface is clunky and confusing, so I don’t recommend joining Fiverr’s self-hosted program. Alternatively, the CJ program is promising and the one I’ll be reviewing in this post. Let’s evaluate the pros and cons of the program.
Fiverr is a market leader. It doesn’t have many competitors, and only Upwork stands out among them (Upwork doesn’t have an affiliate program). Given Fiverr’s dominance, unique value proposition, and expanding services, it’s a fantastic company to promote.
Customers can find every service imaginable. Most services on Fiverr belong to conventional categories such as design, business, marketing, and so on. However, the “fun & lifestyle” category is where you’ll find interesting and unique services from impersonators, pranksters, gamers, and relationship experts. For instance, there are Jesus impersonators and someone who will “save your marriage with a potent psychic love spell.” Many of these gag services would make excellent gifts.
The commission rates are satisfactory. Fiverr pays fixed commissions of $15 to $150 for first-time buyers. The commission depends on the subcategory, for example:
- Fiverr PRO Services – $150
- Whiteboard and explainer videos – $50
- WordPress – $40
- Business copywriting – $30
- Articles and blog posts – $25
- All other subcategories – $15
The more you sell, the more you can earn. Fiverr pays one-time bonuses for selling 50, 100, and 250 services. You can earn $100, $300, and $1,000 respectively. The performance incentive is appealing for high traffic affiliates.
The program has a 30-day cookie. One of my biggest complaints with some programs is their cookie/conversion windows are too short. Fiverr provides a standard 30-day cookie to get credit for sales.
The payout threshold is reasonable. Once you exceed $50 in commissions, you’ll receive your earnings in the next payout cycle.
Deep linking is available. Deep linking is the practice by which an affiliate creates a link to a specific page on the merchant’s site. Case in point, instead of using a generic homepage affiliate link, I deep link to an article that relates to my post. Deep linking is very beneficial given the amount and uniqueness of services available on Fiverr.
CJ has a couple of deep linking tools. I use the deep link generator, which is a bookmarklet application. To use it, you would:
- Visit Fiverr.com and locate the service or page you want to promote
- Click the bookmarklet in your bookmark’s toolbar
- Copy and paste the link
The program has an affiliate marketing manager. I like to see that a merchant/advertiser has assigned someone to support publishers. In some programs I participate in, it’s near impossible to reach the affiliate manager or get a response promptly.
Affiliate commissions only apply to first-time buyers. Most programs reward publishers for every sale, which is why affiliate marketing is an attractive way to make money online. For instance, if the same individual clicks through to an e-learning website and purchases a course today and another a month from now, I’ll be eligible for commissions on both sales. Fiverr’s restrictive first-time buyer clause is very unappealing and creates mostly a win-lose proposition for it.
Fiverr Pro commissions are capped. Some Fiverr Pro services cost as much as $8,500. However, the most you can earn is $150 per sale. A hybrid structure of fixed and percentage-based commissions would be more enticing, for example, the greater of $100 or 10 percent of sales.
The affiliate landing page doesn’t address both programs. The landing page covers Fiverr’s self-hosted program, which differs from its CJ program. That can cause confusion. Secondly, there are inconsistencies in the details, for example, “Receive commission for every first-time buyer!” doesn’t align with “Get paid for every conversion with no referral limit and a lifetime attribution.” Sending mixed messages decreases trust in its affiliate program.
Advertising banners are dreary and uninspired. Fiverr’s banners have never been fantastic or alluring. Its latest attempt fails with a portfolio of miserable looking people styled in white, grey, black, and green colors. The slogan “In doers we trust,” doesn’t seem particularly meaningful either. I would like to see banners that are more upbeat and colorful to reflect the diversity of people and services on the site. As for slogans, I would split test “Experts are a gig away” and “Freelancers can do it all.”
Fiverr is a godsend to thousands of freelancers and entrepreneurs. Services are affordable, hiring processes are efficient, and customer satisfaction is high. I also like that Fiverr seeks to become a hub for all things freelance. It will be interesting to see how its online course venture performs in a crowded e-learning landscape consisting of Coursera, Pluralsight, Treehouse, and others. (Fiverr’s course line up is unimpressive, and similar content is available for free or less elsewhere.)
Fiverr’s affiliate program gets a satisfactory grade. Good commission rates are supported by a 30-day conversion period. Furthermore, there are thousands of different services to promote and performance incentives for high-volume affiliates. However, the first-time buyer stipulation is very disappointing and limits income potential.