Disclosure: This page contains affiliate links. If you click through and purchase an item, I may earn a commission. See my terms of service for details.
Fiverr is the largest online marketplace for freelancers with services starting at five dollars. Freelancers offer services in various categories including business, marketing, programming, design, writing, translation, video, music, and more. Additionally, there are over 150 subcategories, for example, logo design, illustration, sales copy, product photography, voiceover, and celebrity impersonators. Fiverr Pro is Fiverr’s batch of top quality, verified, and hand-picked professionals who are “trusted by the world’s biggest brands.” These professionals undergo an extensive application process, and only 1 percent of applicants are approved. Through the years I’ve hired freelancers on Fiverr for many tasks ranging from book cover designs to explainer videos.
Fiverr is more than a freelancer market. Fiverr Elevate offers short classes and exclusive discounts for businesses at every stage. AND CO provides free business software for creating proposals, contracting, invoicing, expense and time tracking, and reporting. Fiverr Learn has online creative and marketing courses starting at $19.
- Founded by Shai Wininger and Micha Kaufman in 2010
- Headquarters: Tel Aviv, Israel
- Fiverr is active in more than 190 countries
- “Gigs” start at five dollars, but freelancers can charge thousands for services
- Many freelancers on Fiverr report making six-figures
Fiverr Affiliate Program
Fiverr has two affiliate programs. One is self-hosted with affiliate tracking software from Cellxpert, and the other is hosted on the Commission Junction (CJ) affiliate network. Cellxpert’s software interface is clunky and confusing, so I don’t recommend joining Fiverr’s self-hosted program. Alternatively, the CJ program is promising and the one I’ll be reviewing in this post. Let’s evaluate the pros and cons of the program.
Fiverr is a market leader. They don’t have many competitors, and only Upwork stands out among them (Upwork doesn’t have an affiliate program). Given Fiverr’s dominance, unique value proposition, and expanding services, they’re a fantastic company to promote.
Customers can find every service imaginable. Most services on Fiverr belong to conventional categories such as design, business, marketing, and so on. However, the “fun & lifestyle” category is where you’ll find interesting and unique services from impersonators, pranksters, gamers, and relationship experts. For instance, there are Jesus impersonators and someone who will “save your marriage with a potent psychic love spell.” Many of these gag services would make excellent gifts.
Commission rates are satisfactory. Fiverr pays a fixed commission of $15 to $100 for first-time buyers. The commission depends on the subcategory, for example:
- Fiverr PRO Services – $100
- Whiteboard and explainer videos – $50
- WordPress – $40
- Business copywriting – $30
- Articles and blog posts – $25
- All other subcategories – $15
The more you sell, the more you earn. Fiverr pays one-time bonuses for selling 50, 100, and 250 services. You can earn $100, $300, and $1,000 respectively. The performance incentive is appealing for high traffic affiliates.
Affiliates get ample time to convert. One of my biggest complaints with some programs is their cookie/conversion windows are too short. Fiverr provides a reasonable 30-day cookie to get credit for sales.
Deep linking is available. Deep linking is the practice by which an affiliate creates a link to a specific page on the merchant’s site. Case in point, instead of using a generic homepage affiliate link, I deep link to an article that relates to my post. Deep linking is very beneficial for Fiverr given the amount and uniqueness of services available.
CJ has a couple of deep linking tools. I use the deep link generator, which is a bookmarklet application. To use it, you would:
- Visit Fiverr and locate the service or page you want to promote
- Click the bookmarklet in your bookmark’s toolbar
- Copy and paste the link
There’s a dedicated affiliate manager. Fiverr is committed to its affiliate program and has assigned someone to manage day-to-day activities.
Affiliate commissions only apply to first time buyers. Most programs reward publishers for each sale, which is why affiliate marketing is an attractive way to make money online. For instance, if the same individual clicks through to an e-learning website and purchases a course today and another a month from now, I’ll be eligible for commissions on both sales. Fiverr’s restrictive first-time buyer clause is very unappealing and creates mostly a win-lose proposition for Fiverr. Therefore, some affiliates will avoid the program.
Fiverr Pro commissions are capped. Some Fiverr Pro services cost as much as $8,500. However, the most you can earn is $100 per sale. A hybrid structure of fixed and percentage rate commissions would be more enticing, for example, the greater of $100 or 10 percent of sales.
Advertising banners are dreary and uninspired. Fiverr’s banners have never been fantastic or alluring. Their latest attempt fails with a portfolio of miserable looking people styled in white, grey, black, and green colors. The slogan “In doers we trust,” doesn’t seem particularly meaningful either. I would like to see banners that are more upbeat and colorful to reflect the diversity of people and services on the site. As for slogans, I would split test “Experts are a click away” and “Freelancers can do it all.”
Fiverr has been a godsend to thousands of freelancers and lean entrepreneurs. Services are affordable, and processes are efficient. I also like that Fiverr seeks to become a hub for all things freelance. It will be interesting to see how their online course venture performs in a crowded e-learning landscape consisting of Coursera, Pluralsight, Skillshare, and others. (Fiverr’s course line up is unimpressive, and similar content is available for free or less elsewhere.)
Fiverr’s affiliate program is worth joining, but not making a top priority. Attractive commission rates are supported by a 30-day conversion period. There are thousands of different services to promote and performance incentives for high-volume affiliates. However, the first-time buyer stipulation is a pain point and limits income potential.