34 Best Fitness and Sports Affiliate Programs



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Fitness equipment, health clubs and food, trainers, classes, apparel, wearables, apps, and more make for a multibillion-dollar global fitness and sports industry. In some sectors, such as apparel, there are a handful of megabrands, for example, Adidas and Under Armor. In other sectors, like gyms, the market is fragmented.

How to Make Money

Given the size and appeal of the fitness industry, many creators and marketers want to profit from it. Many creators use YouTube and blogs to monetize their traffic and content. They might also self-publish fitness/health books and online courses. Although there are many ways to profit on YouTube, ad revenue and affiliate marketing are two conventional methods. Ad revenue comes from Google running ads on videos. Earnings are split between Google and channel owners and paid through AdSense. Companies pay affiliates when their marketing efforts result in sales and leads.

Fitness and health publishers have ample choice of products and services to market. Affiliate networks typically have several subcategories including:

  • Apparel
  • Collectibles
  • Equipment
  • Events
  • Exercise
  • Magazines
  • Memorabilia
  • Training
  • Recreation
  • Seasonal sports
  • Sports
  • Water sports

Another way to make money in the fitness industry is through ecommerce. Many people launch stores with software like Shopify to sell fitness and sports merchandise. They might also sell on marketplaces, including Amazon and eBay, or social media, such as Instagram.

The Top Affiliate Programs

Publishers want to promote the top affiliate programs because they can yield more commissions. Although other articles highlight “the best programs,” most of them include random and unproven merchants that may not increase your earnings. I only list reputable merchants that offer fair commission rates, conversion periods, are other advantageous program terms/policies. I also consider things like earnings per click (EPC), payout threshold, deep linking capabilities, and affiliate support. Learn more about how to select the best affiliate products and programs.

The Best Fitness & Sports Affiliate Programs

Let’s review the best fitness affiliate programs. Many of the programs on this list are available on the top affiliate networks. These programs and networks are excellent for bloggers, YouTubers, beginners, and experienced marketers. A company might not mention an affiliate program on its website but may have one. Merchants typically link to their affiliate programs in their website menus and footers, and some offer programs on multiple networks.

Fitness Apparel Affiliate Programs
  • Adidas – Up to 7% (commission rate)

Adidas creates high-performance footwear and apparel designed to keep athletes on top of their games. Learn about the Adidas affiliate program on Impact.

  • F1 Store – 4%

F1store.com is the official online Formula 1 retailer for Europe. Learn about the F1 Store affiliate program on FlexOffers.

  • Fanatics – 10%

Fanatics sells officially licensed merchandise for the NCAA, NFL, MLB, NHL, NBA, UFC, MLS, and NASCAR. Learn about the Fanatics affiliate program on Impact.

  • FansEdge – 10%

FansEdge is the fan shop for individuals who want to express their distinctive style through fan gear. Learn about the FansEdge affiliate program on ShareASale.

  • Foot Locker – 2%

Foot Locker is a leading global athletic footwear and apparel retailer. Learn about the Foot Locker affiliate program on Rakuten.

  • Lids – 8%

Lids.com sells stylish college and professional sports headwear and apparel. Learn about the Lids affiliate program on Impact.

  • Lululemon – Up to 8%

Lululemon makes athletic clothes for yoga, running, working out, and most other sweaty pursuits. Learn about the Lululemon affiliate program.

  • Moosejaw – Up to 10%

Moosejaw sells mid to high-end mountain apparel and outdoor equipment. Learn about the Moosejaw affiliate program.

  • Nike – 1%

Nike is a world-renowned brand operating in over 160 countries around the globe. Learn about the Nike affiliate program on CJ Affiliate.

  • Professional Leagues – 8%

NFL, NHL, NBA, MLB, and MLS stores and shops have affiliate programs on multiple networks, including ShareASale.

  • Reebok – 7%

Rebook is a global brand that creates and markets sports and lifestyle products. Learn about the Reebok affiliate program.

  • Soccer – 6%

Soccer.com is a top retail provider of soccer-related products, from replica jerseys to balls to shoes. Learn about the Soccer affiliate program on FlexOffers.

  • StockX – Up to 4%

StockX is the world’s first stock market for things, from Retro Jordans to luxury handbags. Learn about the StockX affiliate program on Rakuten.

  • Umbro – 6%

Umbro designs, sources, and sells football-related apparel, footwear, and equipment. Learn about the Umbro affiliate program on FlexOffers.

  • Under Armour – 5%

Under Armour’s mission is to make you better. It sells shoes, apparel, recovery sleepwear, and fitness gear. Learn about the Under Armour affiliate program.

Sports Equipment Affiliate Programs
  • Bass Pro Shops – Up to 5%

Bass Pro Shops is a retailer of hunting, fishing, camping, and related outdoor recreation merchandise. Learn about the Bass Pro Shops affiliate program on Impact.

  • Bowflex – 4%

Bowflex is the brand name for a series of fitness training equipment. Learn about the Bowflex affiliate program on FlexOffers.

  • Cabelas – Up to 3%

Cabela’s sells hunting, fishing, camping, recreational shooting, and outdoor gear at competitive prices. Learn about the Cabelas affiliate program.

  • Dick’s Sporting Goods – 5%

Dick’s is a leading sporting goods retailer with a massive variety of equipment, apparel, footwear, and accessories. Learn about Dick’s affiliate program on Impact.

  • Perform Better – 10%

Perform Better sells high-quality gym and fitness equipment. Learn about the Perform Better affiliate program on CJ Affiliate.

  • Rawlings – 3%

Rawlings Sporting Goods Company is a manufacturer and marketer of sporting goods in the United States. Learn about the Rawlings affiliate program.

  • TRX – 8%

TRX provides a total-body workout for men and women of all ages and fitness levels with just one piece of equipment. Learn about the TRX affiliate program.

  • Wilson – 5%

Wilson manufactures a range of products for various sports, such as tennis, baseball, football, and basketball. Learn about the Wilson affiliate program on Impact.

Golf Affiliate Programs
  • Ben Hogan Golf – 6%

Ben Hogan Golf manufactures golf equipment for players of all levels. Learn about the Ben Hogan Golf affiliate program on CJ Affiliate.

  • Callaway – Up to 7%

Callaway Golf and Callaway Golf Preowned sell drivers, irons, woods, hybrids, wedges, balls, and more. Learn about the Callaway Golf affiliate program.

  • FootJoy – 5%

FootJoy sells golf footwear, gloves, and accessories that will enhance your on-course experience. Learn about the FootJoy affiliate program on CJ Affiliate.

  • Golf Galaxy – 5%

Golf Galaxy has a wide selection of golf clubs, apparel, and equipment from the top brands. Learn about the Golf Galaxy affiliate program on Impact.

  • TaylorMade – 6%

TaylorMade is the premier brand in golf today. Learn about the TaylorMade affiliate program on CJ Affiliate.

  • The Golf Warehouse – 3%

TGW has everything golfers need in one place. Learn about the TGW affiliate program on CJ Affiliate.

Other Affiliate Programs
  • Amazon – Up to 10%

Amazon sells and manufactures consumer products and subscriptions. Also, it sells merchandise and content from vendors and third-party sellers. Learn about the Amazon affiliate program.

  • eBay – Up to 6%

eBay connects millions of buyers and sellers globally. It has an online auction model in which users can purchase products by bidding and buying at set prices. Learn about the eBay Partner Network.

  • FanDuel – $40

FanDuel is changing the game in fantasy sports. Its a bookmaker and daily fantasy sports provider. Learn about the FanDuel affiliate program.

  • International Sports Sciences Association – 7%

ISSA is a distance education institution and certifying agency for fitness education and professional development. Learn about the ISSA affiliate program on CJ Affiliate.

  • Walmart – Up to 4%

Walmart is a multinational retail corporation that operates a chain of discount department and grocery stores. It’s one of the largest retailers in the world. Learn about the Walmart affiliate program.


Chad Tennant

Chad is an online marketer, publisher, and consultant. At Digital Fodder, he offers insights and strategies regarding affiliate and online marketing, ecommerce, YouTube, and more. At Partnercade, he helps companies grow their affiliate programs. Connect, follow, or start a conversation with Chad on LinkedIn.


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