Last updated on September 14, 2021
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It’s no secret that the world of finance is lucrative and responsible for creating many millionaires and billionaires. The financial industry yields thousands of products and services that millions of people use worldwide. You probably use some of these products, including bank accounts, investments, credit cards, and loans. The institutions that many individuals deal with are commonly a result of recommendations from family and friends. Companies also spend billions on marketing to attract/retain customers, increase brand awareness, and differentiate themselves.
Financial tech companies (fintechs) have made the landscape more exciting and competitive. Fintechs leverage the internet and technology to create innovative cost-saving solutions. Millions of people are gravitating to fintechs from legacy banks and financial companies. For example, Wise and Robinhood have quickly attracted millions of customers. They, and many other fintechs, have affiliate programs.
Can you make money with financial affiliate programs? Yes, you can. Many financial companies offer high-paying affiliate programs for leads, new customers, and sales. Also, the financial niche is one of the most profitable affiliate categories alongside ecommerce and marketing apps. For instance, a commission rate of $100, or more, is commonplace.
Disclosures and transparency are especially critical in the financial industry. The Securities and Exchange Commission (SEC) and the Federal Trade Commission (FTC) pay close attention to advertisers and affiliates. The FTC has a guide for best practices and recommendations. For instance, affiliates should include #Ad, #EarnedCommission, or #SponsoredPost when posting affiliate links on social media sites.
Best Financial Affiliate Programs
Let’s review the best financial affiliate programs in 2021. While some bloggers provide incomplete lists of around ten programs, I’ll provide you with a robust selection of reputable merchants to maximize your options and income prospects. That’s how you’re going to succeed, right? (The answer is yes.)
I’ve mostly listed companies that are on trustworthy affiliate networks for efficient payment processing and earnings per click (EPC) data. Impact and CJ Affiliate lead the way with the best opportunities. ShareASale and FlexOffers are next in line. For credit card affiliate programs, FlexOffers has an election selection. Separately, I have you covered if you want to promote the best cryptocurrency affiliate programs.
Bank Affiliate Programs
BBVA Compass
BBVA offers checking and savings accounts, credit cards, wealth management, and other financial services. Learn more and join the BBVA affiliate program.
- CPA: Cost per lead
- Commission rate: $85
- Cookie duration: Session-based
- Affiliate software/network: CJ Affiliate
CIT Bank
CIT Bank is an online-only bank offering highly competitive savings products. Learn more and join the CIT Bank affiliate program.
- CPA: Cost per lead
- Commission rate: $100
- Cookie duration: 30 days
- Affiliate software/network: CJ Affiliate
Budgeting Affiliate Programs
YNAB
You Need A Budget (YNAB) is an award-winning personal finance software and proven method to gain total control of your money. Learn more and join the YNAB affiliate program.
- CPA: Cost per lead
- Commission rate: $6
- Cookie duration: 30 days
- Affiliate software/network: Impact
Credit Affiliate Programs
MyFICO
MyFICO is the official consumer division of FICO, the company that invented the FICO credit score. It offers credit reports, scores, and financial tips to consumers. Learn more and join the MyFICO affiliate program.
- CPA: Cost per sale and lead
- Commission rate: $5
- Cookie duration: 30 days
- Affiliate software/network: ShareASale
TransUnion
TransUnion provides credit reports, scores, analyses, and unbiased content to improve people’s lives. Learn more and join the TransUnion affiliate program.
- CPA: Cost per sale
- Commission rate: Up to $60
- Cookie duration: 30 days
- Affiliate software/network: Impact
Insurance Affiliate Programs
Allianz Care
Allianz Care is one of the leading providers of international health insurance in the world. Learn more and join the Allianz Care affiliate program.
- CPA: Cost per sale and lead
- Commission rate: Up to 20 EUR
- Cookie duration: 30 days
- Affiliate software/network: CJ Affiliate
CoverWallet
CoverWallet offers Insurance to companies of all sizes tailoring coverage to the specific requirements of each client. Learn more and join the CoverWallet affiliate program.
- CPA: Cost per lead
- Commission rate: $30
- Cookie duration: 30 days
- Affiliate software/network: CJ Affiliate
Hippo
Hippo offers intuitive and proactive home insurance by taking a smarter, tech-driven approach. Learn more and join the Hippo affiliate program.
- CPA: Cost per lead
- Commission rate: $5
- Cookie duration: 90 days
- Affiliate software/network: ShareASale
Lemonade
Lemonade offers renters, homeowners, and pet owners affordable insurance, powered by tech and driven by social good. Learn more and join the Lemonade affiliate program.
- CPA: Cost per sale
- Commission rate: $25.50
- Cookie duration: 30 days
- Affiliate software/network: Impact
Investment Affiliate Programs
Acorns
Acorns is a micro-investing app that helps people save and invest for the future. Learn more and join the Acorns affiliate program.
- CPA: Cost per lead
- Commission rate: Up to $12
- Cookie duration: 30 days
- Affiliate software/network: FlexOffers and Impact
M1 Finance
M1 Finance offers a unique combination of automated investing with a high level of customization, allowing clients to create portfolios tailored to their exact needs. Learn more and join the M1 Finance affiliate program.
- CPA: Cost per transaction
- Commission rate: $100
- Cookie duration: 30 days
- Affiliate software/network: Impact
Personal Capital
Personal Capital is a robo-advisor offering many financial services and free tools for investors. Learn more and join the Personal Capital affiliate program.
- CPA: Cost per transaction
- Commission rate: $100
- Cookie duration: 30 days
- Affiliate software/network: Impact
Questrade
Questrade is an established Canadian online brokerage that provides low-cost solutions for self-directed investors, active traders, and managed clients. Learn more and join the Questrade affiliate program.
- CPA: Cost per transaction
- Commission rate: $70 one-time or 7.5% recurring
- Cookie duration: 60 days
- Affiliate software/network: Post Affiliate Pro
Wealthsimple
Wealthsimple combines investing, commission-free, trading, money transfers, cryptos, and other financial products/services in one app. It’s available to Canadian and UK residents. Learn more and join the Wealthsimple affiliate program.
- CPA: Cost per transaction
- Commission rate: Up to $50
- Cookie duration: 45 days
- Affiliate software/network: Impact
Loan Affiliate Programs
Credible
Credible empowers consumers by bringing transparency and simplicity to the process of borrowing and refinancing debt. Learn more and join the Credible affiliate program.
- CPA: Cost per lead
- Commission rate: Up to $200
- Cookie duration: 45 days
- Affiliate software/network: CJ Affiliate
Nav uses real business data to quickly match small businesses with the best loans and credit cards. Learn more and join the Nav affiliate program.
- CPA: Cost per transaction
- Commission rate: Up to $40
- Cookie duration: 30 days
- Affiliate software/network: Impact
Payoff
Payoff offers loans to customers for paying off their credit card debt. Learn more and join the Payoff affiliate program.
- CPA: Cost per transaction
- Commission rate: Up to $150
- Cookie duration: 30 days
- Affiliate software/network: CJ Affiliate
SoFi
SoFi is a new kind of finance company taking a radical approach to lending. Learn more and join the SoFi affiliate program.
- CPA: Cost per lead
- Commission rate: Up to $150
- Cookie duration: 30 days
- Affiliate software/network: CJ Affiliate
Money Transfer Affiliate Programs
Wise
Wise enables people to send and receive money–internationally and locally–at mid-market exchange rates and low fees. All costs are known upfront. Learn more and join the Wise affiliate program.
- CPA: Cost per transaction
- Commission rate: Starts at £10
- Cookie duration: Lifetime
- Affiliate software/network: Partnerize
Remitly
Remitly is an online and mobile payment service company that provides international money transfers. It focuses on remittance activities. Learn more and join the Remitly affiliate program.
- CPA: Cost per transaction
- Commission rate: Up to $20
- Cookie duration: 30 days
- Affiliate software/network: Impact
TransferGo
TransferGo is an international money transfer company for migrant workers who want to send money back to their families. Learn more and join the TransferGo affiliate program.
- CPA: Cost per transaction
- Commission rate: £10
- Cookie duration: 30 days
- Affiliate software/network: Impact
Trading Affiliate Programs
Ally Invest
Ally Invest is a leading discount broker. Customers can buy stocks, ETFs, options, and more. Learn more and join the Ally Invest affiliate program.
- CPA: Cost per lead
- Commission rate: $25
- Cookie duration: 45 days
- Affiliate software/network: CJ Affiliate
eToro
eToro is a social trading and multi-asset brokerage company that focuses on providing financial and copy trading services. Learn more and join the eToro affiliate program.
- CPA: Cost per lead
- Commission rate: $200
- Cookie duration: 45 days
- Affiliate software/network: CJ Affiliate and in-house
TradeStation
TradeStation is a discount brokerage offering low-cost stock, ETF, options, and more. Learn more and join the TradeStation affiliate program.
- CPA: Cost per sale
- Commission rate: $50
- Cookie duration: 30 days
- Affiliate software/network: Impact
Your Next Move
From banks to investments and from money transfer to insurance, financial affiliate offers are diverse. So, consider what merchants and products you want to promote to your audience. It will also help if you market those products you like and use. Case in point, I promote Wise on my tools and resources page.
You can also promote financial literacy through courses and books. Online education is a multibillion-dollar industry with many e-learning companies offering courses in financial planning, budgeting, saving, investing, and so on. Many of these same companies have rewarding affiliate programs, for example, Coursera and Skillshare. If you want to recommend books, Amazon has an affiliate program.
Since financial products impact the lives of almost everyone, you don’t need to be a financial expert or limit your content. For instance, a travel blogger could write about travel credit cards, whereas a YouTuber might discuss the products she uses to save money. Thus, promoting financial services and products is as relevant as you want them to be for your readers and viewers.
