November 15, 2023
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Millions of individuals participate in the games of love, sex, and relationships daily. To navigate those experiences, many people use dating websites, apps, services, coaches, and experts. Bloggers, YouTubers, and columnists provide advice, while entertainment executives shape the narrative with television shows like The Bachelor, The Bachelorette, and Love Island. The big business of dating produces many money-making opportunities for content creators. This post will review the best relationship, matchmaking, and dating affiliate programs for beginners, bloggers, and social media marketers.
Dating Industry Overview
Swipe right or swipe left; that is the question. Swiping to find partners is an activity Tinder has popularized, and millions of people use the app for dating. While Tinder might be synonymous with dating apps, it isn’t the only one. Search Apple and Google app stores, and you’ll find hundreds more, including Badoo and Bumble. Furthermore, Facebook connects people through Facebook Dating.
Before mobile dating apps, online dating sites were the go-to for relationship possibilities. In the early 2000s, sites like Plenty of Fish (POF), OkCupid, and Match led the way.
Match, eHarmony, Badoo, and Spark Networks are the top four dating app companies globally, and they manage various dating brands, sites, and apps.
Best Dating Affiliate Programs
Matchmaking affiliate programs tend to pay high commissions, such as 30% to 75% for sales and $2 to $10 per lead. Thirty-day referral periods are standard. CJ Affiliate and FlexOffers have the best selection of dating merchants.
eHarmony
eHarmony is making history by creating more meaningful connections that lead to fulfilling marriages. Based on 35 years of clinical experience and rigorous relationship research, it built the world’s first patented compatibility-based matching system. eHarmony concentrates on singles in the U.S., Canada, the U.K., and Australia. Its blog covers dating and relationship advice, tips, being single, and more.
The eHarmony affiliate program offers the following incentives:
- Commission: Up to 20% per sale
- Cookie duration: 45 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate and Awin
Spark Networks
Spark Networks is a leading global dating company with an expanding portfolio of dating apps, including Elite Singles, Zoosk, Christian Mingle, and Silver Singles. Many of those sites have affiliate programs on CJ Affiliate.
- Commission: Depends on the website/brand
- Cookie duration: Up to 45 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
Tinder
Tinder is a dating and geosocial networking app. Users anonymously “swipe right” to like or “swipe left” to dislike other users’ profiles, which include their photos, bios, and interests. It offers premium features through subscription plans, such as Plus, Gold, and Platinum.
Although Tinder doesn’t have an affiliate program, it occasionally runs referral programs. For instance, a user can get free Super Likes once enough friends sign up through her referral link.
MillionaireMatch
MillionaireMatch celebrates and embraces successful people. Its online dating site includes an elite clientele of rich and attractive men and women, CEOs, pro athletes, doctors, lawyers, investors, entrepreneurs, beauty queens, supermodels, and Hollywood celebrities seeking dating opportunities and long-term relationships.
MillionaireMatch has been catering to singles for 20+ years. Its top countries for dating include the United States, Canada, the United Kingdom, and Australia. Over 5 million daters use the site.
Affiliates get the following from the MillionaireMatch affiliate program:
- Commission: $2 per lead and up to $200 per sale
- Cookie duration: 90 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
SugarDaddyMeet
SugarDaddyMeet provides a platform for generous men and attractive women seeking mutually beneficial relationships. As the top upscale sugar daddy dating site, it only accepts applications from the top 20 wealthiest countries.
Members include wealthy and successful men and young and attractive women, such as doctors, lawyers, other professionals, financiers, and benefactors. Users will also find beautiful, intelligent, classy college students, aspiring actresses, and models.
The SugarDaddyMeet affiliate program offers the following compensation:
- Commission: $60, $150, and 10% from sub-affiliates
- Cookie duration: 30 days
- Payout threshold: $50
- Affiliate software: In-house
ChristianCafe
ChristianCafe has been successfully connecting Christian singles since 1999. It’s independently Christian-owned and shares the values of its members. During a free trial, members can create dating profiles and communicate for free using on-site messaging.
Along with the regular search criteria, such as age and location, members can specify church denomination, Christian faith level, and involvement. From Adventist to Mennonite, ChristianCafe wants to provide fellowship and laughs.
The ChristianCafe affiliate program is rewarding for these reasons:
- Commission: 40% per sale
- Cookie duration: 120 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
Christian Mingle
Christian Mingle is the leading Christian dating site for single men and women seeking a God-centered relationship. What sets them apart is their ability to help foster quality connections.
Christian Mingle features robust profiles and personalization to help members connect with other like-minded individuals. Also, the site offers powerful communication tools to support members and deeper connections.
Marketers get the following from the Christian Mingle affiliate program:
- Commission: $2 per lead
- Cookie duration: 30 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
Dating Group
Dating Group is a global social discovery company. Its services enable people around the world to connect and date safely. Its brands include CupidMedia, Dating.com, DateMyAge, Once, Tubit, DilMil, and many more, each with a unique platform tailored to different communities defined by interest, geography, and demographics.
The Dating Group affiliate program has the following benefits:
- Commission: Up to $300 per sale
- Cookie duration: 45 days
- Payout threshold: $50
- Affiliate software: In-house and CJ Affiliate
EliteSingles
EliteSingles is an innovative matchmaking service for sophisticated and ambitious professionals seeking satisfying relationships. It’s available in American, Canadian, and Australian markets.
The EliteSingles affiliate program is appealing for these reasons:
- Commission: $7 per lead
- Cookie duration: 45 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
Jdate
Jdate is the premier Jewish dating site and the largest community for Jewish singles looking to make great connections. Its profiles go beyond the usual to highlight what’s truly meaningful to its users so they can find someone truly compatible. Furthermore, it provides articles, advice, insights, success stories, and everything daters need to stay inspired.
The Jdate affiliate program is profitable for these reasons:
- Commission: $2 per lead
- Cookie duration: 30 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
Lovehoney
Lovehoney ships sexual happiness products in discreet, dull brown boxes direct from their warehouses to your door, including toys, lingerie, lubes, and condoms. Furthermore, they provide advice and resources for more enjoyable experiences.
Affiliates get the following benefits from the Lovehoney affiliate program:
- Commission: Up to 22% per sale
- Cookie duration: 30 days
- Payout threshold: $10
- Affiliate network: Impact
Match
Match redefines how single men and women meet, flirt, date, and fall in love through online dating. It serves over 50 countries in twelve languages. Match puts you in control of your love life to meet that special someone and form a lasting relationship clicks at a time.
The Match affiliate program offers the following incentives:
- Commission: 50% per sale
- Cookie duration: Up to 45 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate and FlexOffers
Meetup
Meetup is a leader in powering personal, real-life connections. Millions of people use Meetup to pursue a passion, share a hobby, learn something new, support a cause, and explore an interest with others through groups and events. It is also a great site to meet that special someone.
The Meetup affiliate program is lucrative for these reasons:
- Commission: $20 per sale
- Cookie duration: 7 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
OurTime
OurTime is a dating site that understands what it is to be over 50 and celebrates this exciting chapter. It honors the freedom, wisdom, and appreciation for life that only comes with time. In addition, it offers a community that focuses on specific interests and desires. OurTime has mobile apps for Apple and Android users.
Affiliates get the following from the OurTime affiliate program:
- Commission: 50% per sale
- Cookie duration: 45 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
Parship
Parship is one of the leading online matchmaking sites for discerning singles in the United Kingdom and Europe. It helps members find love using an objective and scientific evaluation based on 32 personality traits and 136 rules. Learn more and join the Parship affiliate program.
- Commission: Depends on the country
- Cookie duration: Depends on the country
- Payout threshold: $50
- Affiliate network: Awin
SeekingArrangement
Seeking.com is a luxury dating site where beautiful and successful people find mutually beneficial relationships. It boasts more than 20 million sugar daddies and babies in over 130 countries.
The Seeking affiliate program offers the following compensation:
- Commission: 75% per sale
- Cookie duration: 30 days
- Payout threshold: $50
- Affiliate software: Everflow
SilverSingles
SilverSingles is an exclusive dating site that targets single professionals over 50. It’s where beauty meets wisdom and experience.
The SilverSingles affiliate program is rewarding for these reasons:
- Commission: $7 per lead
- Cookie duration: 30 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
Social Catfish
Social Catfish is an online investigation site; you can verify a person’s identity using images, email addresses, phone numbers, and online profile searches. It’s an excellent app for people who think they might be catfished and want to put safety first.
The Social Catfish affiliate program offers the following benefits:
- Commission: Up to 35%
- Cookie duration: 30 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
Sugarbook
Sugarbook connects sugar daddies and mommies with sugar babies for ideal arrangements, fantasies, and no-strings-attached fun. In a sugar relationship, both parties define what they want in exchange for financial support. This usually consists of males/females seeking financial support/gifts in exchange for love and companionship.
Marketers get the following from the Sugarbook affiliate program:
- Commission: $45 per sale
- Cookie duration: 30 days
- Payout threshold: $100
- Affiliate software: iDevAffiliate
Sugar Daddie
Sugar Daddie is a dating service that helps you discover your perfect sugar partner to enjoy the sugar lifestyle. It’s been introducing wealthy and successful males to young and beautiful women since 2002. It welcomes millionaires, models, and professionals seeking a quality online dating approach.
The Sugar Daddy affiliate program has the following benefits:
- Commission: 50% per sale
- Cookie duration: 45 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
Zoosk
Zoosk is undoubtedly one of America’s leading and most recognizable dating sites. Zoosk uses behavioral matchmaking technology and analytics to match users in real-time.
The Zoosk affiliate program is appealing for these reasons:
- Commission: $4 per lead
- Cookie duration: 30 days
- Payout threshold: $50
- Affiliate network: CJ Affiliate
Ashley Madison
Ashley Madison caters to the cheating, affairs, and open marriage crowd of 40 million members. It facilitates discreet relationships of all kinds and operates in five countries.
The Ashley Madison affiliate program is appealing for these reasons:
- Commission: Up to $120 per sale
- Cookie duration: Undisclosed
- Payout threshold: $50
- Affiliate software: In-house
Start Earning
You now have a robust selection of dating affiliate programs and can continue your research to find rewarding referral programs. Consider what sites and apps suit your target market. For example, will you focus on everyone: older people, single moms, or Christians? The better you understand your target demographic, the more you can delight them with advice, recommendations, and dating stories. Many sex toy companies are on ShareASale if your audience is more adventurous and open-minded.
STDCheck and myLAB Box provide at-home healthcare and STD testing services, which may interest your readers. Their affiliate programs are on CJ Affiliate.
Apps and websites are only one facet of the multi-billion-dollar dating and companion industry. One report states, “The dating industry consists of much more than just dating websites, although these get the bulk of the media attention and account for 70% of the industry’s revenues.” So, content creators can cover related categories and niches, including lifestyle, fashion and accessories, cosmetics, health and wellness, self-help, entertainment, events, food, books, gifts, adult toys, horoscopes, and travel. So, for instance, you might write about what to wear on a third date, nine fantastic restaurants in NYC to celebrate an anniversary, or the best countries to have a destination wedding. Suffice it to say there are profits in the love business.
