Coinbase Affiliate Program: Overview, Pros, and Cons

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Coinbase is a digital currency exchange and wallet where businesses and individuals trade bitcoin, ethereum, litecoin, and other altcoins. Its products meet the needs of different types of customers.

  • Coinbase Wallet is a highly secure crypto wallet.
  • Coinbase Card is a Visa debit card that is funded by your Coinbase balance.
  • Coinbase Pro offers an intuitive user interface with real-time order books, charting tools, trade history, and more.
  • Coinbase Prime is a professional trading platform designed for institutional clients.
  • Coinbase Custody gives clients access to a secure, institutional-grade offline storage solution and is an independent, NYDFS-regulated entity.
  • Coinbase Commerce integrates with leading e-commerce platforms like Shopify to accept cryptocurrency payments.
  • Coinbase Earn lets you earn cryptocurrencies while learning about them.
  • USD Coin (USDC) is a cryptocurrency by Coinbase. For customers with a US dollar bank account, 1 USDC can always be redeemed for 1 USD, giving it a stable price.

Coinbase Company Logo

  • Founded by Brian Armstrong and Fred Ehrsam in 2012
  • Headquarters: San Francisco, USA
  • 20M+ users
  • $150B+ traded
  • Available in 40+ countries
Coinbase Affiliate Program

The Coinbase affiliate program is hosted by the Impact affiliate network, and anyone can join. Let’s review the pros, cons, commission rate, cookie length, payout threshold, and other pertinent details.

Program Benefits

Coinbase is a top-rated crypto entity that is backed by well-known investors such as ICE/NYSE, BBVA, USAA, Y Combinator, and others. It’s one of the largest crypto exchanges in the world by trading volumes, website traffic, and valuation. It has avoided news headlines involving bad actors and shady activities, for example, missing founders, theft, and exchange breaches. One drawback of Coinbase is its trading fees, which are relatively high compared to other exchanges, like Binance. However, Coinbase provides a premium platform, which justifies higher pricing.

Coinbase’s affiliate landing page is excellent and includes pertinent details. It’s simple, fluid, tidy, and clean. However, they don’t specify the cookie length, which is a critical detail (it’s 30 days).

Affiliates can earn high commissions. When you refer new customers to Coinbase, you’ll receive 50 percent of their fees for the first three months.

The payout threshold is low. Impact pays commissions to affiliates who have accumulated a minimum of 50 USD or the local equivalent. Payments are sent to the publisher’s PayPal or bank account.

Deep linking is available. Deep linking is the practice by which an affiliate creates a link to a specific page on the merchant’s site. For example, instead of using a generic homepage affiliate link, I deep link to an article that relates to my post. Publishers can create links and direct traffic to landing pages of their choosing.

Creative assets and banners are well-designed. Hand it to Coinbase’s web and marketing design teams. They’ve taken pages out of Shopify and HubSpot playbooks to provide affiliates with high-converting and appealing advertising materials.

There’s an affiliate marketing manager. I like to see that a merchant/advertiser has assigned someone to support publishers. In some programs that I participate in, it’s challenging to reach the affiliate manager or get a response promptly.

Impact is a reputable affiliate network. It’s one of the few networks I like and trust. Its tracking software is robust, efficient, and has excellent reporting functionality.

Coinbase also has a referral program. Long before Coinbase launched its affiliate program, it enabled users to earn bonuses. As they state, “If your friend visits and initiates a buy or sell of $100 or more (or 100 USD equivalent of your domestic currency) within 180 days of opening his or her account, you both will receive a 10 USD (or 10 USD equivalent of your domestic currency) referral bonus when the order completes. Orders can take up to 4 business days to complete.”

Program Drawbacks

A 30-day cookie is standard but could be longer. Funding an account and trading aren’t things people rush to do. Secondly, it takes time to get verified, deposit funds, learn the UI, and finally pull the trigger on a trade. All those minor delays make the 30-day referral period disadvantageous.

The recurring payments only last three months. Although the commission rate is high, 50 percent, your earnings will stop quickly. Alternatively, a lower payout rate of 20 to 30 percent with ongoing payments for the life of the customer would be more promising.


Making Money

Can you make $1,000 a month with Coinbase? You can, but it will depend on market sentiment and developments. Bitcoin and cryptocurrencies go through peaks and valleys like stock markets. When market participants are optimistic, they’ll want to trade and vice versa. Case in point, the “crypto winter” kept a lot of traders and investors on the sidelines for months, which lowered demand and interest for digital currencies. As for Coinbase, it has an impressive assortment of excellent products to promote, which helps to convert traffic. However, it must continue to innovate because of increasing competition from free crypto trading platforms such as Revolut, Robinhood, and Square’s Cash App.

Where should Coinbase rank in your marketing activities? If you cover digital currencies, forex, money, investments, and so on, it should be a mid to high priority. Otherwise, you can make Coinbase a low to middle focus.

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Chad Tennant

Chad is an online marketer, content creator, and advisor. His primary goals are to help businesses and individuals achieve growth and financial success. Learn more at


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