22 Best CBD Affiliate Programs


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Cannabidiol (CBD) is one of 100+ cannabinoids found in cannabis plants. It derives directly from the hemp plant, which is a cousin of the marijuana plant. CBD, by itself, doesn’t cause a “high.” Highs are a byproduct of heating tetrahydrocannabinolic acid (TCHA), which is one of the most abundant cannabinoids found in cannabis. When THCA is heated, it transforms into THC, which binds to CB1 receptors in the brain producing psychoactive effects (highs).

Is CBD legal in the United States? The long answer requires you to sort through the weeds. It depends, is the short answer. If CBD comes from a hemp plant with less than 0.3 percent of THC, you can buy it under federal law. However, some states still have legal restrictions on the possession of CBD.

With marijuana laws becoming less punishing, it, CBD, and related products are enabling new markets. Secondly, medical studies show that CBD has health benefits. For example, it can be an effective way to treat some childhood epilepsy syndromes. Furthermore, people use it to address anxiety, sleep disorders, and chronic pain. (People should also understand the side effects.) All those developments have led to projections of a billion-dollar industry, with many investors snapping up stocks of companies in the cannabis sector.

How to Make Money

There are a few ways to enter the CBD market, including:

  • Sell goods with ecommerce software, such as Shopify and WooCommerce.
  • Sell products on marketplaces, such as Amazon and eBay.
  • Sell CBD/marijuana-themed items on print-on-demand (POD) and made-to-order platforms, like Zazzle and Design By Humans.
  • Create videos about all things cannabis and upload them to YouTube to earn ad revenue.
  • Promote products and services as an affiliate marketer to earn commissions.

Affiliate Marketing

Since the CBD retail industry is in its infancy, affiliate programs are few. Still, publishers have enough options. Affiliates in this space can also promote items from these categories:

  • Cannabis accessories
  • Food and drink
  • Health and wellness
  • Hemp clothing and accessories
  • Hobbies
  • Lifestyle
  • Travel and leisure
  • Weed growing kits

Case in point, you might write about the best beverages to pair with cannabis or countries to visit for pot-friendly experiences.

The Top Affiliate Programs

Publishers want to promote the top affiliate programs because they can yield more commissions. It’s as simple as that. Other articles highlight “the best programs,” but most of them include random and unvetted merchants that won’t increase your earnings. Let’s identify what excellent and profitable affiliate programs have in common.

A Fair Variable or Fixed Commission

Advertisers who pay single to low double-digit commission rates (or who nickel and dime publishers) aren’t worth your consideration. (Note: some industries pay low commission rates because they operate on thin margins.) A commission rate of 20 percent is the benchmark I use. For fixed commissions, rates are subjective.

A Minimum Cookie Length of 30 Days

Giving marketers one or a few days to convert traffic is ridiculous and unfair. By contrast, a 30-day conversion period allows for prospects to become customers and affiliates to get credit for their promotional efforts. Although thirty-day referral periods are a standard industry practice, a minimum of 90 days should be commonplace.

Other Factors

Other factors you should consider are a program’s earnings per click (EPC), payout threshold, deep linking capabilities, and affiliate support. You’ll want to partner with merchants/affiliate managers who are intelligent, fair, responsive, and quick to resolve inquiries. The affiliate tracking software a merchant chooses is also critical to achieving success. Learn how to choose affiliate products and programs.

CBD Affiliate Programs List

Let’s review the best CBD affiliate programs. Many of the programs on this list are available on the top affiliate networks. These programs and networks are excellent for bloggers, YouTubers, beginners, and experienced marketers. A company might not mention an affiliate program on its website but may have one. Merchants typically link to their affiliate programs in their website menus and footers, and some offer programs on multiple networks.

  • Calm by Wellness – 30% (commission rate)

Calm by Wellness sells hemp CBD oils, gummies, topicals, and pet treats. Its high-quality products are grown and manufactured in the USA. Learn about the Calm by Wellness affiliate program.

  • NuLeaf Naturals – 20%

NuLeaf Naturals is one of America’s top pioneering hemp companies. It sells 100% organic, lab-tested full-spectrum CBD oils. Learn about the NuLeaf Naturals affiliate program.

  • CBDistillery – 10%

CBDistillery sells high-quality, competitively priced hemp-derived CBD products. Learn about the CBDistillery affiliate program on Impact.

  • CBDfx – 20%

CBDfx offers high-quality full-spectrum, broad-spectrum, and isolate CBD products. Learn about the CBDfx affiliate program on ShareASale.

  • CBDoil – 15%

CBDoil is a supplier and manufacturer of hemp CBD products. The United States Hemp Authority certifies it. Learn about the CBDoil affiliate program on ShareASale.

  • CBDPure – 40%

CBDPure is a leading provider of CBD oil. Its products have been specially formulated using only pure CBD extract and organic hemp oil. Learn about the CBDPure affiliate program.

  • Diamond CBD – 18%

Diamond CBD develops innovative CBD hemp extracts and products to sell worldwide. Learn about the Diamond CBD affiliate program.

  • Direct CBD Online – 20%

Direct CBD Online sells oils, edibles, creams, and more. Learn about the Direct CBD Online affiliate program on ShareASale.

  • Gaia Herbs – 8%

Gaia Herbs is the leading herbal brand in North America with more than 200 liquid extracts, functional powders, teas, and patented Liquid Phyto-CapsTM. Learn about the Gaia Herbs affiliate program.

  • Green Roads – 10%

Green Roads focuses on improving your physical and mental well-being. It sells CBD oils, edibles, and CBD-infused topicals. Learn about the Green Roads affiliate program on ShareASale.

  • Green Wellness Life – 10%

Green Wellness Life sells CBD capsules, edibles, raw oil extracts, hemp topicals, and more. Learn about the Green Wellness Life affiliate program.

  • Hemp Bombs – 20%

Hemp Bombs manufactures high-quality CBD products through domestic sourcing, in-house manufacturing, and quality control. Learn about the Hemp Bombs affiliate program.

  • Joy Organics – 25%

Joy Organics develops premium CBD products through innovation and excellence, with service to match. Learn about the Joy Organics affiliate program.

  • Just CBD – 18%

Just CBD sells everything from gummies to protein bars. Learn about the Just CBD affiliate program on CJ Affiliate.

  • MadeByHemp – 15%

MadeByHemp provides you with quality products and the education you need to make informed choices. Learn about the MadeByHemp affiliate program.

  • Plant People – 15%

Plant People sells organic, full-spectrum, high-performance CBD, and adaptogen products to reduce stress, anxiety, pain, and inflammation. Learn about the Plant People affiliate program on ShareASale.

  • PureKana – 15%

PureKana is a top source for high-quality and affordable products made from CBD-rich hemp. Learn about the PureKana affiliate program.

  • Pure Relief – 20%

Pure Relief is a manufacturer and retailer of naturally-derived products made with CBD extract from industrial hemp. Learn about the Pure Relief affiliate program on ShareASale.

  • Social CBD – 20%

Social CBD products are sourced from organic, U.S. grown hemp and are available in tincture and vape options. Learn about the Social CBD affiliate program on FlexOffers.

  • Amazon – Up to 10%

Amazon is an ecommerce giant and top online retailer. It sells CBD oils, creams, gummies, and pet treats. Learn about the Amazon affiliate program.

  • eBay – 50% to 70%

eBay provides an online auction model in which users can purchase products by bidding and buying at set prices. Many CBD goods are available on eBay. Learn about the eBay affiliate program.

  • Walmart – Up to 4%

Walmart is a multinational retail corporation that operates a chain of discount department and grocery stores. It sells many CBD products instore and online. Learn about the Walmart affiliate program.

Disclaimer: This post is for information purposes only. It does not offer medical or legal advice. Consult your physician or lawyer regarding cannabis and CBD products before using them.


Chad Tennant

Chad is an online marketer, consultant, and publisher. He helps businesses and individuals achieve growth and financial success. Learn more at digitalfodder.com/about