Thousands of people earn money on YouTube because it’s a high-traffic platform. It’s the second most visited website and search engine globally after Google. (YouTube and Google are owned by the same company, i.e., Alphabet.) That produces billions in advertising revenue for YouTube, with $30 billion paid to creators over the past three years.
YouTubers take different approaches to profit from their channels and videos. For instance, a standard approach is to enroll in YouTube’s partner program, whereas others focus on affiliate marketing.