YouTube

Like you, I frequently come across many videos that have millions of views on YouTube. Some creators possess a Midas touch or luck, which enables them to produce viral videos without much effort. However, most full-time YouTubers implement plans and strategies to succeed. For instance, many creators do keyword research to improve their search rankings, discoverability, and visibility. Other users implement several tactics to increase their subscribers.

Although YouTube’s Studio application is robust, many creators use third-party products and services to support planning, strategy, and channel management. One such tool is VidIQ, which is popular among YouTubers. Let’s review how it can help you get more views, subscribers, and revenue.

Growing a YouTube channel is one of the best ways to make money online. It’s up there with ecommerce and software monetization. The barriers and startup costs to launch a channel are low, which makes YouTube an enticing proposition. There are many ways YouTubers earn money, including ad revenue, merch sales, affiliate marketing, and more. YouTube’s global reach of 2 billion users has helped creators to make six, seven, and eight-figure incomes annually.

Achieving success on YouTube is harder than it used to be. In 2015, YouTube CEO Susan Wojcicki said that over 400 hours of content is uploaded every minute. I’m confident that figure has increased and will someday be over 1,000. Therefore, creators must compete against hundreds of hours of new content each time they upload videos. Secondly, YouTube released stricter eligibility criteria for its partner program to thwart low-quality content. The updated guidelines also make it tougher to start earning ad revenue via its partner programs.

Many YouTubers understand the importance of appearing on the first page of search results. Page-one click-through rates (CTRs) are higher than any other page (many people don’t navigate past page-one for search results. Do you?). Naturally, being on the first page increases a video’s visibility and discoverability.

To consistently rank high in search results requires an understanding of video and search engine optimization techniques. Search engine optimization (SEO) is the process of influencing the online visibility of a website or web page in a search engine’s unpaid results, which is also referred to as “natural,” “organic,” and “earned” results. At a high level, YouTube SEO is divided into two parts, i.e., pre and post publishing factors.

Achieving success on YouTube demands that creators produce engaging, high-quality content to keep viewers entertained. To do that, YouTubers use a range of tools and apps to manage their channels, videos, and everything in between. In this post, we’ll explore the best YouTube tools/apps to grow and manage your channel.