Facebook wants to amass 1 billion meaningful group members. While it has more than a billion users using groups, “meaningful” groups are communities that become a critical part of a user’s experience. In concert with its goal, Facebook makes frequent enhancements to group and admin tools. Arguably, groups are one of the main reasons users return daily.
Years ago, I saw the potential of Facebook Groups. So, I created a community for instructors to promote their online courses. My group grew to 40,000+ members, and it enabled me to generate passive income and drive traffic to my website. I was also able to build relationships with like-minded individuals. I liked owning my group so much that I purchased two more and grew my members under management (MUM) to 125,000. The other two groups focused on marketing and ecommerce. My goal was to reach half a million MUM.
Facebook Groups provides a space to communicate and share interests with like-minded people. You can create a group for almost anything and customize your group’s privacy settings for visibility and member selection.
Facebook Groups are critical to Facebook’s long-term success. Facebook has a five-year goal to amass 1 billion meaningful group members. (There are already 1 billion group members, but “meaningful” groups are communities that become a vital part of a user’s experience.) For many years, Facebook didn’t improve groups or support admins consistently. However, to align with its growth targets, it now rolls out new features and improvements regularly. It will also remove features that don’t gain traction; for example, group stories were terminated.
LinkedIn has never been the shiniest object among its social media peers. However, it’s arguably one of the most useful websites for career and business development activities such as recruiting talent, applying for jobs, generating leads, getting clients, and networking. LinkedIn offers free and premium accounts/plans, which millions of people use to maintain their online professional profiles. It also offers e-learning through LinkedIn Learning.
I’ve been on LinkedIn since October 18, 2009. I joined the platform because of the initial hype that surrounded it and to expand my online footprint. I’ve made countless changes and tweaks to my profile since. I’ve never focused on LinkedIn as a way to make money online (as I have with Facebook and YouTube) because it is one dimensional by comparison.
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