You recently created a website. It could be an online store or blog. It looks great, but something is missing. That “something” is a website element that encourages the next visitor to your site to act, for example, make a purchase, comment, or subscribe. After all, if visitors to your site see others acting, it will increase the chances of them following suit. That concept relates to social proof.
Social proof is a psychological and social phenomenon in which people rely on the feedback and actions of others to determine what is right and wrong in each situation.