16 Best Single-Product Shopify Themes: FREE & Paid (2023)
Sometimes a single product is all it takes to succeed in business. That was the case for Jamie Siminoff, the founder of Ring. Jamie created the Ring video doorbell and company, which he eventually sold to Amazon for more than a billion dollars. Long before Ring offered an assortment of security products, there was only the video doorbell.
Many online retailers think they must sell many different products to achieve success. However, one fantastic, in-demand product can fulfill their sales targets. Secondly, experimenting with one product before offering more can quicken and deepen your learnings.