Online retail is growing fast and offers enormous potential into the trillions of dollars. Retailers sell from their websites, on marketplaces, or both. Online store software gives you everything you need to launch a website/store. For example, many retailers use Shopify and WooCommerce to run their stores. With a website of your own, you’re in full control.
Marketplaces also utilize software to enable individuals to sell online, but you must follow the platform’s rules. For instance, millions of merchants sell goods on Amazon and eBay. Regarding guidelines, Amazon has many, including policies specifically for sellers who use dropshipping. Learn more about the pros and cons of marketplaces.