Best Affiliate Marketing & Tracking Software for Businesses (2022)
The affiliate marketing software that a company uses is critical to a program’s success. Affiliate tracking software must register users, generate links, track user/link activity, attribute conversions, produce reports, and integrate with payment solutions such as PayPal. Other features merchants may desire are multichannel analytics, messaging, email marketing, deep linking, fraud detection, and integration with marketing and business tools. Finally, the software should be reliable, efficient, and foster trust between merchants (advertisers) and affiliates (publishers).