February 11, 2022
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Canva is a graphic design application that helps users create social media graphics, presentations, logos, and posters with various layouts, images, photo filters, and fonts. Its software combines a drag-and-drop tool with a library of photographs, illustrations, and imagery. Canva also provides tools to create and edit videos. Its mobile app is well-reviewed and an Editor’s Choice app on the Google Play store. In 2019, Canva acquired Pixabay and Pexels, which are two popular free photo sites.
- Founded by Melanie Perkins in 2012
- CEO: Melanie Perkins
- Headquarters: Sydney, Australia
- 18M+ users in 190+ countries
- Available in 100+ languages
- Available on desktop, mobile (iOS and Android), and iPad
- Sites like Canva, competitors, and alternatives: 99Designs, Stencil, Snappa, Crello, Pixlr, and PicMonkey
Photos – Photo editing features include crop, text, speech bubble, texture, design grids, rotate, stickers, frames, vignette, icons, blur, and more.
Graphs – Users can turn raw data into something that’s both visual and easy to understand. Choose from more than 20 professional types of graphs, including area, bar, comparison, donut, and pie charts. Create infographics and Venn diagrams too.
Print – Create stunning designs and have them printed and delivered to your doorstep. With Canva Print, you can count on high-quality print products that are guaranteed to look as good on paper as they do on your screen.
Plans & Pricing
Canva offers three plans, including free, pro, and enterprise. Users can try Canva Pro for 30 days risk-free, with prices starting at $12.95 per month.
Canva Affiliate Program
Canva has an affiliate program. Impact, a top-rated affiliate network, hosts the program. Let’s review the benefits, drawbacks, commission rate, cookie duration, and program details. Here’s a snapshot.
- Cost per action (CPA): Cost per sale
- Commission rate: 15% – 80%
- Commission type: Single payment, nonrecurring
- Cookie duration: 30 days
- Payout threshold: $10
- Payment options: PayPal and bank account (get free bank account details for USD, EUR, GBP, and other currencies)
- Affiliate software/network: Impact
An affiliate signup page outlines the program and how it works, and Canva hits the mark. It mentions the cookie duration, commission rate, and contact email address. It also has a resources page for more information.
Affiliates can earn fantastic commissions. Publishers can earn 15 percent on a Canva Pro annual subscription and 80 percent on a monthly subscription.
Affiliates get a 30-day cookie. One of my biggest complaints with some programs is that their cookie/conversion durations are too short. Canva’s 30-day referral period meets the industry standard, but 60 to 90 days would be more advantageous.
The commission payment threshold is low. Impact issues payments when earnings exceed 10 USD or the local equivalent. Affiliates receive payments to their bank and PayPal accounts.
Deep linking is available, and it’s how an affiliate creates a link to a specific page on the merchant’s site. Instead of using a standard homepage affiliate link, you can link to a product, page, or article that relates to your content to increase relevance and conversion rates. Deep linking is essential for Canva given its extensive range of features and digital assets.
Canva’s advertising banners are appealing, straightforward, and come in different sizes. Affiliates will also like Canva’s animated and unique video advertisements.
There’s a full-time affiliate marketing manager. When a merchant has the staff to support publishers, it quickens processes and shows commitment. You can contact Canva’s affiliate team through Impact.
Impact’s affiliate tracking software is top-notch. It offers excellent and reliable tracking solutions. Furthermore, the user interface and activity reports are easy to navigate.
Designers, creators, and marketers love the simplicity of Canva. It has a 4.7 rating on Google Play and a 4.9 on the Apple app store. Those high marks support potentially high conversion rates. Affiliates can also promote Canva’s learning hub, offering tutorials, courses, and blogs.
Canva has a below-average affiliate acceptance rate. It accepts 43 percent of affiliates who apply to join. An approval rate above 75 percent is what merchants should target to scale their programs.
Canva pays attractive commission rates; however, a 20 to 30 percent recurring commission for the customer’s life would be more appealing.
Can you make $1,000 a month as a Canva affiliate? Yes, and more. Canva offers excellent commission rates for sales. Its 30-day referral period is standard, and Impact offers robust affiliate marketing software. Deep linking to Canva’s wide array of products and graphics will assist conversion rates.
Where should Canva rank in your marketing activities? It should be a low to mid priority. Canva is a popular design tool that outshines its competitors. However, there are many free and paid alternatives, giving customers plenty of options. From Instagram to WordPress to online presentations, it can be a handy app for individuals and business owners. Secondly, images, photos, and illustrations are fundamental to web design, marketing, and social media. The necessity of imagery for online projects has helped Canva to grow its user base into the millions.