25+ Best Tools for Marketers & Business Owners in 2023

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I like to try new products and services, and I’ve experimented with many over the years. My curiosity, open-mindedness, and willingness have led me to the top-rated tools I use today.

The tools below are excellent for bloggers, YouTubers, internet marketers, digital nomads, entrepreneurs, freelancers, and small business owners. They help me to grow my revenues, operate lean businesses, build relationships, and automate, and they’ll do the same for you.

Digital Marketing

Google Marketing Apps

Google offers many digital marketing tools for SMBs and enterprises, including Google Marketing Platform, Google Analytics, Google Ads, PageSpeed Insights, and Google Search Console.


GetResponse is an all-in-one digital marketing platform offering email marketing, landing pages, conversion funnels, webinars, opt-in forms, push notifications and other marketing automation tools. Sign up for free.


MailerLite provides robust email marketing features, including email automation, subscriber forms, auto resend, click maps, reporting, and more. Sign up for free.


Semrush is a powerful and versatile SEO, social, and content marketing platform for online marketers. It features SEO, PPC, social media, content, and video advertising research tools. Sign up for free.


Hootsuite is the leading social media marketing and management platform. Connect and manage your social media profiles to one dashboard to increase productivity and efficiency. Sign up for free.


Bitly‘s link management platform allows users to shorten, create, share, track, and analyze their links. Get started for free.



SiteGround is a leading web hosting company with millions of customers. It offers shared and cloud hosting, dedicated servers, domain services, and more. Explore SiteGround’s features, plans, and pricing.


Hostinger provides excellent hosting and domain names at super affordable prices. It maintains an excellent rating on Trustpilot, and customers love it. Learn about Hostinger’s features, plans, and pricing.


WordPress is a free and open-sourced website/blogging software designed for everyone. It emphasizes accessibility, performance, security, and user-friendliness. WordPress powers a third of websites globally, including this website. Most hosting companies offer quick WordPress installations to get up and running fast. Learn more about WordPress.

Better Uptime

Better Uptime notifies you when your website goes down. Simple. Create a free account to monitor and manage your website.




TubeBuddy is the #1 YouTube tool and browser extension for channel management, keyword and tag research, video SEO, competitor insights, bulk processing, marketing, and more. Get started with TubeBuddy’s free browser extension.


VidIQ is a robust tool that helps YouTubers and marketers grow their presence and brand on YouTube. It provides a suite of tools for keyword research, SEO, competitor analysis, analytics, and more. Get started with VidIQ’s free browser plugin.

Affiliate Marketing


ShareASale offers affiliate marketing software. It helps thousands of merchants grow their businesses by nurturing relationships, building cutting-edge technology, and guiding clients to success in affiliate marketing. Explore ShareASale to increase your revenues.


Impact is a leading partnership marketing platform transforming how businesses manage and optimize all types of partnerships, including affiliates, influencers, commerce content publishers, B2B, and more. Discover how Impact can scale your revenues.

Impact Starter Edition offers robust partnership and affiliate marketing software at an affordable price, starting at $30 monthly. It’s the same platform Fortune 500 companies and unicorn startups use, including Walmart, Target, eBay, Shopify, Canva, HubSpot, and Coursera.

Other Business Tools


Fiverr is the largest online marketplace for freelancer services. It also has online courses, SMB software, and other products to help businesses grow. Save time and money by hiring top-rated freelancers.


Shopify is a commerce platform allowing anyone to easily sell online, at a retail location, and everywhere. Extend your store to social media, use free tools, and improve app functionality. Start your free trial.


Canva is a graphic design tool that helps people create images, logos, thumbnails, posters, videos, and more. It provides access to over a million photographs, graphics, fonts, and templates. Get started for free.


Grammarly is a writing assistant and enhancement app that improves English grammar, punctuation, and spelling. Get started with Grammarly’s free browser extension.


Appointlet is an appointment scheduling app. Turn more prospects into customers by letting them book you immediately without costly and inefficient back-and-forth communication. Get started for free.


TechSmith provides user-friendly screen recording and screen capture software that dramatically changes how people communicate and collaborate. Start your free trial.


Thinkific is an all-in-one online course platform that empowers people to create, market, and sell online classes and learning experiences. I use it for my affiliate marketing course. Get started for free.


Tidio is an all-in-one customer service app that improves customer interaction and support. Its live chat widget makes your business available 24/7, while AI-powered chatbots engage your prospects in real-time. Get started for free.




Wise helps individuals, businesses, freelancers, and travelers to send, receive, hold, and spend money at the best exchange rates and lowest fees. It offers money transfer services, current accounts, international bank details, and a debit card. Start paying lower fees with Wise.


PayPal is a fast and safe way to process online financial transactions and payments. Users can send, receive, hold, and spend money in multiple currencies. PayPal owns Xoom and Venmo, which also facilitate money transfers. Sign up for free.

*Due to PayPal’s currency conversion fees and exchange rate markups, you’re much better off using Wise to send money when multiple currencies are involved.


Binance is the leading cryptocurrency platform offering various financial products, services, and instruments. Also, its trading volumes average 15x its nearest competitor. Users can trade, invest, earn, borrow, hold, pay, swap, create, and learn with Binance. Create your free account.


Coinbase is an established and publicly traded cryptocurrency platform based in the United States. It provides various products and services for individuals and businesses. Buy, sell, hold, earn, borrow, and learn with Coinbase. Create your free account.



Coursera offers online courses through partnerships with hundreds of top-ranked universities, including Stanford and Columbia. Learners can take courses, specializations, and degrees. Start learning today.

Shopify Learn

Shopify Learn offers free online business and marketing courses to help you build and grow a profitable business. Experienced and successful business owners teach classes. Start learning today.

Google Skillshop

Skillshop is a free Google training platform for tools and solutions, including Google Ads, Google Analytics, and Google AdMob. Users can also receive certifications. Start learning today.

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