Best Business and Marketing Tools


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I like to try new products and services, and I’ve experimented with many over the years. My curiosity, open-mindedness, and willingness have led me to the top-rated tools I use today.

The tools below help me to grow my revenues, operate lean businesses, build relationships, and automate. They’ll support your sales and profits too. These tools are excellent for bloggers, YouTubers, internet marketers, digital nomads, entrepreneurs, freelancers, and small business owners. Suffice it to say, you should be using tools from Google, for example, Google Analytics, Google Ads Keyword Planner, Google Search Console, and PageSpeed Insights.



Shopify is the best software to create and grow an online store. It gives you everything you need to sell online, on social media, and in person. Also, it has online courses, free tools, and hundreds of blog posts/resources to help you succeed. Try Shopify risk-free for 14 days.


Oberlo is a dropshipping platform that allows you to import third-party products into your Shopify store and ship to customers directly. Get a free account to start finding products to sell.


Printify is a print-on-demand platform that makes it simple to work with print providers globally to fulfill and send products to customers. Get a free account to start creating designs.



TubeBuddy is the #1 YouTube tool and browser extension for channel management, keyword and tag research, video SEO, competitor insights, bulk processing, marketing, and more. Get started with TubeBuddy’s free browser extension.


Leadpages helps small businesses connect with their audiences, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and more. Try Leadpages risk-free for 14 days.


GetResponse is a robust all-in-one marketing and sales solution that includes marketing automation, email marketing, CRM, ecommerce, landing pages, webinar software, and more. Try GetResponse risk-free for 30 days.


MailerLite provides robust email marketing features, including email automation, subscriber forms, auto resend, click maps, reporting, and more. Sign up for free.


Hootsuite is the most widely used social media management and marketing application. Users can manage, monitor, analyze, schedule, and post to their social media profiles from one place. Try Hootsuite risk-free for 30 days.

Affiliate Marketing


iDevAffiliate offers affiliate tracking software and solutions to help merchants build successful affiliate programs. Plans start at $39 a month. Learn more.


ShareASale is an affiliate network that brings together merchants and affiliates in one place. Over 4,000 merchants use ShareASale to scale their affiliate programs. Learn more.


Tapfiliate provides affiliate tracking software to help businesses and influencers grow together through affiliate and referral marketing. Plans start at $69 monthly. Learn more.



Revolut is a money transfer that allows you to hold, exchange, and send funds without fees. It also offers a range of financial products, including insurance, budgeting, cryptocurrencies, and investing. Discover what Revolut can do for you.


TransferWise helps individuals, businesses, freelancers, ex-pats, and travelers to send, receive, hold, and spend money at the best exchange rates and lowest fees. It offers money transfer services, current accounts, and debit cards. Start paying lower fees with TransferWise.


PayPal is a fast and safe way to process online financial transactions and payments. Users can send, receive, hold, and spend money in multiple currencies. PayPal owns Xoom and Venmo, which also facilitate money transfers.

Note: Due to PayPal’s high currency conversion fees and exchange rate markups, you’re much better off using TransferWise and Revolut to send money when multiple currencies are involved.

Online Courses


Thinkific is an all-in-one online course platform that empowers anyone to quickly create, market, and sell excellent e-learning experiences. Get started for free.



Fiverr is the largest online marketplace for freelancer services. Individuals and businesses use it to create, grow, and scale their activities. Save time and money by hiring your first freelancer.


Upwork makes it quick and cost-effective for clients to find, hire, work with, and pay freelancers. Freelancers on the site offer more than 3,500 skills in various categories. Start outsourcing today.

Web Hosting


SiteGround offers excellent hosting, and it’s one of three companies recommended by Its server technology, security, speed, and reliability are highly rated. Learn about SiteGround’s features, plans, and pricing.


Elegant Themes

Elegant Themes sells premium WordPress themes and plugins. Their flagship products include Divi, a drag and drop page builder, and Bloom, an opt-in form plugin. Explore Elegant Themes plugins, themes, plans, and pricing.

Thrive Themes

Thrive Themes offers a premium suite of WordPress plugins for web design, landing pages, opt-in forms, and marketing. Discover Thrive Themes plugins, themes, plans, and pricing.

Other Tools


Appointlet is an appointment scheduling app. Turn more prospects into customers by letting them book you right away, without costly and inefficient back-and-forth communication. Get started for free.


Bitly is a URL shortening service and a link management platform. It allows users to shorten, create, share, and track their links. Get started for free.


Canva is a graphic-design tool that helps people create images, logos, thumbnails, posters, and more. It provides access to over a million photographs, graphics, fonts, and templates. Get started for free.


Grammarly is a writing enhancement app that includes grammar, spell, and punctuation checking for the English language. It also provides plagiarism detection and editing services. Get started with Grammarly’s free browser extension.


NordVPN enables you to stay secure and private online. It encrypts your internet data so that ISPs, governments, hackers, and other third parties can’t monitor or interfere with your online activities. Save up to 75 percent.


Loom helps you get your messages across through short shareable videos. Capture, record, and share your video in minutes. Start using Loom for free.


Zoom combines video conferencing, meet, chat, and mobile collaboration tools to make communicating with others easy. Start using Zoom for free.


Chad Tennant

Chad is an online marketer, publisher, and consultant. At Digital Fodder, he offers insights and strategies regarding affiliate and online marketing, ecommerce, YouTube, and more. At Partnercade, he helps companies grow their affiliate programs. Connect, follow, or start a conversation with Chad on LinkedIn.


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