Best Business and Marketing Tools


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I like to try new products and services, and I’ve experimented with many over the years. My curiosity, open-mindedness, and willingness have led me to the top-rated tools I use today.

The tools below are excellent for marketers, content creators, digital nomads, entrepreneurs, freelancers, and small business owners. They help me to grow my revenues, operate lean businesses, build relationships, and automate, and they’ll do the same for you. I also use Google products, including Google Analytics, Google Ads Keyword Planner, Google Search Console, and PageSpeed Insights.



TubeBuddy is the #1 YouTube tool and browser extension for channel management, keyword and tag research, video SEO, competitor insights, bulk processing, marketing, and more. Get started with TubeBuddy’s free browser extension.


GetResponse is a robust all-in-one marketing and sales solution that includes marketing automation, email marketing, CRM, ecommerce, landing pages, webinar software, and more. Try GetResponse risk-free for 30 days.


MailerLite provides robust email marketing features, including email automation, subscriber forms, auto resend, click maps, reporting, and more. Sign up for free.


Hootsuite is the most widely used social media management and marketing application. Users can manage, monitor, analyze, schedule, advertise, and publish to their social media profiles from one place. Try Hootsuite risk-free for 30 days.



Shopify is the best software to create and grow an online store. It gives you everything you need to sell online, on social media, and in person. Also, it has online courses, free tools, and hundreds of blog posts/resources to help you succeed. Try Shopify risk-free for 14 days.


Oberlo is a dropshipping platform that allows you to import third-party products into your Shopify store and ship to customers directly. Get a free account to start finding products to sell.



TransferWise helps individuals, businesses, freelancers, and travelers to send, receive, hold, and spend money at the best exchange rates and lowest fees. It offers money transfer services, current accounts, and debit cards. Start paying lower fees with TransferWise.


PayPal is a fast and safe way to process online financial transactions and payments. Users can send, receive, hold, and spend money in multiple currencies. PayPal owns Xoom and Venmo, which also facilitate money transfers.

Note: Due to PayPal’s high currency conversion fees and exchange rate markups, you’re much better off using TransferWise and Revolut to send money when multiple currencies are involved.



Coursera offers online courses through partnerships with hundreds of top-ranked universities, including Stanford and Columbia. Learners can take courses, specializations, and degrees. Start learning today.

Shopify Academy

The Shopify Academy offers free online business and marketing courses to help you build and grow a profitable business. Classes are taught by experienced and successful business owners. Start learning today.


Skillshare is an online learning community with thousands of free and paid classes in design, art, business, marketing, technology, and more. Get two months free of unlimited classes.


Thinkific‘s software enables you to quickly create, market, and sell online courses independently and affordably. Get started for free.



Fiverr is the largest online marketplace for freelancer services. It also offers pro services, courses, and SMB software. Save time and money by hiring freelancers.


Upwork makes it quick and cost-effective for clients to find, hire, manage, and pay freelancers. Freelancers on the site offer more than 3,500 skills in various categories. Start outsourcing today.

Web Hosting


SiteGround offers excellent hosting, and it’s one of three companies recommended by Its server technology, security, speed, and reliability are highly rated. Learn about SiteGround’s features, plans, and pricing.

Other Tools


Appointlet is an appointment scheduling app. Turn more prospects into customers by letting them book you right away, without costly and inefficient back-and-forth communication. Get started for free.


Bitly‘s link management platform allows users to shorten, create, share, track, and analyze their links. Get started for free.


Canva is a graphic-design tool that helps people create images, logos, thumbnails, posters, videos, and more. It provides access to over a million photographs, graphics, fonts, and templates. Get started for free.


Grammarly is a writing assistant and enhancement app that includes grammar, punctuation, and spell checkers for the English language. Get started with Grammarly’s free browser extension.


NordVPN enables you to stay secure and private online. It encrypts your internet data so that ISPs, governments, hackers, and other third parties can’t monitor or interfere with your online activities. Save up to 70 percent.


Loom helps you get your messages across through short shareable videos. Capture, record, and share your video in minutes. Start using Loom for free.


TechSmith provides practical business and academic software products that can dramatically change how people communicate and collaborate. Start your free trial today.


Chad Tennant

Chad is a digital marketer, consultant, and publisher. At Digital Fodder, he offers insights and strategies concerning online marketing, ecommerce, working online, YouTube, and more. At Partnercade, he helps companies grow their affiliate program revenues and partnerships. Connect or start a conversation with Chad on LinkedIn.


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