11 Best MailChimp Alternatives and Free Email Marketing Software

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Some entrepreneurs get so excited about entrepreneurship that they readily pay for services and products to legitimize their endeavors. However, success in entrepreneurship requires financial discipline. Using free services should be the first course of action then paid services with a need for more significant capabilities, features, customizations, and so forth. Moreover, an individual should conduct cost-benefit analyses to justify current and future expenses.

Email marketing is one of the many online marketing strategies that businesses use to increase their sales and brand awareness. It’s the act of sending a commercial message, typically to a group of people, using email. Every email sent to potential or current customers could be considered email marketing.

Many entrepreneurs, content creators, and internet marketers use email marketing, which makes financial sense. According to Campaign Monitor,

Even with the explosion of new technology, marketers keep coming back to email. The reason is clear–for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI. When you want to grow your business, acquire new customers, launch a new product, offer a promotion, you turn to email. Why? Because email delivers better than any other channel. Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

There are many free and paid email marketing services. I currently use MailerLite and recommend them to others. I previously used AWeber under the assumption that paying for a service would yield better results, which wasn’t the case. I’ve also used MailChimp and MailPoet.

Features & Differences

Email 128 FIEmail marketing has been around for decades, and most providers offer the same core features. Where they differ is in their unique capabilities, free or paid access to features, user interface, reporting, reputation, pricing, and support. Standard features for email marketing companies include:

  • A drag-and-drop editor
  • Email templates
  • Reporting and analytics
  • Email automation and autoresponse
  • Subscriber segmentation
  • User permissions
Free Email Marketing Software

The email marketing landscape is highly competitive with at least twenty to thirty well-known players. All that competition has given way to many free plans, which is perfect for beginners and people with low subscriber counts.

Along with free plan details, I’ve included features that were easily identifiable on the company’s website. These features might be free to access or require payment. Companies that offer free email marketing services include:

  1. MailerLite
  2. MailChimp
  3. Benchmark
  4. EmailOctopus
  5. Mad Mini
  6. Mailjet
  7. MailPoet
  8. Moosend
  9. Newsletters
  10. SendinBlue
  11. SendPulse
  12. VerticalResponse

MailerLite – Free Plan, Up to 1,000 Subscribers / Unlimited Emails

Plans differ, and users must pay to access additional features. Pricing starts at $10 a month for 1,001 subscribers.

Standard features plus:

  • HTML editor
  • Rich text editor
  • Built-in photo editing
  • File manager
  • Opt-in forms
  • Landing pages
  • Unsubscribe page builder
  • Click maps
  • RSS campaigns
  • Auto resend
  • A/B split testing
  • Email scheduling

MailChimp – Free Plan, Up to 2,000 Subscribers / 12,000 Emails Monthly

Plans differ, and users must pay to access additional features. Pricing starts at $10 monthly for 500 subscribers and unlimited emails.

Standard features plus:

  • HTML editor
  • Rich text editor
  • Built-in photo editing
  • File manager
  • Opt-in forms
  • Landing pages
  • Click maps
  • RSS campaigns
  • A/B split testing
  • Email scheduling
  • Transactional emails
  • Abandoned cart emails
  • Search and social media advertisement integration

Benchmark – Free Plan, Up to 2,000 Subscribers / 14,000 Emails Monthly

Plans differ, and users must pay to access additional features. Pricing starts at $13.99 monthly for 600 subscribers and unlimited emails.

Standard features plus:

  • Behavior-based automation
  • Website engagement automation
  • Cart abandonment automation
  • A/B testing
  • Data security pin
  • Opt-in forms
  • RSS email campaigns
  • List hygiene
  • Image hosting
  • Dedicated IP address

EmailOctopus – Free Plan, Up to 2,500 Subscribers / 62,000 Emails Monthly

Plans differ, and users must pay to access additional features. Pricing starts at $19 monthly for 10,000 subscribers. Amazon AWS/SES will not charge you anything for the first 62,000 emails you send in a month. If you exceed that, you’ll pay it $0.10 for every additional 1,000 emails.

Standard features plus:

  • Opt-in forms
  • Email scheduling

Mad Mini – Free Plan, Up to 100 Subscribers / Unlimited Emails

Mad Mini’s plans are mostly the same, but email limitations start at 75,000 subscribers. Pricing starts at $10 monthly for 500 subscribers and unlimited emails. For Mad Mini features, please visit its site as it does not provide specifics.

Mailjet – Free Plan, Unlimited Subscribers / 200 Emails Daily & 6,000 Monthly

Plans differ, and users must pay to access additional features. Pricing starts at $9.65 a month to send 30,000 emails monthly.

Standard features plus:

  • Opt-in forms
  • Click maps
  • A/B split testing
  • Email scheduling
  • Dedicated IP address
  • Transactions emails
  • SMS emails
  • Templating language

MailPoet (WordPress plugin) – Free Plan, Up to 2,000 Subscribers / Unlimited Emails

Plans differ, and users must pay to access additional features. MailPoet is not a standalone service and only works on WordPress. Pricing starts at $10 monthly for unlimited subscribers and limited emails.

Standard features plus:

  • File manager
  • Opt-in forms
  • RSS campaigns
  • Email scheduling
  • Transactional emails

Moosend – Free Plan, Up to 1,000 Subscribers / Unlimited Emails

All plans include the same features, so users don’t have to pay to access additional features. Pricing starts at $10 a month for 1,001 subscribers.

Standard features plus:

  • Opt-in forms
  • Click maps
  • Pre-built workflow templates
  • Cart abandonment automation
  • Product recommendation emails
  • Lead scoring
  • Automated offers
  • Export reports to Excel
  • Email scheduling
  • Weather-centric emails

Newsletters (WordPress plugin) – Free Plan, Up to 500 Subscribers / 1,000 Emails Monthly

Newsletters’ plans include the same features, so users don’t have to pay to access additional features. Pricing starts at $79.99 for one site and $399.95 for multiple websites. Users pay a one-time fee for unlimited subscribers and emails.

Standard features plus:

  • Email scheduling
  • Opt-in forms
  • Paid subscriptions
  • Unlimited subscribers/contacts
  • Unlimited emails/newsletters
  • Multilingual (qTranslate & WPML)
  • Integration with other WordPress plugins

SendinBlue – Free Plan, Unlimited Subscribers / 300 Emails Daily

SendinBlue’s plans are mostly the same, but users must pay to access additional features. Pricing starts at $25 a month to send 40,000 emails monthly.

Standard features plus:

  • HTML editor
  • Rich text editor
  • File manager
  • Popups
  • Unsubscribe page builder
  • A/B split testing
  • Email scheduling
  • Dedicated IP address
  • Text and SMS messaging
  • Transactional emails and templates
  • E-commerce emails
  • Import sales orders
  • Track custom indicators and KPIs

SendPulse – Free Plan, Up to 500 Subscribers / 7,500 Emails Monthly

All plans include the same features, so users don’t have to pay to access additional features. Pricing starts at $9 a month for 500 subscribers plus a per email charge, for example, $0.0032 per email.

Standard features plus:

  • Opt-in forms
  • Auto resend
  • A/B split testing
  • Transactions emails
  • Web push notifications
  • Bulk SMS messaging

VerticalResponse – Free Plan, Up to 300 Subscribers / 4,000 Emails Monthly

Plans differ, and users must pay to access additional features. Pricing starts at $11 a month for 500 subscribers and unlimited emails.

Standard features plus:

  • HTML editor
  • Landing pages
  • Click maps
  • A/B split testing
  • Email scheduling
  • Mobile-friendly surveys

Comparison
CompanyFree Plan
MailerLiteUp to 1,000 Subscribers / Unlimited Emails
MailChimpUp to 2,000 Subscribers / 12,000 Emails Monthly
BenchmarkUp to 2,000 Subscribers / 14,000 Emails Monthly
EmailOctopusUp to 2,500 Subscribers / 62,000 Emails Monthly
Mad MiniUp to 100 Subscribers / Unlimited Emails
MailjetUnlimited Subscribers / 6,000 Emails Monthly
MailPoetUp to 2,000 Subscribers / Unlimited Emails
MoosendUp to 1,000 Subscribers / Unlimited Emails
NewslettersUp to 500 Subscribers / 1,000 Emails Monthly
SendinBlueUnlimited Subscribers / 300 Emails Daily
SendPulseUp to 500 Subscribers / 7,500 Emails Monthly
VerticalResponseUp to 300 Subscribers / 4,000 Emails

Final Word

Remove WordPress email marketing plugins from your list of options because they force reliance on WordPress software. If you change website software, for example, move from WordPress to Weebly, you’ll have to move your subscribers to another email marketing service. Also, MailPoet, The Newsletter Plugin, and Newsletters are way behind on features compared to standalone email marketing providers.

I reviewed SendBlaster and MailRelay. While they offer free plans, their user interfaces appear to be unfriendly and obsolete. Furthermore, those companies don’t offer sufficient integrations to top-rated e-commerce, opt-in form, and landing page services, for example, Shopify and Leadpages.

Regarding free plans and robust features, MailerLite and MailChimp should be your top two considerations alongside SendinBlue and Benchmark.

 

Chad Tennant

Chad is an affiliate program consultant, online marketer, and content creator. His primary goals are to help businesses and individuals achieve growth and financial success. Learn more at digitalfodder.com/about

 
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