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A landing page is any web page where visitors can “land” on or arrive. For example, someone clicks on a search result and lands on that page. A landing page is also a one-page website that people use for ecommerce, marketing, event and webinar registration, and list building.
My landing page activities are a low priority, so I’m not willing to invest money. That may change, but for now, I’m happy to use free services. I’ve been using a landing page to increase my email subscribers. I offer a list of highly profitable WordPress affiliate programs, and my conversion rate stands at 4.82 percent. I created my landing page through MailerLite, an email marketing service. It also offers pop-ups and embedded forms. I don’t have the option to host my page, but I have no desire.
Free software services usually have limited functionality and integrations, but that should be expected. A search for free and paid landing page builders revealed a handful of worthy companies.
Free Landing Pages
Carrd lets you build one-page sites for pretty much anything, whether it’s a personal profile, a landing page to capture emails, or something more elaborate. Users can build up to three sites per account and use all of Carrd’s core features for free. Carrd’s pro plan includes custom domains, forms, widgets, embeds, no branding, and Google Analytics for $19 annually. Carrd has more than 60 templates.
MailChimp is an email marketing service and marketing automation platform. It offers two landing page templates: one is intended to help you grow your list, and the other to help you showcase and sell a product. Its landing page templates are customizable, so you can add or remove content blocks, and style them to fit the look and feel of your brand. Reporting tools track visitors, clicks, conversions, and revenue.
Ucraft is an easy-to-use website builder that makes it possible for everyone to create beautiful websites. Users can build landing pages in minutes and connect them to their existing domains or host them through Ucraft. Nineteen templates are available, but the free plan is limited to one landing page, which features a Ucraft watermark. For more features, users must upgrade.
Wix allows you to create a beautiful, professional web presence. Its website builder has everything you need to create a fully personalized, high-quality free website. Wix offers close to 30 landing page templates. Users can create landing pages and use WixShoutOut, an email marketing service to create, share, and send emails.
Premium Landing Pages
Carrd, Ucraft, and Wix provide more features and services with their paid plans. Alternatively, the following companies only offer premium plans. Standard features include templates, A/B testing, and advanced analytics.
EngageBay – $8 monthly (starting price)
EngageBay allows you to create responsive landing pages in minutes through its simple drag and drop landing page builder. Choose colors, fonts, and element styles to suit your needs, and add SEO metadata including title, description, and keywords. You can set an event action when a visitor subscribes, and monitor performance and conversion analytics.
Leadpages – $25
Leadpages enables you to create landing pages, launch pages, sales pages, and other high-converting pages. Easily customize your landing pages and opt-in forms. Add checkout functionality on any landing page for quick upsells, and utilize notification bars for calls-to-action, announcements, and list building. Fine-tune your campaigns for maximum impact by testing multiple versions. Easily build ads, place pixels, and reach the right people the Facebook ad builder.
Wishpond – $49
Wishpond makes it easy for marketers to create landing pages, contests, lead tracking, newsletters, and more. Build landing pages, forms, pop-overs, contests, and more to gather leads. Use marketing automation to send drip emails based on user behaviors and page interactions. Customize lead generators with drag-and-drop editors. Split test your designs to find the best-performing ones, and manage all your leads together to identify high potential prospects.
Unbounce – $79
Unbounce offers landing pages, popups, and sticky bars. Add, remove, and customize your page elements with just a few clicks. Customize elements to match your branding. Toggle between mobile and desktop views to ensure your pages look great on any device. Boost mobile conversions by creating AMP landing pages, and publish landing pages to any WordPress site.
Ontraport – $79
Ontraport enables you to create and publish gorgeous, personalized, and high-converting landing pages in a matter of minutes. Easily build fully customizable landing pages with a library of templates. Create an automated campaign workflow to send emails and SMS messages. Use multi-channel marketing automation for seamless lead and customer journeys. Leverage ecommerce and membership site management tools that integrate seamlessly with WordPress.
Instapage – $99
Instapage offers powerful landing page software that provides post-click optimization for all digital and advertising campaigns. Add, remove, and customize call-to-action buttons and videos. Optimize page performance with a testing suite. Create and test multiple variations of a landing page to see which version drives the most conversions. Manage sophisticated campaigns at scale with advanced attribution capabilities. Track mouse movement, clicks, and scroll depth to gain perspective on what’s working to improve page performance.
HubSpot – $100+
HubSpot offers marketing, sales, customer service, and CRM software for small to medium-sized businesses. Quickly design and launch professional-looking landing pages without help from designers. Choose from its built-in library of mobile-optimized templates that are proven to convert, or build pages from the ground up. Display personalized content, calls-to-action, and forms for every visitor to improve the performance of your landing pages. Dynamically show different content based on a visitor’s location, source, device, buying stage, or any other contact detail stored in your CRM. Split test every element, including headlines, images, and CTAs to see which version drives the most conversions. WordPress users should review their free WordPress plugin.
WordPress Landing Page Plugins
There are several free and premium WordPress landing page plugins. Alternatively, you may want to use a landing page theme.