100+ Best Fashion and Clothing Affiliate Programs


Last updated on February 8, 2021

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The fashion industry is very diverse, which gives participants and observers many options to channel their passions and interests. Fashion includes clothing, undergarments, swimwear, footwear, bags, jewelry, and accessories, for example, hats, scarves, belts, and sunglasses. There is clothing for men and women and different age groups, including children, teens, and adults. Physical attributes influence clothing needs such as short, tall, thin, plus size, muscular, and so forth. Fashion is made ready-to-wear and to measure.

Seasons and occasions influence what people wear from spring to winter fashions and from gym clothing to “Sunday best.” Some professions and religious groups require distinct garments like police officers, doctors, construction workers, pilots, military personnel, and clergy. Ethical, fair trade, organic, and safe clothing manufacturers appeal to the conscious consumer niche. Consumer electronics like smartphones, cases, and earphones make fashion statements. From streetwear to luxury goods, clothing is made for different socioeconomic groups, cultures, and even animals.

Companies like H&M, Forever 21, and Zara sell fast fashion clothing that mimics designs by haute couture and luxury labels. Innovative business models are changing how consumers shop. For instance, Stitch Fix sends you clothing that matches your style profile, you can rent clothes from Rent the Runway, and StockX is a stock market for shoes and accessories.

To make sense of the fashion industry trends, millions of people turn to fashion experts, celebrities, influencers, writers, bloggers, YouTubers, and Instagrammers. Websites and social media networks are perfect mediums for fashion advice and ideas because they are very accessible and convenient compared to traditional media such as print and magazines. Instagram and Pinterest are image-centric platforms, which are conducive to promoting clothing and accessories. Moreover, “The real power for social comes from integrating multi-channel ecommerce to create anywhere commerce,” according to Aaron Orendorff of Shopify Plus.

How to Make Money

There are multiple ways to profit in online retail, including:

  • Sell goods with ecommerce software, such as Shopify.
  • Sell on marketplaces, such as Amazon and eBay.
  • Sell on print-on-demand (POD) and made-to-order websites.
  • Create videos about fashion and upload them to YouTube to earn ad revenue.
  • Promote fashion products and services as an affiliate marketer to earn commissions.

Affiliate Marketing

Fashion and clothing affiliate programs are plentiful and frequently pay commission rates of 5 to 20 percent. Their conversion periods typically range from seven to thirty days. As a fashion blogger, you might also promote products and services from these categories:

  • Books, magazines, and courses
  • Beauty products, cosmetics, and makeup
  • Dating and relationships
  • Entertainment
  • Food and drink
  • Health and wellness
  • Hobbies
  • Travel and leisure
  • Lifestyle
  • Personal finance

For instance, you could write about what to wear on a second date, the launch of a new cosmetic brand, stylish travel luggage, or ways to save for a wedding dress.

Best Fashion & Clothing Affiliate Programs

Let’s review the best fashion and clothing affiliate programs. Many of these programs are available on the top affiliate networks, including ShareASale, CJ Affiliate, Impact, and FlexOffers. These programs and networks are excellent for bloggers, YouTubers, beginners, and experienced marketers.

1. CJ Affiliate Programs

  • Avenue
  • Bailey 44
  • Bare Necessities
  • Big Dog
  • Brooks Brothers
  • DL1961 Premium Denim
  • Carbon38
  • Cashmere Boutique
  • Chico’s
  • Converse
  • Dia&Co
  • Eloquii
  • Express
  • Hatch
  • Hudson Jeans
  • Jill
  • Leonisa
  • Life is Good
  • Mango
  • Michael Kors
  • New York & Company
  • Oakley
  • Old Navy
  • Perry Ellis
  • Ramy Brook
  • Ray-Ban
  • Revolve
  • Shoe Carnival
  • St John Knits
  • The Limited
  • Tommy Bahama
  • Tory Burch
  • Ulta Beauty
  • White House Black Market
  • Zulily

2. FlexOffers Programs

  • 6pm
  • 89th + Madison
  • American Eagle Outfitters
  • Ashley Stewart
  • Backcountry
  • Banana Republic Factory
  • Beach Bunny
  • Bebe
  • Billabong
  • Bloomingdales
  • Bonobos
  • Bugatchi
  • Calvin Klein
  • Chantelle Lingerie
  • Columbia Sportswear
  • Desigual
  • Dockers Shoes
  • Duer
  • Farfetch
  • Forever 21
  • Gap
  • Gap Factory
  • H&M
  • Hanes
  • Hook & Albert
  • Crew Factory
  • John Varvatos
  • Kate Spade
  • Keds
  • Kipling
  • La Senza
  • Lacoste
  • Lands’ End
  • Levi’s
  • Lululemon
  • Merrell
  • Nasty Gal
  • Neiman Marcus Last Call
  • Nike
  • Oscar de la Renta
  • Pair of Thieves
  • Pop & Suki
  • Puma
  • Quiksilver
  • Ralph Lauren
  • Reebok
  • Talbots
  • The Pink Lily Boutique
  • TJ Maxx
  • Trendy Butler
  • Trunk Club
  • S. Polo
  • UGG
  • Urban Outfitters
  • XCVI

3. Impact Programs

  • Ace Marks
  • ASTR the Label
  • Croc’s
  • Gant
  • Levi’s
  • McLaughlin
  • Nordstrom
  • Sephora
  • Stitch Fix
  • Swap
  • Taylor Stitch
  • Tommy John
  • YogaClub

4. ShareASale

  • Gymshark
  • Magnolia Boutique
  • Rent the Runway
  • Spanx
  • Spiritual Gangster

Your Next Move

I’ve only scratched the surface with my list, and I’m definitely missing programs that would do extremely well with your audience. Search around to see what else is available to get your readers clicking.

Publishers (affiliates) want to promote the top affiliate programs because they can yield excellent commissions. It’s as simple as that. Many articles highlight “the best affiliate programs,” but most of them include random and unvetted merchants that won’t lead to robust earnings. Let’s identify what excellent and profitable affiliate programs have in common.

An Excellent Commission Rate

Advertisers (merchants) that pay low commission rates (or that nickel and dime you) aren’t worth your consideration, for example, Amazon Associates. A commission rate starting at 20 percent is what appeals to me. For fixed commissions, I’m open to experimentation. Note: some industries pay low commission rates because they operate on thin margins.

A Long Cookie Duration

Giving marketers one or a few days to convert traffic is ridiculous and unfair. By contrast, a 30-day conversion period allows prospects to become customers and affiliates to get credit for their promotional efforts. Although thirty-day referral periods are the standard industry practice, a minimum of 60 to 90 days should be commonplace.

Robust Affiliate Tracking Software

Affiliate tracking software is the cornerstone of success, and there are good and bad applications. Reliable tracking, user-friendly dashboards, and robust reporting make for excellent user experiences. Activity data—such as impressions, clicks, and conversions—should be available. Applications that omit activity data and reporting make it difficult to track and evaluate performance.

Other Factors

Other affiliate program factors worth considering are earnings per click (EPC), acceptance rate, payment threshold, deep linking functionality, and affiliate support. You’ll also want to partner with merchants/affiliate managers who are intelligent, fair, responsive, and quick to resolve inquiries.


Chad Tennant

Chad is a digital marketer, consultant, and publisher. At Digital Fodder, he offers insights and strategies concerning online marketing, ecommerce, working online, YouTube, and more. At Partnercade, he helps companies grow their affiliate program revenues and partnerships. Connect or start a conversation with Chad on LinkedIn.


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