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Many publishers want to promote the best affiliate programs because excellent programs can lead to more conversions and commissions. I’ve read many posts regarding the top programs, but most of them don’t describe the factors that make a program great. Let’s begin by identifying what excellent affiliate programs have in common.
- Products and services that sell
- A minimum revenue share of 30 percent for the affiliate
- A conversion period of 30 days or more
- A low payout threshold
- Access to activity data, analytics, and reporting
- Deep linking capabilities (Not essential, but nice to have)
Products and services that sell. The best programs feature top-rated goods and merchant sales practices that convert click-throughs into buyers. Earnings per click (EPC) indicates how much money an affiliate program is generating per click. EPC can also represent how much an affiliate is making per click. EPC stats are available on most affiliate networks and some self-hosted/hosted platforms. A valid EPC comparison can be made between similar products, services, and merchants. A program with a low EPC could mean that goods are not converting well for affiliates.
A minimum revenue share of 30 percent for the affiliate. Advertisers who pay single to low double-digit commission rates (or who nickel and dime publishers) aren’t worth your time. Alternatively, an advertiser who pays well demonstrates the following:
- A desire to grow its affiliate channel revenues
- An understanding of what factors drive program engagement and growth
- A desire to build profitable relationships and mutually beneficial outcomes
- An appreciation for affiliate and online marketers
- A win-win mentality
A conversion period of 30 days or more. Giving affiliates one or a few days to convert click-throughs is ridiculous and unfair. For example, Amazon’s affiliate program has a 24-hour conversion period. A 30-day referral period allows for prospects to become customers and affiliates to get credit for their promotional efforts. Thirty-day cookie lengths are what the industry has adopted but a minimum of 90 days should be that standard.
A low payout threshold. Many merchants have payout thresholds of $50 to $100. However, some merchants want affiliates to reach $100+ before issuing payments, which is unfair. A reasonable payment threshold keeps affiliates motivated and engaged.
Access to activity data, analytics, and reporting. Activity data includes impressions, clicks, and conversions. Those details are standard on affiliate networks alongside reporting functionality. Some self-hosted programs omit activity data and the ability to create reports, which makes it difficult to monitor and assess performance. The best programs provide pertinent details to support strategy, decision making, and execution.
Deep linking capabilities. Deep linking is the practice by which an affiliate creates a link to a specific page on the merchant’s site. For example, instead of using a generic homepage affiliate link, I deep link to an article that relates to my post. Most networks and affiliate SaaS offer deep linking, and it’s up to advertisers to enable. Deep linking has the potential to increase conversion rates and sales because traffic is being directed to targeted landing pages.
Finally, the best programs allow anyone to join (not only existing customers) and approve publishers quickly. The best advertisers leverage excellent affiliate networks and self-hosted/hosted affiliate tracking software.
The Best Affiliate Programs
With an array of affiliate networks, 30+ merchant categories, tens of thousands of programs, and terms changing daily; it’s impossible to identify every excellent affiliate program. However, here’s a list of top programs in several categories, and you can use them as benchmarks. You can find most of these programs on popular affiliate networks. Merchants typically list their affiliate programs in menus found at the top or bottom of pages.
- Avast – Up to 50%
Avast is a family of internet security applications. It sells antivirus, VPN, privacy, and performance software applications. Learn about the Avast affiliate program.
- BullGuard – Up to 50%
BullGuard helps you protect your data, identity, privacy, and computer/mobile devices. It sells antivirus and internet security applications. Learn about the BullGuard affiliate program.
- Entrust Datacard – 40%
Entrust Datacard provides a full range of security solutions for all type of organizations, governments, and financial institutions. Learn about the Entrust Datacard affiliate program on CJ.
- iMyFone – Up to 60%
iMyFone makes mobile utility software for iOS. It specializes in data recovery, storage management, data transfer, and privacy protection software. Learn about the iMyFone affiliate program.
- Iolo Technologies – Up to 40%
Iolo Technologies provides software that repairs, optimizes, and protects Windows computers. Learn about the Iolo Technologies affiliate program.
- NordVPN – 40%
NordVPN is a top-rated virtual private network service provider. It offers military-grade online security and protection applications. Learn about the NordVPN affiliate program.
- OPVN – Up to 50%
OVPN‘s easy and secure client is one of the best and fastest way to ensure your anonymity online. Learn about the OVPN affiliate program on CJ.
- Paragon Software – Up to 50%
Paragon Software provides hard drive management, storage management, backup, and recovery solutions. Learn about the Paragon Software affiliate program.
Email Marketing Software
- Constant Contact – $105
Constant Contact enables individuals and business owners to create and share professional-looking emails in minutes. Learn about the Constant Contact affiliate program.
- GetResponse – 33%/$135 on CJ
GetResponse enables users to send email newsletters, campaigns, online surveys, and follow-up autoresponders. Webinar, e-commerce, and CRM services are available too. Learn about the GetResponse affiliate program.
- SendinBlue – $100€/30% on CJ
SendinBlue empowers businesses to build and grow relationships through digital marketing channels including email campaigns, transactional emails, and SMS messages. Learn about the SendinBlue affiliate program.
E-Commerce Software (Online Store & Apps)
- 3dcart – 300% Commission
3dcart helps business owners create, operate, and maintain successful online stores with relative ease and efficiency. Learn about the 3dcart affiliate program.
- Selz – 200%
Selz makes it easy to create a beautiful store and add e-commerce functionality to your existing site and social profiles. Sell products online or digital downloads in minutes. Learn about the Selz affiliate program.
- Shopify – 200%
Shopify provides everything you need to sell online, on social media, and in person. Create your store, manage products, sell, accept payments, ship, and integrate with other apps. Learn about the Shopify affiliate program.
- Volusion – 200%
Volusion‘s shopping cart software includes features for product merchandising, site design, online marketing, and order processing. Learn about the Volusion affiliate program.
- Wholesale2b – 30%
Wholesale2b is a leader in wholesale dropship products and selling solutions. Get product sourcing, order fulfillment, handling of returns, and listing tools. Learn about the Wholesale2b affiliate program.
- Yahoo! Small Business – Up to $1,005
Yahoo! Small Business offers e-commerce platforms, web hosting, domain search, and a website builder. Learn about the Yahoo! Small Business affiliate program.
E-Commerce Software (Digital Products)
- Payhip – 50%
Payhip is an e-commerce platform that enables users to sell digital products directly to their fans and followers. Learn about the Payhip affiliate program.
- Podia – 30%
Podia is an all-in-one platform to create, host, and sell your digital products. No technical headaches, zero transaction fees, and unlimited everything. Learn about the Podia affiliate program.
- Coursera – Up to 45%
Coursera offers massive open online courses (MOOCs) through partnerships with hundreds of top-ranked universities including Stanford and Columbia. Learners can take courses, specializations, and degrees. Certifications and verified credits are also available. Learn about the Coursera affiliate program.
- ExpertRating – 30%
ExpertRating is a leader in online skill testing and certification for individuals and employees. It also offers online courses and training for many professions and industries. Learn about the ExpertRating affiliate program.
- Treehouse – 50%
Treehouse focuses on technical education. It offers more than one thousand videos created by experts on web design, coding, business, and more. Learn about the Treehouse affiliate program.
Keyword & SEO Software
- SEMrush – 40%
SEMrush is a powerful and versatile competitive intelligence suite for online marketers. It features research tools for SEO, PPC, social media, and video advertising. Learn about the SEMrush affiliate program.
Landing Page Software
- Leadpages – 30%
Leadpages enables you to create landing pages, capture email addresses inside segmented lists, and nurture your new leads with email marketing automation. Learn about the Leadpages affiliate program.
Money Transfer & Currency Exchange
- CurrencyFair – Up to €200
CurrencyFair provides online P2P currency exchange and remittance services at fantastic rates and low fees. Learn more the CurrencyFair affiliate program.
- Pipedrive – 33%
Pipedrive is a sales management tool to help small teams manage intricate or lengthy sales processes. Over 70,000 companies use their products. Learn about the Pipedrive affiliate program.
Social Media Marketing Software
- TubeBuddy – Up to 50%
TubeBuddy is a top-rated YouTube certified app for channel management, marketing, SEO, keyword research, tag research, competitor analysis, bulk processing, and productivity. Learn about the TubeBuddy affiliate program.
Website Software & Hosting
- A2 Hosting – Up to $140
A2 Hosting is a high-performance web hosting provider. Its exclusive SwiftServer platform and Turbo Servers will make your site fly. Learn about the A2 Hosting affiliate program.
- Cloudways – Up to $125
Cloudways is a cloud platform that offers an effortless way to deploy, monitor, and manage high-performance applications on top of leading cloud infrastructure providers. Learn about the Cloudways affiliate program.
- Domain.com – $110
Domain.com makes it easy and inexpensive to get the domain you want, fast. It sells all the major Top Level Domains (TLDs) and over 25 Country Code Top-Level Domains (ccTLDs). Learn about the Domain.com affiliate program.
- GoDaddy – $100
GoDaddy is a top domain name registrar and powers the world’s largest cloud platform dedicated to small, independent ventures. Learn about the GoDaddy affiliate program.
- Hostinger – 60%
Hostinger offers fast and user-friendly web hosting solutions at a price nobody can beat. Learn about the Hostinger affiliate program.
- Liquid Web – Up to 100%
Liquid Web provides managed web hosting and data center solutions. It has VPS, dedicated, managed, and private cloud hosting plans. Learn about the Liquid Web affiliate program.
- RoseHosting – Up to 150%
RoseHosting offers fully managed web hosting solutions for your peace of mind. Learn about the RoseHosting affiliate program.
- Weebly – 30%
Weebly makes it easy to create a high-quality website, blog, or online store. Millions of people use Weebly to bring their unique ideas to life. Learn about the Weebly affiliate program.
- WP Engine – $200
WP Engine provides managed WordPress hosting for sites around the world. It provides counsel and support to help brands create world-class digital experiences. Learn about the WP Engine affiliate program.
- Elegant Themes – 50%
Elegant Themes sells premium WordPress themes and plugins. Its flagship products include Divi, a drag and drop page builder, and Bloom, an opt-in form plugin. Learn about the Elegant Themes affiliate program.
- Mojo Marketplace – Up to 70%
Mojo Marketplace sells themes, plugins, services, and live support for multiple platforms including WordPress, Shopify, Joomla, and others. Learn about the Mojo Marketplace affiliate program.
- MyThemeShop – 55%
MyThemeShop offers a range of WordPress themes and plugins for any site. It provides over 100 themes and 30 plugins. Learn about the MyThemeShop affiliate program.
- Thrive Themes – 35%
Thrive Themes sells blazingly fast, conversion-focused premium WordPress themes and list building plugins including Thrive Leads, Thrive Landing Pages, Thrive Architect, and more. Learn about the Thrive Themes affiliate program.
Other Top Programs
- Acuity Scheduling – 50%
Acuity Scheduling is a provider of online appointment scheduling software. Clients can view your availability, self-book appointments, reschedule, and pay online. Learn about the Acuity Scheduling affiliate program.
- Deluxe – 50%
Deluxe provides an extensive range of business services including emailable checks, logo design, web design, payroll, retail packaging, and various marketing services. Learn about the Deluxe affiliate program.
- Demio – 30%
Demio is a webinar platform built for marketers to engage and convert their audiences through live conversations. Learn about the Demio affiliate program.
- E-file – 40%
E-file offers consumer tax preparation and e-filing services at half the cost to consumers compared to big-name tax companies. Learn about the E-file affiliate program.
- eReleases – $134.50
eReleases is a leader in press releases services for businesses, bloggers, and website owners. It has excellent writers on staff as well as to facilitate the press release process. Learn about the eReleases affiliate program.
- Fiverr – Up to $150
Fiverr is the largest online marketplace for freelancers with services starting at five dollars. Freelancers are available to assist with design, marketing, business, writing, translation, video, audio, programming, WordPress, and just about any service you can imagine. Learn about the Fiverr affiliate program.
- Grasshopper – $100
Grasshopper provides 800, local, and vanity numbers, as well as an auto-attendant and voicemail transcription that works with customers’ existing phone lines. Learn about the Grasshopper affiliate program.
- Incfile – $50
Incfile specializes in the formation of business entities. From LLCs to nonprofits, it has assisted more than 150,000 entrepreneurs and small business owners form their businesses. Learn about the Incfile affiliate program.
- RingCentral – $100
RingCentral is a global provider of enterprise communication and collaboration solutions. It empowers today’s mobile and remote workforces. Learn about the RingCentral affiliate program.
- pCloud – 50%
pCloud provides comprehensive easy-to-use cloud storage solutions for individuals and businesses. Millions of users save their music, video, and photo files in the cloud. Learn about the pCloud affiliate program.
- ShareASale – $150
ShareASale is a leading affiliate network with tools and technology to support advertisers and publishers. It pays $150 for each qualified merchant signup. Learn about the ShareASale affiliate program.
- STD Check – 40%
STD Check has taken the embarrassment and hassle out of conventional STD testing. It provides fast, affordable, and private STD testing to adults and minors at thousands of locations nationwide. Learn about the STD Check affiliate program.
- WeWork – $75
WeWork provides shared workspaces, co-working communities, and services for entrepreneurs, freelancers, startups, small businesses, and large enterprises. Learn about the WeWork affiliate program on CJ.
*Contact me on LinkedIn to add your fantastic affiliate program to the list.