Last updated on February 16, 2021
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Facebook has more than 2 billion monthly active users (MAUs), making sense for affiliate marketers to have a presence there. It has many channels to promote goods and services and more paths than other social media websites, including YouTube, Twitter, and Instagram. On the flip side, Facebook has been around for years, so getting noticed is challenging. First-mover advantages are still available but harder to find and maintain. Regardless of how and where you advertise on Facebook, you’ll need to attract thousands of clicks to make money.
Direct Vs. Indirect Affiliate Links
The direct affiliate marketing approach aims to promote products and services in posts. For example, you create a Facebook post about a book that you read and include an affiliate link from Amazon.com. A user who clicks on the link will go straight to Amazon. By contrast, the indirect approach aims to direct traffic to a site where affiliate links are present. For instance, you post your blog about the best marketing tools. That post contains affiliate links.
I use direct and indirect methods as they’re both useful. I typically use direct ways to promote free items, trials, and pay per lead programs because they’re low resistance and high-converting. I direct traffic to my blog when I want to influence, persuade, and provide commentary and insights.
The Direct Approach: Affiliate Link to Amazon
The Indirect Approach: Link to My Website
Strategy & Tracking
What will be your Facebook affiliate marketing strategy? What will you promote, where, and how often? If I only promote items from my profile, I won’t achieve my goals. Also, I might appear like a desperate spammer who doesn’t care about building trust and relationships. (Success in affiliate marketing depends on trust and loyalty.) Alternatively, marketing in a Facebook group makes perfect sense because posts mimic ads, and ads are typical on Facebook and other networks. Posting frequency is unique to each person and what makes him or her comfortable. One post daily or every other day had worked for me.
How will you track and assess your activities? I use Google Analytics to monitor traffic from Facebook to my site. It gives me an understanding of how I’m doing and enables me to compare my Facebook traffic to other sources, such as organic search and email marketing. Facebook provides social media analytics/insights to page and group owners. Also, there are many third-party Facebook marketing tools.
My affiliate marketing activities are extensive, so my goal isn’t to understand how much of my affiliate revenue comes from Facebook. Moreover, creating links specifically for Facebook and attempting to pinpoint income would be inefficient and time-consuming. Case in point, I don’t use a URL shortener to track results.
Marketing automation adds another wrinkle to the conversation. Some affiliates automate their posts with third-party software, but I don’t. I’ve tried automating on Facebook and was unimpressed with my results. I prefer to post natively and schedule content to meet my objectives. Still, using a third-party automation application could work for you.
Hashtags never became the “it” thing to do on Facebook compared to Twitter and Instagram. However, studies have shown that adding hashtags can increase impressions, click-through rates, and engagement. Therefore, adding one to five hashtags can boost your organic reach. By contrast, using too many hashtags may hinder reach, appear spammy, and distract from your main message. There are many hashtag apps to find optimal keywords.
What Not to Do
Facebook and affiliate marketing can work in harmony. If you want to promote offers and remain on Facebook:
- Don’t spam affiliate links. Have a plan to efficiently and carefully post links.
- Don’t post affiliate links from questionable merchants, such as those on platforms like ClickBank. I don’t do business with advertisers on ClickBank because most appear questionable. Instead, I recommend promoting well-known companies on reputable affiliate networks, including ShareASale, Impact, and CJ Affiliate.
- Don’t limit yourself. Promote a handful of promising merchants/offers and continuously explore new ones.
- Don’t focus on Facebook only. Most successful affiliates make money through their blogs and YouTube channels. It’s rare to read about someone who makes four or five-figures monthly from social media alone. A blog is especially beneficial because you control it, instead of depending on the whims of Facebook (and other “big tech” platforms).
- Do disclosure your affiliate links. When adding affiliate links to posts, you should add the appropriate disclosures as per FTC guidelines, for example, #Ad or #CommissionEarned. Transparency is a cornerstone of affiliate marketing and helps to educate consumers.
How to Promote Affiliate Links on Facebook
Facebook users have five ways to promote affiliate offers, including profiles, pages, groups, messages, and ads. Let’s review each.
1. Facebook Profile
Creating a profile is a requirement to be on Facebook. A profile is where you can express who you are and what’s going on in your life. Completing your profile will work in your favor to build your brand, relationships, trust, loyalty, and credibility.
Affiliate marketing activities will work on your profile if you have many engaged followers. However, you won’t get Facebook analytics as you will with Facebook pages and groups. You can use a URL shortener service like Hootsuite or Bitly to track clicks and other data.
Affiliates use direct and indirect marketing methods on their profiles. Your posts could reflect your work, experiences, interests, and hobbies.
2. Facebook Pages
A Facebook Page enables an individual, public figure, business, organization, and other entities to create an authentic and public presence on Facebook. A Facebook page can be handy for affiliate marketing because it’s more dynamic than a profile. Page owners get many settings and can access Facebook Page Insights to understand how their pages are performing. The Facebook Page Insights tab focuses on three core areas: page likes, post reach, and engagement. Also, you can track followers, page views, and video statistics.
One way to use Facebook Pages for affiliate marketing is to focus on a theme or topic and related goods. For instance, a travel and leisure page would feature content about travel, vacation, lifestyle, adventure, relaxation, etc. The affiliate could post flash sales for airfares, accommodations, and car rentals. If the affiliate has a travel blog, she can display content from her site. If you create a page about yourself, your posts can relate to your work, experiences, interests, and hobbies.
3. Facebook Groups
Facebook Groups allow people to unite around a common cause, discuss issues, and share related content. A robust Facebook group affiliate marketing strategy starts with creating and building a group.
As the previous owner of a large Facebook group, 40,000+ members, I got tremendous value from it. For starters, I controlled group activities and announcements, which were critical to my affiliate marketing success. While a Facebook page can be an asset, a Facebook group can be just as valuable and easier to grow. Additionally, there are many ways to make money with Facebook groups.
My Facebook group focused on providing free access to online courses. Given the group’s objective, I promoted free courses and trial programs from e-learning sites, such as Coursera, Skillshare, and Pluralsight. I occasionally promoted items that members could have found interesting, such as TubeBuddy, a YouTube tool to grow a channel.
Some marketers go wrong by promoting items that have minimal relation or no relation to a group’s objective. Case in point, it doesn’t make sense to post travel deals in a group about WordPress development. Secondly, I saw many publishers spam Facebook groups with affiliate links, which is a low-probability way to generate commissions. In highly active groups, posts and affiliate links are buried within seconds by newer posts. Instead, I pinned posts that contained affiliate links so that they remained visible.
4. Facebook Ads
Facebook Ads allow individuals and businesses to run paid ads on Facebook. To run ads, you need a Facebook page. Before using ads, you’ll want to understand Facebook’s policies. Affiliate links, redirects, and suspicious sites/landing pages get many people suspended and banned from using ads and even Facebook. Facebook will review an advertisement before approving or declining it.
Ads can be beneficial if you’re well-versed in advertising techniques and best practices. For instance, you would use an attention-grabbing headline, an eye-catching image or thumbnail, a clear call-to-action, and so forth. You’ll want to understand how to set up an ad to optimize conversions and return on investment. Ads cost money, so start with a small budget and experiment until you know what works. Study the ads of others for ideas and insights.
The direct marketing approach isn’t the strategy to implement. Instead, I recommend directing traffic to your website or landing page as part of a marketing/sales funnel strategy. Also, sending people to your site is less likely to attract Facebook police. Many affiliates use ads to build their email lists, which trigger autoresponse sequences containing affiliate links and products for sale. For top-rated landing page and email marketing software, review GetResponse and Leadpages.
5. Facebook Messenger
Messenger is Facebook’s messaging app and is used to communicate with others on its platform. Messenger has more than a billion users, and millions of people use it every day.
Messaging random people or your contacts with affiliate links is impractical, inefficient, low probability, and a good reason for Facebook to ban you. An efficient approach would be to implement a chatbot to automate some of your activities. Some affiliates create bot funnels to replicate their sales funnels and email autoresponders.
Bots work in concert with pages, so you must have a Facebook page to enable it. Facebook has policies and usage guidelines for Messenger and will shut down spammy and abusive bots. I haven’t taken the bot approach, but many publishers cover bot affiliate marketing on their blogs and YouTube channels.
Frequently Asked Questions
Yes, Facebook does allow affiliate marketing activities on its website. However, it prohibits links from specific sites. Facebook will alert you about unsupported sites.
Create a Facebook account, join at least one affiliate program, and start posting links.
Yes, you can post Amazon affiliate links on Facebook and links from other companies.