Disclosure: This page contains affiliate links. If you click through and purchase an item, I may earn a commission. See my terms of service for details.
Affiliate marketing is one of the best ways to make money online alongside operating an online store and uploading videos to YouTube. It took me a few months to make my first thousand, and I haven’t looked back. If you have any doubts about becoming an affiliate marketer, you shouldn’t. It’s a legit profession, and there’s a lot of money to be made. It’s possible to make hundreds to thousands monthly over time.
The desire to learn about affiliate marketing is enormous. Even though the fundamentals are easy to grasp, many publishers search the internet for affiliate marketing courses and training to get additional insights. Classes taught by reputable marketers and industry leaders can accelerate your learning curve. Companies offering excellent training and resources can be helpful as well.
Affiliate marketing education ranges from beginner to intermediate. Instructors and course landing pages frequently address subject levels, curriculum, and target markets. A company or individual that promises advanced or expert information is likely trying to deceive customers. “Experts” tend to divulge just enough to get paying customers, but not enough for their students to outperform them. It’s unlikely that someone would share his most profitable practices only to reduce his advantages and have others copy and circulate them. Secondly, the affiliate marketing industry is so dynamic that what works today may not convert a month from now. Therefore, you should be skeptical of the insights and strategies you receive.
I consider myself a knowledgeable affiliate marketer. I’ve learned by experimenting and observing others with a focus on continually improving. I’ve never purchased an affiliate marketing course and don’t believe you should either. You can get the information you need for free from the many insightful blogs, videos, guides, webinars, and resources that pepper the web. Alternatively, you might assign an annual learning/education budget of $100 to $200 to purchase a class or classes. However, taking too many courses will become wasteful as content becomes repetitive.
Since I haven’t taken any official courses or training, I can’t recommend any specifically. However, I can give you advice and point you in the right direction. Do your due diligence, read course/customer reviews, and ask yourself, “Is the person a successful affiliate marketer or fake?” Many high-earning affiliates have blogs/authority sites with plenty of insightful content. Moreover, they appear frequently in search results. By contrast, a publisher without a website—landing page and single-page sites don’t count—or a terrible site is likely a beginner. Fakers also have a proclivity to promote their unofficial earnings without legitimate proof such as a certified income report or tax statement. YouTubers are notorious for claiming riches without any documentation (it’s mostly a clickbait strategy to increase their views and subs).
Avoid learning from people who recommend Amazon Associates, ClickBank, and ClickFunnels as profitable ways to make money in affiliate marketing. Folks that tout those programs aren’t subject matter experts. Those affiliate programs and networks aren’t promising because of their policies and platforms. For example, Amazon Associates offers a low commission and laughable 24-hour cookie.
What You Should Learn
Successful publishers have a robust understanding of affiliate marketing, digital marketing, content creation, and e-commerce. Affiliate marketing fundamentals include how affiliate marketing works, how to get started and choose affiliate programs, and knowledge of the top CPA networks and programs.
Digital marketing (also known as internet marketing and online marketing) includes search engine optimization (SEO), search engine marketing (SEM), Pay Per Click (PPC), email marketing, social media marketing, and so on. Affiliates must be well-versed in these areas to attract traffic/users to their websites and YouTube channels. SEO is arguably the most critical to learn because ranking well in search results paves the way for fantastic outcomes and earnings. Most of my visitors come from search, which is known as organic traffic.
Content creation involves learning how to create excellent content that will get clicks, satisfy users, and lead to sales conversions. Suppose you’re a blogger. You must know how to create posts that are useful, complete, coherent, grammatically correct, and so forth. If your platform of choice is YouTube, you must understand how to create fantastic and engaging videos, attention-grabbing thumbnails, and succinct descriptions. Blogging, writing, grammar, video production, and YouTube training are available on many e-learning sites, blogs, YouTube channels, and Amazon (books). The YouTube Creator Academy offers courses and education for creators.
You don’t need to know all the ins and outs of e-commerce, but a basic understanding will assist your efforts. For instance, you should understand different revenue models like freemium, premium, and subscription and how those models can impact your earnings. It could be the difference between generating one-time or recurring commissions. Shopify has excellent e-commerce resources including courses, guides, blogs, podcasts, and an academy.
- Online marketing: Coursera, HubSpot Academy, and Google
- SEO: see this post
- Email marketing: MailerLite (under its resources tab)
- Social media marketing: Hootsuite (under its education tab)
- E-commerce: Shopify
Affiliate Marketing Courses, Training, and Resources
- Digital Fodder
- YouTube Channels
- E-Learning Sites
- Affiliate Tracking Software Companies
- Affiliate Summit
- Wealthy Affiliate
- eBay Partner Network
- Federal Trade Commission (FTC)
Digital Fodder (My Site)
Don’t go anywhere yet! I write about affiliate marketing monthly and cover fundamentals, strategies, programs, and niches.
I’m not the only blog/authority site in town. Search for other passionate affiliates and online marketers who discuss strategies, tips, and tricks.
There are many YouTubers with videos about affiliate marketing. Search for affiliate marketing, affiliate marketing training, affiliate marketing for beginners, and affiliate marketing success to learn more.
It’s difficult to discern fact from fiction on self-publishing platforms like Udemy and Skillshare. However, those platforms have many free and paid courses. Most other online learning sites stay clear of affiliate marketing training.
Affiliate Tracking Software Companies
Affiliate tracking software companies typically have a treasure trove of guides, blogs, webinars, courses, and resources. For example, ShareASale schedules monthly online training, and Commission Junction has a content hub.
Affiliate Summit operates performance marketing events globally. Attendees can network and learn from merchants, influencers, and speakers about affiliate marketing.
Affilorama provides free affiliate marketing training, software, and support.
Wealth Affiliate offers education, coaching, and a sizable community of internet marketers.
eBay Partner Network (EPN)
eBay’s affiliate landing page links to many resources including guides, webinars, and a glossary.
Shopify has a few blogs about affiliate marketing and a short course that is available to affiliates under the education menu in the affiliate portal.
It’s hard to say what is what on Amazon, but you’ll find many books about affiliate marketing. Amazon has cracked down on fake reviewers and reviews so examine customer feedback to support your choices.
Federal Trade Commission (FTC)
The FTC aims to protect consumers and eliminate and prevent anti-competitive business practices. It has a few articles and guides about how to endorse and disclose affiliate promotions. Many publishers don’t focus on transparency and compliance, but it’s critical.
No one course or network is going to make you a “super affiliate” or six-figure marketer. Experience, experimentation, observation, high engagement, and continuous improvement are critical to success in affiliate marketing. Also, I haven’t vetted all the suggestions in this post, so do your due diligence and don’t be in a rush to purchase courses. Happy hunting!